by thesavageway | Mar 5, 2026 | clean graffiti
Quick Summary:
- Companies across the country are using Clean Graffiti for healthcare initiative awareness.
- Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities.
- Details about campaigns with Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline
Companies across the country are using Clean Graffiti for healthcare initiative awareness. Also known as “Reverse Graffiti,” Clean Graffiti brings brand awareness to important health messages. Companies/Organizations such as Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline all used Clean Graffiti as a part of their marketing mix. These companies wanted to reach their target market in a completely new way.
Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities. Clean Graffiti is the perfect addition to a traditional media buy because we are able to directly target the customer with an untapped resource – the sidewalk. And best of all, it’s just water – no paint, no chemicals, just water.
WHO USES CLEAN GRAFFITI IN HEALTHCARE:
- Community Health & Outreach
- Behavioral Health / Psychology
- Communications & Community Engagement
- Violence Prevention & Safety Initiatives
- Breast Health Centers
- Primary Care & Preventative Medicine
- Obstetrics & Gynecology
- Public Health Initiatives
HOW IT WORKS:
The Savage Way team makes a contrast on the sidewalk by using high pressure water on top of a stencil. We leave behind a clean message on a dirty sidewalk using just water. Seriously it’s just water – no paint, no acid, no bleach, no epoxy…. just making a contrast in dirt. Does not damage sidewalks or infrastructure and naturally fades over time
EXAMPLES OF USE:
Atrium Health: The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg County, and instantly wanted to be a part of the activism.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Novant Health: This initiative was created as part of Novant Health’s Breast Cancer and Mammogram Awareness Marketing Campaign. We worked directly with the internal marketing team to create over 200 sidewalk messages in tandem with their external efforts. Clean Graffiti was utilized to specifically target high-foot traffic areas in multiple cities where there is a Novant Health location. We placed these sidewalk ads in the North Carolina locations of Uptown Charlotte and surrounding neighborhoods, Ballantyne, Huntersville, University, Winston-Salem, Kernersville, Thomasville, Salisbury. We also hit the Virginia locations of Manassas and Culpepper. We focused on high visibility areas like pedestrian intersections, park entrances and near walking paths to restaurants. This eco-friendly medium was a great way to build awareness for Mammograms and breast health in the targeted areas.
OrthoCarolina: Over the years we have created a variety of campaigns for OrthoCarolina, the largest private network of doctors around. From positive running messages to free workouts, OrthoCarolina has always had community top of mind. However, our personal favorite campaign was the “Watch Your Step” initiative where we placed safety messages near broken or cracked sidewalks… all powered by OrthoCarolina.
MetroHealth and Cleveland, OH Hospitals: We worked with the staff at MetroHealth & University Hospitals in Cleveland, OH to create a campaign around the “Pop It To Block It” marketing campaign. It was a brilliant way to bring community awareness to the availability of Prep pills for HIV prevention.
Talkspace: Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
National Suicide Prevention 988 Hotline: We are honored to continue work with Mecklenburg County, North Carolina on this important Clean Graffiti campaign for the 988 Hotline for Suicide Prevention & Crisis Line. What a great way to remind people throughout the city that there is hope out there.
By simply calling or texting “988,” anyone can get help with social or family situations, depression, anxiety, thoughts of suicide, alcohol or drug use. You can also call if you just need someone to talk to. Mecklenburg County has resources available 24 hours a day, 7 days a week. It’s free, private, one-on-one help. We were able to sprinkle these health & community messages throughout the county. It is so important that everyone knows that this resource is available regardless or your location or economic status.
We love seeing Healthcare organizations embrace alternative marketing ideas. Clean Graffiti offers an awesome way to get their very important information dispersed to the public. We look forward to many more campaigns like these.
by thesavageway | Feb 24, 2026 | moss art
Quick Summary:
- New Moss Art for Address East End Apartments in Raleigh, NC
- Large Preserved Moss wall with logo welcomes residents in lobby / reception area
- The Savage Way Team turn-key installation available.
Apartment and Multi-Family Living Communities are some of our favorite locations to install Moss Art. Not only do we get to enhance the everyday living for residents, but we are able to positively impact every single visitor to the common areas. This latest preserved moss wall was created for Address East End Apartments in Raleigh, NC, a new luxury apartment facility.
We worked in collaboration with the client and the designers, Southpark Interiors, to create this geode pattern-inspired corner Moss Art installation. Using shades of green and a stark contrast of black moss helped to elevate the piece to match the upscale vibe of the complex. Then to have a white logo and a backlit option really helped to make the large scale piece stand out. Check out this behind the scenes video we made of this project.
The Savage Way Team travelled and installed this gorgeous new artwork for the Address East End crew. Our highly skilled team made the process turn-key for the client. We were able to handle all of the minor changes on-site and touchup the moss to ensure the piece looked flawless. Please note that we have a variety of installation options in our contracts. We are always available to install the end artwork turn-key, or we work hand-in-hand with the Millworker or General Contractor to make sure that instructions are clear for the onsite installer. Whatever is in the budget and desire of the client can be accommodated.
Moss Art is such a great way to elevate your interior design. Brining in plants without the maintenance is such a great option for multi-family living communities. We love when a vision comes to life like this project.
by thesavageway | Feb 20, 2026 | faux greenery
QUICK SUMMARY:
– Faux Greenery wall installed at Collet Capital in Midtown, Charlotte, NC.
– 61sqft of A-Class fire-rated and UV protected faux plants next to a sleek wood slat wall elevating the biophilic design
– Beyond faux green walls, The Savage Way can create faux planters, hanging plants from the ceiling, etc.
We have another Faux Greenery project to share. We worked with the folks at Collet & Associates and Warco Construction to bring you this gorgeous Faux Greenery wall at the Collet Capital location in Midtown, Charlotte, NC. This is 61 sqft of lush faux plants next to a wood slat wall in their common area. Since our typical preserved Moss Art was not the desired end aesthetic goal, we were able to offer this alternative solution to a full green wall moment.
We love the use of Faux Foliage panels to bring even more elements of biophilic design into the space. Our faux greenery product is made from plastic plants that are A-Class fire-rated and UV protected, that means you get all of the visual benefits of a ‘living plant wall’ without the need for natural light, a maintenance schedule or drainage. Read more on the product here or check out our web page with more details.
The use of greenery in any space brings such an element of grounding and joy to the people that work there. We love how the mixture of wood elements, greenery and calming blue paint cohesively work together to create a modern workspace that is enviable. The more that we work with these faux greenery materials, the more we appreciate how plants (even when they are artificial) can elevate and change the energy of a space.
This particular project is showcasing how our Faux Greenery walls can look next to sleek millwork panels…and it is beyond gorgeous. However, it is also fun to note that a square or rectangle shape is not the only moment we can create. More biophilic design elements can come to life in the form of planters, hanging plants from the ceiling, etc. We have a ton of both fire-rated and non-fire-rated options to suit your style (and budget). Please feel free to inquire for more information.
by thesavageway | Feb 16, 2026 | clean graffiti
Patagonia, Diet Coke, The Rolling Stones, Lululemon, Talkspace, Greenpeace, PETA Use Creative Advertising
KEY TAKEAWAYS:
– Clean Graffiti offers large companies a unique approach to outdoor advertising, by using the sidewalk to target their target market.
– The Savage Way has worked with the likes of Coca-Cola, Patagonia, The Rolling Stones, Lululemon, Talkspace, Greenpeace and PETA on Clean Graffiti campaigns across the country.
– This media buy helps elevate a company’s Corporate Social Responsibility. It also shows innovation and creativity to use dirt as an asset. We are excited to continue to work with brands that understand that there are different media options out there.
Clean Graffiti has been a wonderful addition to our client’s marketing mix. There are traditional out-of-home advertising options like static billboards and posters, bus stop ads, digital billboards, transit ads, street furniture and wildpostings that work to get a message across. But occasionally a client needs a unique approach to a campaign and that is where Clean Graffiti comes into play. By utilizing the sidewalk, Clean Graffiti allows an option to target clients in a non-traditional way – right where they are walking every single day.
Over the years, we have had the pleasure of working with a variety of major companies on different Clean Graffiti campaigns across the country. Below we will go over a few of the memorable projects for the brands that we all know so well.
Diet Coke: We completed a four-city Clean Graffiti tour on behalf of Diet Coke and Coca-Cola Consolidated, Inc. We were busy putting down our eco-friendly outdoor advertising medium in Baltimore, MD, Memphis, TN, Greensboro, NC and Charlotte, NC.
Patagonia: Patagonia is far beyond just an accomplished outdoor retailer. They are the kind of company that inspires us to our core. They care deeply about the environment and their impact on Mother Nature. As a certified B Corp since 2012, Patagonia cemented its commitment to environmental and socially responsible practices – and it’s found in everything they do.
In recent years, we were able to create Clean Graffiti campaigns in Charlotte, NC for the South End store ( twice), Baltimore, MD for the Fells Point store (twice), Atlanta, GA for the ATL Beltline store and Nashville, TN for the 601 Overton St location.
Lululemon: Lululemon is a global luxury apparel company that is also dedicated to supporting and manifesting lifestyles for men and women while also building a community with like minded individuals. Our partnership with Lululemon grew out of a desire for us to “pave the way” into a new year with a fresh, out of the box campaign. Enter Clean Graffiti. Lululemon wanted to reach out to the collective runners of Charlotte who run to feel grounded and leave a workout feeling inspired. Since Lululemon’s goal was to encourage runners to hit the sidewalks throughout the winter months, our partnership naturally turned to connecting the dots within the Charlotte community. We were able to link Lululemon with local run clubs and some of the awesome runners this city has to offer.
Greenpeace: Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace. Our Clean Graffiti initiative was one piece of the #IStand4Solar story. We were able to create a template that embodied the solar message, art and one that sparked engagement. Our interactive piece encouraged pedestrians to put their feet in the art and take a picture.
The Rolling Stones: This campaign was such a beautiful use of our eco-friendly medium. Since the Rolling Stones are so iconic and everyone associates the “mouth” with this band, the stencil could be kept clean and simple. No words, no call to action – just a teaser that also acts as brand awareness. And to utilize the sidewalks where potential concert-goers are walking everyday is the perfect new way to reach their audience.
Talkspace: Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
PETA: We did a Clean Graffiti campaign for the animal rights organization, PETA (People for the Ethical Rights of Animals), in Austin, TX surrounding the use of forced monkey labor with certain Whole Foods Thai Coconut Milk products. We placed spots around Whole Foods and their corporate headquarters in order for PETA to bring awareness to this injustice. This truly grass roots effort was a great way for this activist organization to bring awareness to an important animal cause.
In Summary
It’s amazing to witness these huge corporations embrace an alternative advertising avenue such as Clean Graffiti. Seeing Big Business use some of their marketing dollars in a green and sustainable way is something we are definitely here for!
Not only does this media buy help elevate the company’s Corporate Social Responsibility, it also shows innovation and creativity to use dirt as an asset. We are excited to continue to work with brands that understand that there are different media options out there. Our Clean Graffiti lets you directly target where your audience is walking every single day – the sidewalk. It is a subtle, unexpected message that can bring a smile to your customers face.
by thesavageway | Feb 12, 2026 | faux greenery
Biophilic Design Incorporated into Exterior Design
Recently, we had the opportunity to bring a moment of calm to Truist’s outdoor atrium space. We created an outdoor Faux Greenery wall using an A-Class fire-rated and UV protected product. That means Truist gets all of the aesthetic benefits of a ‘living plant wall’ without the need for natural light, a maintenance schedule or drainage.
For Truist Bank, headquartered in Charlotte, NC, we’ve had the pleasure of creating several moments of biophilic design for the interior corporate offices. Check out the 40′ preserved Moss Art wall we created for them. If you are not familiar, Biophilic Design blends someone’s innate attraction to nature and living things into architecture and interior design. Many modern workspaces seek to integrate biophilic design strategies and the nature-forward approach into their design plans for a variety of reasons; improving employees’ quality of life, meeting sustainability goals and increasing productivity and creativity.
This outdoor wall was a great solution to bringing some of that biophilia to the atrium of the building when Moss Art was not an option. Moss Art is an indoor only product (as it can’t withstand the changing elements). However, this Faux Greenery was the perfect way to incorporate everything we love about preserved plant walls while being outside. It creates a moment for both employees and passersby. In a chaotic world, any moment to pause and take in a sense of calm is well worth it in our opinion.
Before Photos of Truist Outdoor Faux Greenery Wall in Uptown Charlotte, NC
The project covered 110 sqft of space and looks lovely in the background of the Uptown Charlotte landscape. The use of additional purple foliage helps to bring together the branding elements of Truist. It is a subtle nod to their brand but an important one for brand recognition.
We are loving the addition of outdoor Faux Greenery as a product offering at The Savage Way. If you are looking for a lush, green product with longevity that withstand the elements, reach out!
