Three Moss Art Pieces for Lending Tree

Three Moss Art Pieces for Lending Tree

When we have the chance to create not one but three Moss Art pieces for a company like Lending Tree, you know we are doing a happy dance. Not just because of the work, but because this company sees the value in bringing plants/moss into a workspace. It truly transforms a space.

Moss Art is a perfect way for companies to bring a green, plant element inside without any of the maintenance. Don’t get us wrong, we LOVE plants and know that there is certainly a place for them in the workplace, but our Moss Art is such a great alternative because it requires zero maintenance. None! No water, sunlight or drainage required during buildout. No expensive ongoing maintenance packages. All of our moss is real, it is just preserved. It truly is a thing of wonder.

Now back to that company and this amazing job we’re talking about – Lending Tree! Lending Tree is “an online loan marketplace for various financial borrowing needs including auto loans, small business loans, personal loans, credit cards, and more….Together, these services serve as an ally for consumers who are looking to comparison shop among multiple businesses and professionals who will compete for their business.” (Lendingtree.com) They recently opened their new corporate headquarters in the Historic South End neighborhood of Charlotte, and this space is gorgeous! Their incredible team included Southwood Corporation who handled all of their signage and brought us into the equation.

We were hired to create three custom Moss Art pieces for the space, each unique in their concept and design. The first was the Lending Tree Logo made in preserved reindeer moss. We were able to use a variety of colors to complement the brand colors as well as the interior design.

Lending Tree Moss Art in the newly redesigned corporate headquarters
reindeer moss art by the savage way for lending tree

 

The second piece was an homage to the Queen City. A 4’ tall CLT with the Lending Tree Leaf also made of preserved reindeer moss. This lichen is great because it offers beautiful coloring as well as sound absorption properties.

Moss Art in the Lending Tree office in Charlotte, NC
moss art makes an impact on interior design for corporate office settings

 

The third piece was a 10’ wide x 9’ tall “Breathe” wall made with preserved sheet/flat moss, Mood/pillow moss and reindeer moss. The moss was placed within a structure that Southwood Corporation built. The grandeur of the Moss Art is what stuck with us. It is simple yet so impactful.

"Breathe" Moss Art wall made by The Savage Way
Detail shot of one of the three Moss Art walls created for Lending Tree by The Savage Way.

 

Congrats to the Lending Tree team on the new office. And thank you for embracing our fun, custom art as a part of your interior design package. Learn more about our offerings and how we can bring some life into your work environment

Carolina Panthers x OrthoCarolina Launch Contest

Carolina Panthers x OrthoCarolina Launch Contest

Okay Carolina Panthers fans… it’s time to do your dance! We are honored to partner with our friends at OrthoCarolina & the Carolina Panthers for a Touchdown Dance Contest. We have put six Clean Graffiti Dance Zones in Uptown Charlotte in hopes that you will see a spot, do a little dance, have some fun and be entered to win 4 home game tickets!

A little about Clean Graffiti – it’s advertising made with water. That’s right, Clean Graffiti is made by pressure washing a stencil onto the sidewalk. We use a specialized stencil to create the artwork and our team then maps out the advertising campaign to capture the most benefit for the client. From company logos to community safety messages to fun social contests, Clean Graffiti is a great way to target your audience in an unexpected and environmentally friendly way!

The Savage Way pressure washes an advertisement onto the sidewalk for the Carolina Panthers
Touchdown Dance Zone Contest for the Carolina Panthers in Charlotte
#TDContest location for the OrthoCarolina & Panthers Clean Graffiti contest

It’s easy to enter. Follow these steps:
1. Find a Touchdown Dance Zone made with Clean Graffiti (aka reverse graffiti) in various locations on the sidewalks near Bank of America Stadium.

2. Do your favorite touchdown dance on camera and post it to Twitter, Instagram or Facebook.

3. Use the hashtag #TDContest and tag @OrthoCarolina in your post.

4. Post before the contest ends on Sept 19, 2021 to be entered to win four tickets to a home Panthers game this season. Winners will be notified via the channel they posted on by Sept. 24.

Here’s where you can find all of the Clean Graffiti locations for the #TDContest.

Read the official rules & regulations here.

We love working with the team at OrthoCarolina. Yes, they are incredibly talented surgeons and leaders in Orthopedic Medicine, but we also know them as true partners. Whether we are pitching them a far-out idea or they bring us into the conversation because they know we are “out-of-the-box,” the OC team is always ready to push the line, ready to elevate their marketing voice and show other companies how to create brand recognition and loyalty. We value their trust in us, their community leadership efforts and overall ability to have fun with their marketing campaigns. Like this Touchdown Dance Contest with an NFL team – fun, different and eco-friendly!

Now go find a spot and do your best #TDContest dance!!

Clean Graffiti promoting the #TDContest through September 19 for a chance to win Panthers tickets
Clean Graffiti imaged created on the sidewalk using high pressure water and a specialized stencil
Talkspace Uses Clean Graffiti in LA & Austin

Talkspace Uses Clean Graffiti in LA & Austin

Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.

Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.

Our eco-friendly outdoor advertising medium is perfect to target audiences in an unexpected way. We brought this eco-friendly medium to Austin & Los Angeles in some prime walking areas – think Melrose Ave & Congress Ave. We tend to see best results when Clean Graffiti, or reverse graffiti, is used in tandem with other advertising initiatives like billboards, flyers, social media ads, etc. Consumers are inundated with advertisements in today’s world and seeing your brand from multiple – and innovative – directions is key.

Here are some more Clean Graffiti ad placements for Talkspace in LA & Austin!

 

 

We are proud to work with such forward-thinking companies that have the health and wellness of the community as their core focus.

New Clean Graffiti for Greenworks and 106.5 The End

New Clean Graffiti for Greenworks and 106.5 The End

Our latest reverse graffiti campaign for iHeartMedia in collaboration with Greenworks went down around the South End neighborhood of Charlotte, NC. The goal is to help spread the word about Earth Day – April 22, 2020.

 

Since most people are walking their neighborhoods right now due to shelter-in-place orders across the county, it was a good time to put down a nice reminder on the sidewalk. Keep your eye out for the “Make the world a better place” Clean Graffiti and you could win $500 to Lowe’s Home Improvement.

Woman taking a picture of her shoes with a Reverse Graffiti message saying Make the world a better place

This eco-friendly Clean Graffiti message was created using only water and a stencil.

image of a pressure washed image on a walkway in the popular South End neighborhood in Charlotte.

Find this image, post to your Instagram and be entered to win a $500 Lowes Gift Card. Powered by 106.5 The End & Greenworks

reverse graffiti message for 106.5 The end radio station promoting Earth Day

Clean Graffiti by #thesavageway in Charlotte, NC.

CONTEST DETAILS

Celebrate the 50th Anniversary of Earth Day with a $500 Lowe’s gift card from Greenworks Tools!

 

Starting April 1st, while you are out getting exercise or walking your dog, look for the “Make the world a better place” Clean Graffiti on the sidewalks around South End in Charlotte in honor of Earth Day, April 22nd. Post one of the sidewalk photos to your Instagram with #greenworks and #sweepstakesentry for a chance to win a $500 Lowe’s gift card!
Good luck and happy Earth Day from @GreenworksTools
Check out more about the “50 Acts of Greenworks” that Greenworks Tools is committed to for Earth Day 2020.
Multiple Moss Art Walls for Bank of America

Multiple Moss Art Walls for Bank of America

We had the pleasure of creating four Moss Art Walls for Bank of America Corporate Center in Uptown Charlotte. Each wall incorporated three shades of preserved reindeer moss, creating a unique green element in this corporate office setting.

The collaboration for these maintenance-free plant walls came from Little Diversified Architectural Consulting, an international architecture and design firm, as well as a talented team of millworkers at Onsite Woodwork Corporation. The four moss art walls had to be able to uniquely stand on their own and at the same time create a cohesive look across the Bank of America floor. We are obsessed with how these dimensional walls turned out.

Two smiling business owners pose with one of four Moss Art installations at Bank of America Corporate Center.

#thesavageway owners pose in front of Moss Art Walls at Bank of America Corporate Center in Uptown, Charlotte.

reindeer moss installation on metal and wood

It’s all in the details – multi-colored reindeer moss with different dimensions.

Modern design of an office a space in Charlotte, NC

New redesign of the BofA Corporate Center 55th Floor in Charlotte, NC.

Moss Art wall by #thesavageway

Meet the Greenway Moss Art Wall in the BofA 55th Floor office space.

The Plaza Moss Art Wall created by #thesavageway for Bank of America Corporate Center.

This Moss Art is called “The Park” and it requires no-maintenance.

The fourth Moss Art Wall for BofA is called Courtyard.

The use of biophilic design in the office setting not only is aesthetically pleasing, but it brings a calm element to workers. Biophilic Design is a concept used within the building industry to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions. Our Moss Art is the perfect way to bring this concept to life. The beauty of our work is that it brings that natural element inside without all of the hassle. Our moss requires no water source, no sunlight and no expensive ongoing maintenance. Just hang it and enjoy!

These four Moss Art Walls, named The Plaza, Greenway, Park and Courtyard, had some varying levels of moss to showcase dimension in the design. Our green plant walls were part of a larger renovation for the Bank of America Corporate Executive Suite. This work can be found in Charlotte, NC.