by thesavageway | Feb 22, 2018 | moss art
New Moss Art for Craft Cakes CLT in Charlotte, NC.
Craft Cakes CLT is a Charlotte-based cake business specializing in made-from-scratch batters, creams, garnishes, and using local ingredients whenever possible. It is especially great for specific dietary needs like vegan, vegetarian and gluten-free lifestyles. The owner, Brigitte Oger, is such a vibrant, loving human and someone that we (Paula & Torrie) have had the pleasure of knowing for a few years now.
When Brigitte asked us to make her a custom Moss Art sign for her cake shop, we knew it had to be special (just like her cakes). We decided that her large 3′ diameter logo would work great on the natural-stained oak wood and in the dark, forest green moss. This combo would really capture the essence of her shop: plant-based and full of love.
We absolutely love how the piece turned out. You can see it every Saturday at the Plaza Midwood Produce & Artisan Market located at The Barn directly behind Pure Pizza (1911 Central Ave). Enjoy all of the local food, treats and products and then see this awesome Moss Art in person each Saturday 9am-1pm!
Moss Art for Craft Cakes CLT. #thesavageway.
Look at the detail in this Craft Cakes CLT logo. #thesavageway
Here is some more information on Craft Cakes, because Brigitte & her team are amazing. In fact, we get Craft Cakes for all of our special occasions; Gluten-free, vegan Carmel Cake for Torrie’s birthday, Vegan Carrot Cake for my (Paula’s) birthday. Brigitte also did my wedding cake (gluten-free, vegan, Peanut Butter), and wow was it delicious!
Craft Cakes CLT is located in Charlotte, NC and her Instagram is beautiful. @craftcakesclt
Craft Cakes CLT: Gluten-free, vegan, peanut butter cream wedding cake for Paula Bartlett. #thesavageway
Custom birthday cake for alternative diets. Gluten-free, vegan, Caramel Cake by Craft Cakes CLT.
We absolutely love when we can make something special for a dear friend. This intricate logo was made by hand from real, preserved plants. Moss Art is something that can live on and grow with the company (without any maintenance required).
Contact us here if you want to have your own custom Moss Art sign for your store, restaurant, corporate office or anywhere that needs some fun signage.
Contact Brigitte here to order a cake of your own.
by thesavageway | Jan 30, 2018 | clean graffiti
Clean Graffiti for the Carolina Panthers promoting Greg Olsen for Walter Payton Man of the Year. #thesavageway
The Carolina Panthers marketing team is always pushing the creative line with their social media and advertising campaigns. So when they approached us about a second round of Clean Graffiti, we knew that the campaign had to be something eye-catching and totally different than anything that we’ve done thus far. (Their first campaign was pretty awesome and made a big social media splash in the sports world.) And their team did not disappoint. We were challenged with putting Greg Olsen’s face on the ground in Clean Graffiti. (Seriously!)
This was no small task and we tested our template quite a bit before we were happy with the results. But man were we proud of the creative design that we were able to achieve with merely water and dirt. It was pretty awesome to see Panthers QB Cam Newton and Coach Ron Rivera wear a t-shirt that was a replica of the reverse graffiti that we put around Charlotte, NC.
Panthers QB Cam Newton and Coach Ron Rivera in their Greg Olsen WPMOY tshirts that replicate our Clean Graffiti. #thesavageway
Some Panthers Fans interacting with the Clean Graffiti campaign on Instagram Stories & Snapchat. #thesavageway
Greg Olsen is a finalist for the Walter Payton Man of the Year Award. #thesavageway
The campaign surrounded the promotion of Greg Olsen as the Walter Payton Man of the Year Finalist. Olsen does some amazing work in the Charlotte community (which you can read about here). We were honored to help get the word out in a new and creative way. Olsen made it to the top three finalists and the winner will be announced during NFL Honors, a two-hour prime-time awards special to air nationally on Feb. 3, the eve of Super Bowl LII.
by thesavageway | Jan 25, 2018 | clean graffiti
Clean Graffiti for NoDa Yoga in Charlotte, NC. #thesavageway
NoDa Yoga is one of those spaces that immediately brings you a sense of peace and calmness. Not only is it a yoga studio based in the historic arts district of NoDa in Charlotte, NC, but it is a safe and beautiful place to get lost in yourself and your yoga practice.
When NoDa Yoga approached us about doing some Clean Graffiti, we knew that we needed to get out a message that truly represented this studio. We attended some classes and soon realized that the quote that lives over their front desk would make the perfect Clean Graffiti message. “Get out of your head, and into your heart.” Simple. Meaningful.
After some fun design work, we came up with this lotus flower to accompany the quote, which is an homage to the two murals in their main space at 3201 N Davidson St (upstairs). These Clean Graffiti spots went down around the NoDa, Plaza Midwood, Villa Heights areas of Charlotte, NC.
We absolutely love how they turned out. And people are loving them too. Here are a sample of the Instagram posts that we’ve been tagged in.
Instagram posts about the NoDa Yoga Clean Graffiti (photos from @secrestout31 and @simscarey) #thesavageway
More social media interaction from the NoDa Yoga Clean Graffiti campaign. (photos by @passurlapage and @tarabokia81) #thesavageway
NoDa Yoga utilized our eco-friendly sidewalk messaging in the perfect way. The reverse graffiti message / image is a core value that reverberates across the studio, every single teacher and NoDa Yoga’s online message. By tapping into this side of the studio (instead of a sales messaged), people were able to relate and appreciate the Clean Graffiti spots. They are inspiring and authentic to their brand.