Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
Our eco-friendly outdoor advertising medium is perfect to target audiences in an unexpected way. We brought this eco-friendly medium to Austin & Los Angeles in some prime walking areas – think Melrose Ave & Congress Ave. We tend to see best results when Clean Graffiti, or reverse graffiti, is used in tandem with other advertising initiatives like billboards, flyers, social media ads, etc. Consumers are inundated with advertisements in today’s world and seeing your brand from multiple – and innovative – directions is key.
Here are some more Clean Graffiti ad placements for Talkspace in LA & Austin!
We are proud to work with such forward-thinking companies that have the health and wellness of the community as their core focus.
Our latest reverse graffiti campaign for iHeartMedia in collaboration with Greenworks went down around the South End neighborhood of Charlotte, NC. The goal is to help spread the word about Earth Day – April 22, 2020.
Since most people are walking their neighborhoods right now due to shelter-in-place orders across the county, it was a good time to put down a nice reminder on the sidewalk. Keep your eye out for the “Make the world a better place” Clean Graffiti and you could win $500 to Lowe’s Home Improvement.
This eco-friendly Clean Graffiti message was created using only water and a stencil.
Find this image, post to your Instagram and be entered to win a $500 Lowes Gift Card. Powered by 106.5 The End & Greenworks
Clean Graffiti by #thesavageway in Charlotte, NC.
Celebrate the 50th Anniversary of Earth Day with a $500 Lowe’s gift card from Greenworks Tools!
Starting April 1st, while you are out getting exercise or walking your dog, look for the “Make the world a better place” Clean Graffiti on the sidewalks around South End in Charlotte in honor of Earth Day, April 22nd. Post one of the sidewalk photos to your Instagram with #greenworks and #sweepstakesentry for a chance to win a $500 Lowe’s gift card!
Good luck and happy Earth Day from @GreenworksTools
Who is one of the biggest rock bands of all time? The Rolling Stones definitely make the top of the list, and we just had the opportunity to do Clean Graffiti for them in Charlotte, NC. (Yeah.. the freaking Rolling Stones!)
We were contacted by the team at the Carolina Panthers to pull off a quick reverse graffiti campaign to help promote the announcement of a huge concert at Bank of America stadium. The goal, along with their other marketing tactics, was to tease the fact that the Rolling Stones were going back on tour. In several places around the city, including Clean Graffiti on the sidewalk, the famous Stones “mouth” appeared with phrases that hinted at a concert announcement. These “tease and reveals” also happened across the country where Mick Jagger and the Stones will soon play to sold out arenas.
This Clean Graffiti message was simple, on brand, and the PERFECT teaser to get the masses curious about what the Rolling Stones might be up to. We put our pressure washed images across popular walking areas including Uptown, South End, NoDa and Plaza Midwood. It has been fun to see passersby post the images to their Instagram stories and get excited for the concert.
The Rolling Stones use Clean Graffiti to promote their 2020 Concert Tour in Charlotte, NC.
The Rolling-Freaking-Stones use reverse graffiti!!
Walkers in Charlotte see a Clean Graffiti spot and post it to their Instagram Story. (via @summerjadyn)
Via Charlotte Agenda Instagram: The jumbo screen at the Bank of America Stadium showcases the Rolling Stones teaser campaign.
Via Charlotte Agenda’s Instagram: The Rolling Stones use the digital billboard at the EpiCentre to tease a 2020 Concert Tour date.
This was such a beautiful use of our eco-friendly medium. Since the Rolling Stones are so iconic and everyone associates the “mouth” with this band, the stencil could be kept clean and simple. No words, no call to action – just a teaser that also acts as brand awareness. And to utilize the sidewalks where potential concert-goers are walking everyday is the perfect new way to reach their audience.
The concert is scheduled for July 1, 2020 at Bank of America Stadium. Tickets will go on sale at 10am on Friday, Feb. 14. More information can be found at rollingstones.com.
At #thesavageway, we are proud to work with ALL of our clients. They see the value in doing something different and are not afraid to push the line when it comes to their marketing. However, this campaign in particular is pretty high up on the list of favorite campaigns. The Rolling Stones, one of the biggest rock bands to ever grace this earth, used Clean Graffiti to promote their concert. (mind blown!). It is a great reminder to us that anything is possible and to keep reaching for the moon when it comes to our business.
Serious job love right here. #thesavageway
We recently returned from a four-city Clean Graffiti tour on behalf of Diet Coke and Coca-Cola Consolidated, Inc. We were busy putting down our eco-friendly outdoor advertising medium in Baltimore, MD, Memphis, TN, Greensboro, NC and Charlotte, NC.
Coca-Cola Consolidated used Clean Graffiti to spread brand awareness.
In these four cities we helped with brand awareness surrounding the Diet Coke brand. The message went down in popular neighborhoods, on highly traffic foot paths, near grocery stores, convenience stores and gas stations. Basically anywhere you can purchase a Coke product.
Memphis, TN saw its first Clean Graffiti by #thesavageway. We loved helping to spread some brand awareness for Diet Coke.
Now that’s some fun product placement! Clean Graffiti found in Memphis, TN.
“I heart Diet Coke” in Greensboro, NC near the popular blue sculpture.
Clean Graffiti (aka eco-friendly street art) in Baltimore, MD.
Coca-Cola chose to use some of their marketing dollars in a green and sustainable way – and we’re definitely here for that! Clean Graffiti is created using a specialized stencil and a pressure washer. That’s it….. it’s just water. We love when huge corporations see the value in our outdoor advertising medium. Not only does it help elevate the company’s Corporate Social Responsibility, but it also shows innovation and creativity to use dirt as an asset.
We are excited to continue to work with brands that understand that there are different media options out there. Our Clean Graffiti lets you directly target where your audience is walking every single day – the sidewalk. It is a subtle, unexpected message that can bring a smile to your customers face.
We live in a time of convenience and one of our latest Clean Graffiti clients has found a way to bring that convenience culture to the bar scene. Barpay App hopes to simplify your night with the ease of an app. Open, maintain, and close your bar tab right from your smartphone.
How it works:
- Download the app
- Save your credit card info
- Select a venue
- Place an order
- Pick up your drink
Now that’s what we call a “A Better Way to Bar.” If you want to learn more about the app, check out this great Charlotte Agenda write up of this new Queen City service.
This new service is now available at a variety bars around the Queen City. Make sure to try out the app this Labor Day weekend.
- Graham St Pub
- Ink N Ivy
- Tavern on the Tracks
- Gin Mill
- Queen City Q
- Casual Pint
- The Suffolk Punch
- Sugar Creek Brewing Co.
We so appreciate when brands choose to use our eco-friendly, innovative outdoor messaging tactic in their marketing mix. Clean Graffiti, aka Reverse Graffiti, lets a brand speak to the public in a whole new way. We are able to target Barpay’s key demographic right on the sidewalk.
Find out more on Barpay app by visiting their website.
The Charlotte Hornets recently announced the launch of their esports brand and team: The Hornets Venom GT. The Charlotte Hornets affiliate team become the NBA 2k league’s 22nd franchise for the 2020 season.
We were so excited to help the Hornets Venom launch in the Charlotte market with the use of our Clean Graffiti. The day of the announcement, we executed 20 Clean Graffiti locations across the city to help bring awareness to this new brand. The locations we picked targeted the young, tech-savvy sports fans that hang out in popular areas – think breweries, coffee shops and hip neighborhoods. And the end result turned out great!
Reverse Graffiti for Hornets Venom GT is made using a stencil and high pressure water.
These eco-friendly messages were placed around Charlotte, NC to bring awareness to the NBA 2Ks newest team.
Find a Clean Graffiti spot in popular neighborhoods of the Queen City.
It’s just water. #thesavageway
In case you have no idea what we’re talking about, esports refers to competitive video games, usually involving multiple players. According to this Charlotte Observer article, “Esports have grown increasingly popular in recent years, especially with young sports fans. The global esports market this year is on pace to top $1 billion in revenue for the first time, according to industry analysis firm Newzoo. By 2022, the industry could reach $1.8 billion, the firm anticipates.” Learn more about NBA 2k and exactly what it is here.
This is a big deal for Charlotte and the esports community. We’re excited to watch this brand develop and grow as the season progresses. You can follow along the Hornets Venom journey by following them on Instagram, Twitter and Facebook.
And if you find a Clean Graffiti spot around town, snap a pic, tag @HornetsVenomGT and upload to Instagram. Who knows, you could win some fun swag!
We had the joy of creating a really cool Moss Art wall for our client, Collective NoDa. This was the first (of many) huge art installations that we’ve done. Our friends at Southpark Interiors wanted us to create something epic for their common area. The best part about working with this interior design team is that they allow our creativity to flow. Our imagination can run wild because we do not have hard parameters set or a mold we have to fit into. They graciously gave us a 18′ wide x 13′ tall wall to play with and boy did we have fun!
Collective NoDa is an apartment complex that highlights so many amazing local artists and is one of the most vibrant places we’ve ever walked into. So of course, our brains wanted to incorporate as many colors as possible for this commissioned piece. We played off of some of the other geometric patterns found around The Collective, and created a one-of-a-kind pop-art Moss Wall.
Getting ready for install day! See you soon Collective NoDa.
Pop Art made with Moss. #thesavageway
It’s install day for this 18′ x 13′ Moss Art wall.
Torrie Savage & Paula Bartlett, #thesavageway owners, on site for the moss wall install.
It’s all in the details. Moss Art by #thesavageway.
All the colors of moss for this luxury apartment in NoDa, Charlotte, NC.
Pop Art Moss Wall by #thesavageway
Modern common area in Collective NoDa.
This piece had 21 geometric shapes, some fitting together and some wild and free on the wall. We LOVE the end result and how Southpark Interiors has decorated the entire space. Want to stop by and see the work or learn more about Collective NoDa? Check out their website.
600 Festival Hosts Their Annual Circle K Speed Street in Uptown Charlotte
It’s that time of year again. Speed Street is here, and the crowds are ready. There are an expected 300,000 participants to make their way through the music festival, food trucks, and games in Uptown Charlotte.
Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events since its inception. This event will be rocking the streets of Charlotte May 23-25, 2019 with live entertainment, access to racing’s brightest stars, giveaways and interactive displays. Corey Smith, Brothers Osborne, and STYX will be the headline talent for this 25th anniversary of Speed Street.
We had the honor of working with Mary Johnson and Meg Seitz, the powerhouses behind the marketing for this year’s Speed Street, on a Clean Graffiti campaign. We put down a fun “Drive into Summer” message a month prior to this weekend’s event to help drive awareness. We placed these spots in high traffic areas around the popular neighborhoods of Uptown, Plaza Midwood, NoDa, Southend and FreeMoreWest.
The reaction from passersby has been great! We see people post on their Instagram stories all the time with this fun message. And the best part of this creative marketing is that it is just water. Using only a pressure washer and a stencil, we are able to create a contrast in the dirt and leave a clean message behind. Our eco-friendly messaging is a great accompaniment to an event’s marketing mix. You are targeting your audience exactly where they are.. the sidewalk.
Clean Graffiti for Speed Street in Charlotte, NC
Oh hey girls!!! 600 Festival is happening this weekend!
Clean Graffiti for the 2019 600 Festival.
Clean Graffiti in NoDa, Charlotte, NC. Speed Street is taking place this weekend in Uptown.
Marketing right where the customer is walking, the sidewalk.
Have fun at all of the SpeedStreet festivities this weekend. If you happen to find one of our Clean Graffiti spots around town, snap a pic, post to Instagram and tag us! We’d love to see!