Creative Advertising for Charlotte Marathon

Creative Advertising for Charlotte Marathon

We were honored to create a Clean Graffiti campaign for the recent Charlotte Marathon in Charlotte, NC. Using our specialized stencils, high-pressure water and dirty sidewalks, we created motivational moments for runners. Also, we gave sponsors a new opportunity for visibility.

The Novant Health Charlotte Marathon, Half Marathon and 5K is a huge running event in the Southeast. Taking place throughout Uptown Charlotte and our beautiful surrounding neighborhoods, runners take to the streets on a massive physical feat. When you are running 26.2 miles, a little motivation is helpful.

In the months leading up to race day we put down “You can do this”and “Find your happy pace” motivational Clean Graffiti messages all around the Queen City. It was so awesome to hear from runners that they would come across one of the reverse graffiti images and simply smile and keep going. This eco-friendly form of outdoor advertising is a great way for sponsors, like Novant Health, to get their name out in a new and different way.

Clean Graffiti was the perfect, unexpected way to advertise for the marathon. Runners take to the sidewalks every single day to train. What better way to reach these customers than to be a motivation for them?! A marathon is a milestone race in a person’s life. It’s pretty cool that the race organizers believe so strongly in positive, motivational messages like Clean Graffiti.

Thanks to our friends at Well-Run Media for bringing us into this project. It’s wonderful to have partners who love and respect our offerings. The Well-Run Media crew is always open to fun campaign ideas for their clients.

If you are interested in running the 2024 Charlotte Marathon, you can find all the registration information here.

Clean Graffiti is Creative Marketing for Multi-Family Living

Clean Graffiti is Creative Marketing for Multi-Family Living

Our eco-friendly outdoor advertising alternative, Clean Graffiti, is such a wonderful solution for creative marketing for Multi-Family Living and other apartment complexes to spread the word about apartment availability. In a world that is flush with social media ads, billboards, magazine ads and more, our unexpected sidewalk ads bring an entirely new level of creative marketing ideas for apartment living.

Clean Graffiti, also known as reverse graffiti, is created using a specialized stencil, a pressure washer and dirty concrete. We are literally creating something out of mother nature’s waste. It’s a creative & green option for marketing departments and multi-family developers to utilize. We (The Savage Way) can tap into an untapped resource and get a message out in an unexpected way.

We’ve had the pleasure of creating campaigns for several developers, property management companies and multi-family living communities all over the country in the past decade. Below we show several examples of how these companies were able to use our eco-friendly advertising with their fun branded messaging.

CLEAN GRAFFITI CLIENTS IN THE MULTI-FAMILY LIVING CATEGORY:

GREYSTAR
Atlantic Grand Oaks Charleston
400H Apartments (Raleigh)

WOOD PARTNERS
Abberly NoDa Vista (formerly Alta Warp & Weft Charlotte)

NOVEL by Crescent Communities:
Novel West Midtown (Atlanta)
30Six NoDA (formerly Novel NoDa)

NORTHWOOD RAVIN:
Village at Commonwealth (Charlotte)
Providence Row (Charlotte)
Residence at Capitol View (Nashville)
Cortland Communities (Phoenix)
Scott Crossing (Decatur, GA)
Galleries at Park Lane (Dallas)
Van Alen (Durham)
Carolina Square (Chapel Hill)

GRAYCO
Arlo Apartments

If you are looking for new ways of creative marketing for Multi-Family Living or are part of the marketing departments tasked with outreach, you know how difficult it is at times to continue to come up with unique selling tactics. Consider Clean Graffiti for your next out-of-the-box marketing idea. We can help from design to execution and can’t wait to talk with you.

Moss Art Shop Has Perfect Decor for Your Home

Moss Art Shop Has Perfect Decor for Your Home

While The Savage Way is primarily focused on our service lines of Clean Graffiti and Moss Art, we also decided a while ago to have some creative fun and open a Moss Art Shop. We wanted to find a way to get some of the creative ideas out of our head and also offer some of our art and merchandise at a more affordable rate for residential clients and new art collectors.

A big part of what we enjoy is getting to infuse our philosophies into everything that we make. We created a few collections that achieve just that!

SEEK THE GOOD COLLECTION

If you’ve been around for a while, you know that “Seek the Good” has been a motto for a longtime. It reminds us that sure, it is always great to stay positive, but for us, it’s a constant reminder that we GET to do this. No matter what is going on with out business… putting out fires, growing pains, decision fatigue, navigating employees, beautiful new projects, etc… We remind ourselves to stop and laugh. WE GET TO DO THIS LIFE.

We work hard and have created something out of nothing. That is no small feat. Building a company is hard, but we are so grateful for the #SeekTheGood mentality.

Items in the Collection:
– Evil Eye Moss Art
– Gen Z Blobs
– Geometric Moss Art
– Pink Seek the Good Hoodie

RICH (Realizing I Create Happiness) COLLECTION

RICH stands for Realizing I Create Happiness. We decided years ago when The Savage Way began, that we would do things our way. We choose to be happy. We choose how we react to situations around us. We decide. And we decided that we are insanely RICH! This sweatshirt is infused with abundant energy and we can’t wait for you to rock it all over town.

Items in the Collection:
– $ Moss Art
– Geode Moss Art Circle (variety of sizes)
– Geode Frame
– Hamsa
– Black RICH Crewneck Sweatshirt

SMALLS COLLECTION (Everything Under $250)

The Savage Way is pumped to offer our Smalls Collection of Moss Art. All items are under $250 and perfect for the new collector, gift giver or art lover. It’s a great way to get a piece of The Savage Way before committing to a custom work of art.

Items in the Collection:
– CLT
– $ Moss Art
– Mood Moss Bowls (variety of sizes)
– UNC Charlotte Logo 
– Homer Simpson in the bushes
– Hamsa
– Evil Eye Moss Art

POP ART COLLECTION

Pop Art meets nature with the Pop Art collection of Moss Art. From celebrity faces to the latest memes, check out our take on pop culture.

Items in the Collection:
– Prince (collab with Jen Hill)
– Frida (collab with Jen Hill)
– Biggie (collab with Jen Hill)
– Dolly (collab with Jen Hill)
– Homer Simpson in the bushes
– Fuck Yeah

So just know that when you buy something from our Moss Art Shop online, you are getting a piece of art or merchandise that is full of love and good energy. We are so proud of every item in here and can’t wait for you all to hang these beauties in your homes. The shop is something that is going to ebb and flow with time. We just dropped these collections in December so everything feels fresh and exciting. But just like life, we are going to stay flexible with the next items and only put energy into things that excite us.