Carolina Panthers: Greg Olsen WPMOYChallenge Clean Graffiti

Carolina Panthers: Greg Olsen WPMOYChallenge Clean Graffiti

Greg Olsen Reverse Graffiti

Clean Graffiti for the Carolina Panthers promoting Greg Olsen for Walter Payton Man of the Year. #thesavageway

The Carolina Panthers marketing team is always pushing the creative line with their social media and advertising campaigns. So when they approached us about a second round of Clean Graffiti, we knew that the campaign had to be something eye-catching and totally different than anything that we’ve done thus far. (Their first campaign was pretty awesome and made a big social media splash in the sports world.) And their team did not disappoint. We were challenged with putting Greg Olsen’s face on the ground in Clean Graffiti. (Seriously!)

This was no small task and we tested our template quite a bit before we were happy with the results. But man were we proud of the creative design that we were able to achieve with merely water and dirt. It was pretty awesome to see Panthers QB Cam Newton and Coach Ron Rivera wear a t-shirt that was a replica of the reverse graffiti that we put around Charlotte, NC.

Cam Newton Rivera Greg Olsen Shirt

Panthers QB Cam Newton and Coach Ron Rivera in their Greg Olsen WPMOY tshirts that replicate our Clean Graffiti. #thesavageway

Panthers Fans love Greg Olsen

Some Panthers Fans interacting with the Clean Graffiti campaign on Instagram Stories & Snapchat. #thesavageway

Greg Olsen Reverse Graffiti

Greg Olsen is a finalist for the Walter Payton Man of the Year Award. #thesavageway

The campaign surrounded the promotion of Greg Olsen as the Walter Payton Man of the Year Finalist. Olsen does some amazing work in the Charlotte community (which you can read about here). We were honored to help get the word out in a new and creative way. Olsen made it to the top three finalists and the winner will be announced during NFL Honors, a two-hour prime-time awards special to air nationally on Feb. 3, the eve of Super Bowl LII.

Clean Graffiti for NoDa Yoga

Clean Graffiti for NoDa Yoga

Clean Graffiti NoDa Yoga

Clean Graffiti for NoDa Yoga in Charlotte, NC. #thesavageway

NoDa Yoga is one of those spaces that immediately brings you a sense of peace and calmness. Not only is it a yoga studio based in the historic arts district of NoDa in Charlotte, NC, but it is a safe and beautiful place to get lost in yourself and your yoga practice.

When NoDa Yoga approached us about doing some Clean Graffiti, we knew that we needed to get out a message that truly represented this studio. We attended some classes and soon realized that the quote that lives over their front desk would make the perfect Clean Graffiti message. “Get out of your head, and into your heart.” Simple. Meaningful.

After some fun design work, we came up with this lotus flower to accompany the quote, which is an homage to the two murals in their main space at 3201 N Davidson St (upstairs). These Clean Graffiti spots went down around the NoDa, Plaza Midwood, Villa Heights areas of Charlotte, NC.

We absolutely love how they turned out. And people are loving them too. Here are a sample of the Instagram posts that we’ve been tagged in.

Social media posts from reverse graffiti

Instagram posts about the NoDa Yoga Clean Graffiti (photos from @secrestout31 and @simscarey) #thesavageway

Reverse Graffiti on social media

More social media interaction from the NoDa Yoga Clean Graffiti campaign. (photos by @passurlapage and @tarabokia81) #thesavageway

NoDa Yoga utilized our eco-friendly sidewalk messaging in the perfect way. The reverse graffiti message / image is a core value that reverberates across the studio, every single teacher and NoDa Yoga’s online message. By tapping into this side of the studio (instead of a sales messaged), people were able to relate and appreciate the Clean Graffiti spots. They are inspiring and authentic to their brand.