Eco-Friendly Sidewalk Message Used for Trade Show Marketing
We love working with companies that get it. Companies that see Clean Graffiti as an amazing eco-friendly alternative to other outdoor media options. Companies that like to take risks. Push the line. Be Innovative. Combat Medical approached us for a reverse graffiti campaign for an upcoming conference in Charlotte, NC, and we knew that this was one of those companies.
The team at Combat Medical was excited to welcome the attendees of the Special Operations Medical Association Scientific Assembly (SOMSA) to the Queen City. We used a stencil, water and dirty concrete to create this fun welcome message courtesy of Combat Medical. Clean Graffiti is a great marketing tool for trade shows and conferences. Like Combat Medical, you are able to highly target your audience in a specific place and in an unexpected way.
Clean Graffiti for Combat Medical in Charlotte, NC.
These temporary spots were used to call attention to a brand at an industry conference. #thesavageway
Here are a few links to check out: Find out more about the work of Combat Medical and find out more about SOMSA. This is the second time we’ve used Clean Graffiti to target audiences around a major industry-specific conference (check out our first conference in New Orleans, LA).
Clean Graffiti is a great, temporary way to speak to your target audience. If you are looking to capture your audience at a trade show, highlight a new store opening, or get creative with a unique marketing message, then Clean Graffiti is a great choice.
GoTriangle Moss Art now decorates walls of headquarters
Custom Moss Art wall for GoTriangle in Durham, NC. #thesavageway
We had the honor of creating some custom art for a company called GoTriangle. Their new headquarters is based in Durham, NC and they called us when they wanted to bring some green, creative artwork into the space. GoTriangle Moss Art was the perfect way to transform their company logo into beautiful, green interior decor.
GoTriangle provides public transportation for the Raleigh-Durham-Chapel Hill area. This includes “regional bus and shuttle service, paratransit services, ridematching and vanpools; commuter resources and an emergency ride home program.” Learn more about their efforts to help commuters during a rapidly growing time in North Carolina.
The two pieces we created involved 4 colors of moss, 42 individual triangles, 2 walls, a traveling installer, and lots of love. In total, the two complete pieces covered a 6ft x 7ft wall and a 5ft x 7ft wall. From the start, the goal was to bring the GoTriangle logo to life. We looked at other marketing efforts they were making in the community in order to retain brand standards, but knew that there would be some restrictions on what we could do because we work with Moss – aka nature. However, the end result turned out not only on-brand, but looking awesome in the space.
The best part about these custom pieces is that we are able to provide a green element indoors without any maintenance. That means no need for a water source, drainage, a light source, or anyone to tend to the plants. By using preserved moss, we bring 100% real plants into a corporate office space and alleviate the headache.
Logo and marketing inspiration for custom Moss Art walls by #thesavageway.
Different moss colors for GoTriangle Moss Art by #thesavageway
Up close view of the triangles by #thesavageway
It is all in the details for this custom GoTriangle Moss Art.
Hallway view of our art in GoTriangle headquarters in Durham, NC.
To say that we are proud of this installation is an understatement. We were presented with a challenge and through ingenuity, we were able to create something that will stand the test of time. (Our team even had a little fun when installing the triangles – Check out this video. “They’re light green, they’re dark green, they’re lime green, they’re every color green”….. 🙂
Clean Graffiti, New Orleans, LA for Truly Good Foods. #thesavageway
New Market for Clean Graffiti, New Orleans
As a company, we have done Clean Graffiti work in over 50 cities, including New York, Boston, Portland, Vancouver, Richmond and all over North Carolina. We are on a mission to bring our innovative marketing tactic to more cities and more clients. So when we got the call to travel to Louisiana for a new job, we were elated. A new market opened up for Clean Graffiti, New Orleans.
We partnered with Truly Good Foods, a women-owned business specializing in snack foods, to help promote one of their clients at a food show. Buffalo Nuts was exhibiting at the NOLA Convention Center for the 2017 PMA Summit and they wanted to stand out from all of the other participants. Enter Clean Graffiti.
Our Clean Graffiti spots are eco-friendly messages using only dirty concrete and high-pressure water. Yep – it’s just water. We put down the reverse graffiti spots around all of the hotels and main thoroughfares where the conference attendees would be going. These ten spots had the message, “ Snack Bold.” @TrulyGoodFoods PMA Booth #4008. “Snack Bold” is not only Buffalo Nuts tagline, but it was eye catching on the ground. The Clean Graffiti message also indicated their social media handle and location in the Convention Center. Using Clean Graffiti for a Trade Show Convention was a great guerrilla marketing tactic for the retail company.
New Orleans was the perfect city for Clean Graffiti. #thesavageway
New Orleans, a city with great dirt for Clean Graffiti. #thesavageway
This was the first trip to New Orleans for both of us (personally or professionally). And talk about a city with some history. We loved walking around the Garden District, Frenchmen Street, seeing all of the random parades and just taking in all of the historic sites. The first thing we said when we arrived in the Central Business District was, “ Holy crap New Orleans has some good dirt!!” (seems like a random fact to notice, but in our line of work, we are always on the lookout for beautiful, dirty cities.
New Orleans is proving to be hot market for us and our Clean Graffiti adventures. We look forward to continuing to bring our unconventional marketing tactic to The Big Easy.
See you soon New Orleans! Love, #thesavageway