Our latest Clean Graffiti project took us down south to Columbia, South Carolina. We partnered with the Riverbanks Zoo & Garden for an in-house messaging solution.
Riverbanks Zoo & Garden is the first private zoo to utilize Clean Graffiti. #thesavageway
Clean Graffiti used at Riverbanks Zoo to promote the opening of Waterfall Junction. #thesavageway
Riverbanks Zoo and Garden is “home to more than 2,000 magnificent and fascinating animals and one of the nation’s most beautiful and inspiring botanical gardens. It is the mission of Riverbanks to foster appreciation and concern for all living things.”
In early summer 2016, their newest attraction, Waterfall Junction, opened to the public. This 3-acre interactive children’s garden “inspires exploration, imagination and nature play with tree houses, a dinosaur dig, streams, ponds and plenty of room to roam.” It is tucked away behind the beautiful Botanical Garden. In order to bring attention to zoo-goers that this family-friendly addition exists, the team at Riverbanks thought some innovative Clean Graffiti would be perfect to use.
An innovative Clean Graffiti spot by #thesavageway at Riverbanks Zoo in Columbia, SC.
“Clean Graffiti was an excellent fit with Riverbanks’ mission of conservation as a green and renewable way of advertising. It also allowed us to promote and advertise our newest attraction in the park without creating new signage. New signs not only aren’t recyclable but they also clutter the park and are often overlooked. Clean Graffiti afforded us the unique opportunity to take advantage of under utilized space and grab people’s attention with innovative advertising.. Right under their feet!” said Lochlan Wooten, Director of Marketing for Riverbanks Zoo & Garden.
#thesavageway traveled to Columbia, SC to execute the Clean Graffiti on the Riverbanks Zoo campus. Our land surveying usually doesn’t include lions and flamingos, so we were sure to take a moment and say hello to the animals.
Beautiful flamingos at the Riverbanks Zoo & Garden. #thesavageway
A lion at Riverbanks Zoo & Garden watching us lay down some Clean Graffiti. #thesavageway
Riverbanks Zoo & Garden. #thesavageway
We put down 12 Clean Graffiti spots around the zoo. The signs combined to say Waterfall Junction, Now Open, Explore.Imagine.Play, and we even added a fun water splash mark.
“Guests and staff alike have loved this installation; its innovative, fun and renewable- what could be better? It’s really been a lot of fun to watch people react to the different installations,” added Wooten.
Clean Graffiti for Waterfall Junction at Riverbanks Zoo & Garden in Columbia, SC. #thesavageway
Clean Graffiti fun at Riverbanks Zoo & Garden. #thesavageway
Explore. Imagine. Play. at Waterfall Junction. #CleanGraffiti by #thesavageway
The next time you’re enjoying some family time at the Riverbanks Zoo, make sure to head across the bridge to Waterfall Junction (there is no additional cost for this portion of the park). Pro tip: bring your swimsuit to splash around (it looks like so much fun).
Clean Graffiti by #thesavageway in Columbia, SC.
Follow this bridge to the Riverbanks Botanical Garden & Waterfall Junction. #thesavageway
Thank you to Lochlan and the Riverbanks Zoo team for being an awesome partner. We look forward to returning for the next installation!
Torrie Savage & Paula Bartlett, owners of #thesavageway sending positive vibes with Clean Graffiti in Columbia, SC.
