This summer, we placed a fun & interactive Clean Graffiti campaign across Charlotte, NC for Smart Start of Mecklenburg County. The intention was to create a children’s game for families to have access to at no-cost. We placed 20 pressure-washed pieces of art in 17 neighborhoods! The results have been so much fun and we love to see kids interacting with the sidewalk games.
The campaign is sprinkled throughout the city in high foot-traffic areas near parks and bus stops. Neighborhoods include Enderly Park, Wesley Heights, 1st Ward, 4th Ward, Madison Park, Dilworth, Sedgefield, Cherry, Elizabeth, Plaza Midwood, Commonwealth Park, Sheffield Park, Plaza-Shamrock, NoDa, Villa Heights, Belmont, and Double Oaks. This effort brings awareness to the amazing services that Smart Start of Mecklenburg County offers our age 0-5 preschool children. Here is a cute video posted to the @SmartStartMeck Instagram page showing the game in action.
Smart Start of Mecklenburg County has a mission to “mobilize resources, forge partnerships, and support families to improve early childhood health, education and development, and ensure children are prepared for kindergarten.” It’s an awesome organization who make it their business to help children thrive before five. They have four internal programs in addition to funding more than 20 other programs in the community that focus on early care and education, family support, health, and literacy. They will invest over $35 million in early childhood programs throughout the community this year. We love any opportunity to pour into young kids and giving them a positive, growth mindset and get them ready for school.
Clean Graffiti, aka reverse graffiti, is an eco-friendly advertising medium that utilizes the sidewalk to spread a message to the community. Whether you are a small business owner, a large corporation or community initiative, Clean Graffiti is a fantastic way to bring a talk-ability (and fun element) to your marketing / advertising message.
