Novant Health used Clean Graffiti to spread the message of breast health. #thesavageway

We’re taking it back in time with this blog post on one of our favorite Clean Graffiti clients. In fact, we’re taking it all the way back to October 2016. During Breast Cancer Awareness month, we were lucky enough to partner with Novant Health in eight cities on a reverse graffiti campaign that promoted wellness for women.

Throughout the month of October, we visited Manassas and Culpepper, VA, as well as six North Carolina cities. Those cities included Winston-Salem, Thomasville, Kernersville,Salisbury, Huntersville, and the Greater Charlotte area including Uptown, Matthews, Ballantyne and University. The campaign we created revolved around two different pieces of creative; “Mammograms….15 minutes can save your life,” and “1 in 8 women will be diagnosed with breast cancer…Get Checked.” These health tips were a great way to speak to women where they are, their neighborhoods.

As we travelled around the state of North Carolina, we were able to spread this important message of getting a mammogram. Novant Health puts a ton of resources into educating the public on the necessity for mammogram screenings and how to reduce risk. Utilizing Clean Graffiti was a first for this healthcare giant but it allowed this health message to reach parts of the state that do not normally see digital ads or other outdoor advertisements. This is a great way to use natural media, to promote a health initiative where the public will literally walk right over it.

Using Clean Graffiti to promote a health initiative makes Novant Health stand out in the marketplace. #thesavageway

If you, or a lady you love, are in need of a mammogram screening, you do not have to wait until October. Schedule one today, Here is a link with all of the information you need on breast health. There are a multitude of Novant Health Mammogram screening locations, as well as a Mobile Mammogram Unit, so there is definitely no excuse not to get your screening.

We look forward to continuing this partnership and helping to spread this amazing message to even more areas of the state with Clean Graffiti. Stay tuned. 😉