by thesavageway | Jun 3, 2026 | moss art
Now this is a Moss moment! We recently installed this gorgeous inset Moss Art piece at NOVEL River District by Crescent Communities. This is a new luxury apartment community located near the Catawba River in Charlotte, NC (and it’s an awesome space). From design to installation, The Savage Way team handled every aspect of this piece. There is something about an inset Moss Art installation that feels extra special.
We worked hand in hand with our clients BB+M Architecture and PMC Commercial Interiors, Inc in creating the perfect Moss Art installation for this nook in the lobby. We created a free-flowing green moss wall to complement the nature vibes of this luxury apartment community. Our team expertly installed this massive wall feature – and we are so proud! Between the preserved moss, the wood elements and the whimsical animal wallpaper and artwork, @novelriverdistrict nails the biophilic design.
Biophilic Design blends someone’s innate attraction to nature and living things into architecture and interior design. Many modern workspaces seek to integrate biophilic design strategies and the nature-forward approach into their design plans for a variety of reasons; improving employees’ quality of life, meeting sustainability goals and increasing productivity and creativity.
The theme of Novel River District is “Experience Life Wildly Tamed.” What a fitting description of this nature-in-mind space. We love seeing real preserved moss being used in interior design. Being able to take a mood board and custom design something to perfectly complement the vibe of a space is the stuff of our dreams. If you want to check out the space and see the moss in person, you can visit NOVEL River District located at 6006 Interwine Street.
by thesavageway | May 20, 2026 | clean graffiti, Uncategorized
It’s Mental Health Awareness Month and we are honored to be a part of the RHA Health Services “Get My Me Back’ campaign. We used the power of non-traditional marketing, aka Clean Graffiti, to bring attention to something that so many people need – mental health services.
“Get My Me Back” recognizes what makes each person unique and empowers them to rediscover the parts of their lives that matter most to them. Many people who are struggling deeply feel the loss of simple, everyday parts of life — things like their jobs, hobbies, events, or spending time with their loved ones. The campaign reminds people that it’s possible to reconnect with who they are, that treatment options are available and accessible, and that they can get back to a life that feels like theirs. (source: RHA website)
We created a multi-city Clean Graffiti campaign to spread awareness for the behavioral health services that RHA offers. We went to Asheville, NC, Hendersonville, NC and Lenoir, NC with our eco-friendly advertising. The campaign went down along popular walking paths in these cities and where people typically congregate. With 35 spots spread across these three cities, the reach was definitely meaningful.
We had the pleasure of working with Miller Integrated Marketing on behalf of RHA Health Services. Working with an agency always makes the campaign process so seamless. We are able to work together to bring the client’s vision to life. The creative for the Clean Graffiti campaign is simple yet incredibly impactful and right on brand with the other marketing materials. The message of “Get My Me Back” stands alone as a message for the masses with a simple URL to learn more information.
Mental health awareness should be happening well beyond this one month of May. That’s why organizations like RHA Health Services are so important. The support and guidance that they offer is top tier. And we love how the simple reminder to “Get My Me Back” speaks volumes. When you’re facing mental health or substance use issues, more than just the big things slip away — you lose the everyday moments that make you feel like you. We love what RHA is doing for the community. Don’t be afraid to seek help.
In North Carolina, RHA is a statewide provider offering behavioral health services to adults & children.
Services vary by location. Please call 800.848.0180 or visit our locations page to find contact information for a specific location.
by thesavageway | May 7, 2026 | clean graffiti
KEY POINTS
– The annual AIDS Walk is happening in Charlotte, NC on May 30, 2026
– RAIN Carolina is celebrating 30 years of impact
– Clean Graffiti was used as a non-traditional advertising method to help spread the word
RAIN Carolina is hosting the annual AIDS WALK Charlotte on Saturday, May 30. The Savage Way had the honor of creating a Clean Graffiti campaign for them. It is beyond impressive to have an organization that spans three decades, and to have the impact that they’ve created is just icing on the cake.
For 30 years, RAIN Carolina has consistently been the Carolinas’ largest HIV fundraising walk, raising an impressive $3.7 million to date. The family-oriented event is approximately a one-mile walk that can be completed in around 30 minutes, making it accessible to participants of all ages. Anyone who wishes to participate and show their compassion for neighbors who face challenges in accessing resources and health services, particularly those affected by HIV stigma are welcome.
Our Clean Graffiti campaign went down around popular areas in Charlotte, NC. We found high-foot traffic areas in a variety of neighborhoods around the city, with a focus on Uptown, South End, West Side, NoDa and Plaza Midwood. This eco-friendly medium was a great way to build awareness for the upcoming community event.
Clean Graffiti is a great option as a non-traditional advertising outlet. We are able to speak to your audience right where they are walking – the sidewalk. Seeing a pressure washed message on the sidewalk is a definite attention grabber. We love being able to support organizations like RAIN.
To get involved, simply visit aidswalkclt.org and click “REGISTER NOW” to sign up. Once registered, you can customize your personal page and start reaching out to friends and family to join the walk or support you with donations. There are a wealth of resources available, including social media and fundraising kits, to assist you in recruiting others and boosting your fundraising efforts.
We love their mission of standing together as a community and making a difference in the lives of those affected by HIV. Join RAIN Carolina & AIDS WALK Charlotte and be part of the positive change we wish to see in our city.
by thesavageway | Apr 16, 2026 | moss art
We had the honor of creating a Bad Bunny portrait for our friends at Salud Cerveceria located in the NoDa neighborhood of Charlotte, NC.
Creating custom Moss Art is definitely our specialty. We have clients in both the commercial and residential space that have a unique vision for a project and we are able to bring it to life. Our incredible team of Moss Artists are so capable of creating something out of nothing. Watching the process of having the idea for a Bad Bunny Portrait to seeing it hang on the wall is truly a magical thing to witness.
We brought this idea to the crew at Salud and collaboratively, we landed on this moss color-block approach to a Pop Art piece. We’ve done this style a few times over the years, for example our portrait of Usher, as well as Frida / Biggie / Dolly / Prince. The end result always blows us away.
Bad Bunny is certainly a powerhouse and he truly had a beautiful display of talents during the Super Bowl Halftime Show this past February. We love that we were able to get this piece completed in time for Salud’s “Benito Bowl” Super Bowl watch party. The room was PACKED and everyone enjoyed the artwork. And now, our Bad Bunny portrait officially hangs on the walls of Salud. It’s a reminder of Puerto Rican heritage, progressive beliefs and the desire for love to rise above all. Check out his NPR Tiny Desk Performance to add a little joy to your day.
We adore Benito / Bad Bunny and all he stands for. He represent everything we love about artists; the art of persistence, using your voice for good, creating magic straight from your soul, and doing it your way. Honored we can use our medium to honor such an icon.
Next time you’re at Salud for a Saturday Noche Latina, snag a picture and send it to us on Instagram!
by thesavageway | Mar 5, 2026 | clean graffiti
Quick Summary:
- Companies across the country are using Clean Graffiti for healthcare initiative awareness.
- Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities.
- Details about campaigns with Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline
Companies across the country are using Clean Graffiti for healthcare initiative awareness. Also known as “Reverse Graffiti,” Clean Graffiti brings brand awareness to important health messages. Companies/Organizations such as Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline all used Clean Graffiti as a part of their marketing mix. These companies wanted to reach their target market in a completely new way.
Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities. Clean Graffiti is the perfect addition to a traditional media buy because we are able to directly target the customer with an untapped resource – the sidewalk. And best of all, it’s just water – no paint, no chemicals, just water.
WHO USES CLEAN GRAFFITI IN HEALTHCARE:
- Community Health & Outreach
- Behavioral Health / Psychology
- Communications & Community Engagement
- Violence Prevention & Safety Initiatives
- Breast Health Centers
- Primary Care & Preventative Medicine
- Obstetrics & Gynecology
- Public Health Initiatives
HOW IT WORKS:
The Savage Way team makes a contrast on the sidewalk by using high pressure water on top of a stencil. We leave behind a clean message on a dirty sidewalk using just water. Seriously it’s just water – no paint, no acid, no bleach, no epoxy…. just making a contrast in dirt. Does not damage sidewalks or infrastructure and naturally fades over time
EXAMPLES OF USE:
Atrium Health: The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg County, and instantly wanted to be a part of the activism.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Novant Health: This initiative was created as part of Novant Health’s Breast Cancer and Mammogram Awareness Marketing Campaign. We worked directly with the internal marketing team to create over 200 sidewalk messages in tandem with their external efforts. Clean Graffiti was utilized to specifically target high-foot traffic areas in multiple cities where there is a Novant Health location. We placed these sidewalk ads in the North Carolina locations of Uptown Charlotte and surrounding neighborhoods, Ballantyne, Huntersville, University, Winston-Salem, Kernersville, Thomasville, Salisbury. We also hit the Virginia locations of Manassas and Culpepper. We focused on high visibility areas like pedestrian intersections, park entrances and near walking paths to restaurants. This eco-friendly medium was a great way to build awareness for Mammograms and breast health in the targeted areas.
OrthoCarolina: Over the years we have created a variety of campaigns for OrthoCarolina, the largest private network of doctors around. From positive running messages to free workouts, OrthoCarolina has always had community top of mind. However, our personal favorite campaign was the “Watch Your Step” initiative where we placed safety messages near broken or cracked sidewalks… all powered by OrthoCarolina.
MetroHealth and Cleveland, OH Hospitals: We worked with the staff at MetroHealth & University Hospitals in Cleveland, OH to create a campaign around the “Pop It To Block It” marketing campaign. It was a brilliant way to bring community awareness to the availability of Prep pills for HIV prevention.
Talkspace: Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
National Suicide Prevention 988 Hotline: We are honored to continue work with Mecklenburg County, North Carolina on this important Clean Graffiti campaign for the 988 Hotline for Suicide Prevention & Crisis Line. What a great way to remind people throughout the city that there is hope out there.
By simply calling or texting “988,” anyone can get help with social or family situations, depression, anxiety, thoughts of suicide, alcohol or drug use. You can also call if you just need someone to talk to. Mecklenburg County has resources available 24 hours a day, 7 days a week. It’s free, private, one-on-one help. We were able to sprinkle these health & community messages throughout the county. It is so important that everyone knows that this resource is available regardless or your location or economic status.
We love seeing Healthcare organizations embrace alternative marketing ideas. Clean Graffiti offers an awesome way to get their very important information dispersed to the public. We look forward to many more campaigns like these.
