#MyHeartBeats4U Campaign
#thesavageway team is a preferred vendor of Carolinas HealthCare System and we were brought on for the entire month of February to act as the promotional and street team presence for the #MyHeartBeats4U campaign, geared towards heart health awareness.
The Issue:
Heart disease is a big issue in America. In fact it is the number one killer of women and the leading cause of death for most men. The Sanger Heart & Vascular Institute of Carolinas HeathCare System works diligently year-round to bring awareness to this disease. During the month of February (heart health month), the issue is brought to the forefront and risk factors are identified and prevention methods are broadcasted even more.
Some of the heart disease risk factors include:
- High blood pressure
- High LDL cholesterol
- Smoking
- Diabetes
- Excessive alcohol use
- Physical Inactivity
- Poor diet
- Obesity
#MyHeartBeats4U Campaign:
Since heart disease is such a large issue for Americans, Carolinas HealthCare System decided to institute a social media based campaign to gain exposure and communicate to the masses.
Using the hashtag #MyHeartBeats4U, community members are encouraged to answer the question, “Who does your heart beat for?” and then take a photograph and post to a favorite social media portal!
Charlotteans participating in Carolinas HealthCare System’s #MyHeartBeats4U campaign – #thesavageway
These pictures are then uploaded to the Carolinas HealthCare System website and rotated throughout the month. A variety of photos are also selected at random to appear on the digital EpiCentre billboards located at the corner of College St. & Trade St.
More #MyHeartBeats4U participants for Carolinas HealthCare System – #thesavageway
Events Around Town:
#thesavageway, along with Pink Toast Ink, were brought in to concept and create the photo booths that are used in correlation with our street team. Each week we venture out to various locations around the Queen City including the Duke Energy Building, 7th Street Market and Bank of America Plaza, all in the name of spreading heart health awareness!
Last week, Larry Sprinkle and the WCNC crew joined us to on the streets to further bring awareness to the campaign.
Larry Sprinkle of WCNC joined #thesavageway promo team for the #MyHeartBeats4U campaign.
During the month, our team has been able to interact with citizens on the street, business owners, families and even the Carolinas HealthCare System executive staff. We were able to participate in the AIR – Aerial Fitness February Social event that featured healthy-food guru Chef Alyssa’s Kitchen. This was the perfect opportunity to educate about heart health awareness and showcase ways to combat the disease (exercise & healthy diet).
AIR Charlotte owner Kerri Flanigan (pictured on right) and regular Mandi Staley (on left) tell us who their heart beats for!
Asheton Brown (@Smasheton) tells us who her hearts beats for during the AIR Charlotte Social – #thesavageway
Three Hunters Vodka participates in the campaign at the AIR Charlotte Social – #thesavageway
Get Involved:
If you want to be involved and help spread the awareness – go to Carolinas HealthCare System website, print a sheet and tell us who your heart beats for! You can also follow #thesavageway on Twitter – @thesavageway – to find out our location on the remaining Thursday and Friday of the month and get your picture taken in the photo booth! #MyHeartBeats4U
#thesavageway Promo Team for the Carolinas HealthCare System month long campaign.
