by thesavageway | Jun 29, 2015 | services
When we go about choosing our clients, we have a checklist of items we use in determining if it is a fit for us to work together. One of them simply being, do we believe in your concept? When a young entrepreneur approached us late last year to discuss marketing a dentist office, we were hesitant to say the least. A dentist office? When was the last time either of us even went to the dentist? But Dr. Jenny Gandhi sat us down and explained her vision. She passionately talked about her mission to change the way people perceived the dentist. She talked about her desire to make an uncomfortable experience not only pleasant but something that is relaxing. We began to believe in Dr. Jenny but more importantly, we began to believe in Pearl. Dentistry Reimagined.
Meet Dr. Jenny Gandhi of Pearl. Dentistry Reimagined. Photo Credit: Justin Driscoll Photography
Pearl. Dentistry Reimagined sign. Photo credit: Amy Herman, @vtgclt
#thesavageway team with new client Pearl. Dentistry Reimagined.
Pearl. Dentistry Reimagined is a fresh take on the dental experience. Located in the heart of Uptown Charlotte, Pearl. combines cutting edge technology with a modern, upscale environment at prices people can afford. Pearl. is focused on the client experience, which includes catering to every need, even before the patient knows it is a need.
Throughout this process we’ve learned so much about this industry and what it takes to run a successful dental practice. We’ve seen first-hand how Dr. Jenny interacts with her patients. We’ve watched her team grow and become connected to this city and their patients.
“Going to the dentist doesn’t have to be something you dread,” said Dr. Jenny. “Pampering our patients with a high end and fun experience lets them know that we are doing everything we can to take care of them. Our team strives to create a culture in the office that is friendly, laid back and positive to put patients at ease.”
On June 17, we held a VIP Viewing to showcase the beautiful Pearl. space in Uptown. We wanted to celebrate the fact that a new business is open in Charlotte and also invite the opportunity to talk to Dr. Jenny and really get to know her. From the red carpet and champagne to the delicious food from BLT Steakhouse and cold beer from NoDa Brewing Company, it truly was a success. We had a great turnout from the community.
Inside Pearl. Dentistry Reimagined / #thesavageway VIP Viewing event. Photo credit: Corri Smith
Pearl. Dentistry Reimagined VIP Viewing Party. #thesavageway
VIP Viewing Party with Pearl. & Cruise Carts. #thesavageway
Check out more pictures on our Facebook Album.
We love supporting a new business in the Queen City, especially one that is pushing the boundaries of their industry and one that is run by a #GirlBoss! <3 No questions about it, dentistry has been reimagined at Pearl.
Side Note: HUGE thank you to everyone that stopped by the event! We are lucky to live in such an amazing city with such supportive people. Everyone has such awesome projects going on and we will all continue to flourish by lifting each other up! Thank you, thank you, thank you!
by thesavageway | May 27, 2015 | services
What do you get when you combine passion, truly talented people and great beer? A lunch break that’s a real game changer. Join NoDa Brewing Company and #thesavageway on Friday, May 29 at noon for the next Google+ Hangout.
#NoDaHangout is the perfect lunch break! #thesavageway
NoDa Brewing Company approached #thesavageway team a few months ago to assist them with the launch of an idea. An idea to keep them on the forefront of the craft beer industry. That idea became #NoDaHangout, a monthly series where passionate people discuss the ins and outs of making and consuming craft beer – all virtually.
Each month, NoDa’s Head Brewer, Chad Henderson, and a special guest gather on a Google+ Hangout On Air to talk about a particular topic. Topics vary based upon the guest of honor and what happens to be going on at the time. Past topics included the following:
NoDa has successfully sparked a conversation around all things craft beer. #thesavageway team assists with the social media side of things and fielding questions from the audience. Stay tuned to #NoDaHangout on Twitter & Instagram and ask your questions for Chad, NoDa Brewing & our guest speakers.
Paula & Torrie of #thesavageway working the social media for the #NoDaHangout.
A screenshot of Twitter following the #NoDaHangout. #thesavageway
The next #NoDaHangout is scheduled for this Friday, May 29 at noon and we are chatting all things Homebrewing! Special guests include Bethany Burr & Rob Adams (both homebrewing all stars). Click here for the event link to watch it live and join the conversation!
Spend your lunch break with us (and a cold, Hop Drop & Roll of course)!
Cheers!
Side Note: NoDa Brewing Company is hosting the American Homebrewers Association on May 30 for the AHA Rally. Reserve your tickets today!
by thesavageway | May 6, 2015 | clean graffiti
It is not often that we have the opportunity to work with a global organization on a Clean Graffiti campaign. However, about two months ago, we were approached by Greenpeace to discuss using our eco-friendly medium for one of their solar campaigns, #IStand4Solar (and we were beyond excited).
Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace.
Our Clean Graffiti initiative was one piece of the #IStand4Solar story. You can read more about the complete campaign on the Greenpeace NC blog here. We were able to create a template that embodied the solar message, art and one that sparked engagement. Our interactive piece encouraged pedestrians to put their feet in the art and take a picture.
#IStand4Solar Clean Graffiti Campaign by #thesavageway for Greenpeace.
#IStand4Solar Clean Graffiti Campaign by #thesavageway for Greenpeace.
SOCIAL MEDIA ENGAGEMENT
The social media interaction from the community has been awesome! Here are a few examples taken from Twitter & Instagram.
#IStand4Solar Clean Graffiti Social Media post from @WeLoveCLT – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @AndyGoh – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @ericjordanwoods – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @pilotcollective – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @kassierohrbach – #thesavageway
Working with Greenpeace on #IStand4Solar has been such an honor. We loved being part of this project and getting to see the reaction to this thought provoking Clean Graffiti message. Having the opportunity to collaborate with Greenpeace team members in DC, San Francisco and here in Charlotte was great experience! We hope to see this partnership grow across state lines and assist in spreading the solar message.
by thesavageway | Apr 24, 2015 | services
#thesavageway is a company built around creative solutions, thinking outside the box and overall positive thinking. We strive to work with clients, partners and interns who align with our vision in life. Recently, the opportunity presented itself for us to bring on a contract worker and add some additional woman-power around the office. We wanted you to meet her!
Everyone say HEY to Alana Allen!
Alana Allen joins #thesavageway!
Alana is creative, funny, kind and excited about all things Charlotte. If you haven’t had the pleasure of meeting her yet, you need to! And when you DO meet her IRL (in real life), you’re sure to hear an amazingly “punny” joke or two.
We asked her a few questions.
Why did you want to join #thesavageway?
I absolutely love the brand, the concept and what you ladies are doing in marketing. More importantly, I love HOW you’re doing things. As a creative person, it is beyond refreshing to watch how you both approach a project and then put your own spin on it. #thesavageway does a great job of localizing creative efforts and expanding on a grass roots level.
The ladies of #thesavageway circa 2012 (left to right: Sara Kaloudis, Torrie Savage, Paula Bartlett, Alana Allen)
As “creative queens,” #thesavageway is always coming up with different ideas. What creative energy do you bring to the table?
I thrive in creative environments. When there is opportunity to build on ideas, my mind will just race with creative content. Anyone that knows me knows that I love a good pun, play on words or a silly joke. But when it comes to branding and clients, I love coming up with new ways to do old things.
What is your role going to be at #thesavageway?
I will be an Account Executive working on a contract basis. However, I definitely see myself wearing many hats in the future. Being able to learn all aspects of the business and helping the team develop these creative solutions is so exciting to me!
Meet The Lady, Alana Allen – #thesavageway
#thesavageway’s newest team member, Alana Allen, hanging with NoDa’s Funky Geezer
Tell us about “The Ldy.”
Ha! My nickname is The Lady. It started years ago while in conversations with friends. I’m pretty awesome at a British accent and it just stuck.
Current obsession?
Viva Chicken. Seriously, I cannot get enough of those quinoa stuffed chicken avocados.
Where do you hang out?
You can always find me at a local, live concert, hanging around NoDa or hitting the pavement on the Greenway (I love to run).
Favorite Songs (that will need to be added to #thesavageway playlist)?
#thesavageway ladies living the concert life.
Growing #thesavageway
Stay tuned for Alana’s exciting contributing series to this blog:
The Ldy Takes #thesavageway: A creative perspective on Charlotte’s fashion scene.
by thesavageway | Apr 15, 2015 | services
What do you get when you mix tattoos, live statues, cocktails, #thesavageway and a Charlotte institution? An entertaining behind-the-scenes look at the inaugural #TSWTakeover at the Mint Museum.
Mint Museum Uptown is hosting an exhibit that explores an art form we both have a huge admiration for – innovative artistic expression. The focus is on avant-garde jewelry, nail design and fashion and how all of these elements “distort the architecture of the body.” It’s a beautiful show that is sparking a conversation about art in popular culture.
Preview of the Mint Museum’s Body Embellishment Exhibit courtesy of www.mintmuseum.org
We had the opportunity to attend the Mint Museum’s VIP Opening Night of Body Embellishment, on Thursday, April 9, 2015. The evening was the kickoff to this incredible art presentation featuring body augmentation & modification and a chance to rub shoulders with Charlotte’s who’s who in the art scene.
#thesavageway arrives at the Mint Museum for the VIP Opening of Body Embellishment.
#TSWTakeover
The Mint asked #thesavageway team to take over their social media accounts (including Twitter & Instagram) for the evening to help get the word out about this unique show. Not only did we have a blast, but we watched the Mint Museum accounts grow throughout the evening and took the social engagement to the next level.
A look at #TSWtakeover for the Mint Museum on social media / #thesavageway
Goofing around with the models during the #TSWtakeover for the Mint Museum on social media / #thesavageway
Gorgeous fashion from threeasFOUR during the #TSWtakeover for the Mint Museum on social media / #thesavageway
Torrie with the art at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Torrie & Paula with the ladies of Hilliard Studio Method at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Gorgeous fashion from threeasFOUR during the #TSWtakeover for the Mint Museum on social media / #thesavageway
A look at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Kind words from the Mint Museum on our #TSWtakeover!
We even did a behind-the-scenes of our behind-the-scenes preview with our “Snapumentary”. (Snapumentary meaning a Snap Chat story where we detailed our evening and had a ton of fun.)
Watch the Snapumentary here: MOV_7575.mp4
Information on the Exhibition:
Name: Body Embellishment
Dates: April 11 – September 6
Location: Levine Center for the Arts 500 South Tryon Street, Charlotte, NC
Cost: $24 adult general admission, $12 on Wednesday evenings, discounts for students, seniors, and children, completely FREE on April 22 from 5-9 p.m
