Okay Carolina Panthers fans… it’s time to do your dance! We are honored to partner with our friends at OrthoCarolina & the Carolina Panthers for a Touchdown Dance Contest. We have put six Clean Graffiti Dance Zones in Uptown Charlotte in hopes that you will see a spot, do a little dance, have some fun and be entered to win 4 home game tickets!
A little about Clean Graffiti – it’s advertising made with water. That’s right, Clean Graffiti is made by pressure washing a stencil onto the sidewalk. We use a specialized stencil to create the artwork and our team then maps out the advertising campaign to capture the most benefit for the client. From company logos to community safety messages to fun social contests, Clean Graffiti is a great way to target your audience in an unexpected and environmentally friendly way!
It’s easy to enter. Follow these steps:
1. Find a Touchdown Dance Zone made with Clean Graffiti (aka reverse graffiti) in various locations on the sidewalks near Bank of America Stadium.
2. Do your favorite touchdown dance on camera and post it to Twitter, Instagram or Facebook.
3. Use the hashtag #TDContest and tag @OrthoCarolina in your post.
4. Post before the contest ends on Sept 19, 2021 to be entered to win four tickets to a home Panthers game this season. Winners will be notified via the channel they posted on by Sept. 24.
Here’s where you can find all of the Clean Graffiti locations for the #TDContest.
Read the official rules & regulations here.
We love working with the team at OrthoCarolina. Yes, they are incredibly talented surgeons and leaders in Orthopedic Medicine, but we also know them as true partners. Whether we are pitching them a far-out idea or they bring us into the conversation because they know we are “out-of-the-box,” the OC team is always ready to push the line, ready to elevate their marketing voice and show other companies how to create brand recognition and loyalty. We value their trust in us, their community leadership efforts and overall ability to have fun with their marketing campaigns. Like this Touchdown Dance Contest with an NFL team – fun, different and eco-friendly!
Now go find a spot and do your best #TDContest dance!!
Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
Our eco-friendly outdoor advertising medium is perfect to target audiences in an unexpected way. We brought this eco-friendly medium to Austin & Los Angeles in some prime walking areas – think Melrose Ave & Congress Ave. We tend to see best results when Clean Graffiti, or reverse graffiti, is used in tandem with other advertising initiatives like billboards, flyers, social media ads, etc. Consumers are inundated with advertisements in today’s world and seeing your brand from multiple – and innovative – directions is key.
Here are some more Clean Graffiti ad placements for Talkspace in LA & Austin!
We are proud to work with such forward-thinking companies that have the health and wellness of the community as their core focus.
Our latest reverse graffiti campaign for iHeartMedia in collaboration with Greenworks went down around the South End neighborhood of Charlotte, NC. The goal is to help spread the word about Earth Day – April 22, 2020.
Since most people are walking their neighborhoods right now due to shelter-in-place orders across the county, it was a good time to put down a nice reminder on the sidewalk. Keep your eye out for the “Make the world a better place” Clean Graffiti and you could win $500 to Lowe’s Home Improvement.
This eco-friendly Clean Graffiti message was created using only water and a stencil.
Find this image, post to your Instagram and be entered to win a $500 Lowes Gift Card. Powered by 106.5 The End & Greenworks
Clean Graffiti by #thesavageway in Charlotte, NC.
Celebrate the 50th Anniversary of Earth Day with a $500 Lowe’s gift card from Greenworks Tools!
Starting April 1st, while you are out getting exercise or walking your dog, look for the “Make the world a better place” Clean Graffiti on the sidewalks around South End in Charlotte in honor of Earth Day, April 22nd. Post one of the sidewalk photos to your Instagram with #greenworks and #sweepstakesentry for a chance to win a $500 Lowe’s gift card!
Good luck and happy Earth Day from @GreenworksTools
We had the pleasure of creating four Moss Art Walls for Bank of America Corporate Center in Uptown Charlotte. Each wall incorporated three shades of preserved reindeer moss, creating a unique green element in this corporate office setting.
The collaboration for these maintenance-free plant walls came from Little Diversified Architectural Consulting, an international architecture and design firm, as well as a talented team of millworkers at Onsite Woodwork Corporation. The four moss art walls had to be able to uniquely stand on their own and at the same time create a cohesive look across the Bank of America floor. We are obsessed with how these dimensional walls turned out.
#thesavageway owners pose in front of Moss Art Walls at Bank of America Corporate Center in Uptown, Charlotte.
It’s all in the details – multi-colored reindeer moss with different dimensions.
New redesign of the BofA Corporate Center 55th Floor in Charlotte, NC.
Meet the Greenway Moss Art Wall in the BofA 55th Floor office space.
The Plaza Moss Art Wall created by #thesavageway for Bank of America Corporate Center.
This Moss Art is called “The Park” and it requires no-maintenance.
The fourth Moss Art Wall for BofA is called Courtyard.
The use of biophilic design in the office setting not only is aesthetically pleasing, but it brings a calm element to workers. Biophilic Design is a concept used within the building industry to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions. Our Moss Art is the perfect way to bring this concept to life. The beauty of our work is that it brings that natural element inside without all of the hassle. Our moss requires no water source, no sunlight and no expensive ongoing maintenance. Just hang it and enjoy!
These four Moss Art Walls, named The Plaza, Greenway, Park and Courtyard, had some varying levels of moss to showcase dimension in the design. Our green plant walls were part of a larger renovation for the Bank of America Corporate Executive Suite. This work can be found in Charlotte, NC.
Who is one of the biggest rock bands of all time? The Rolling Stones definitely make the top of the list, and we just had the opportunity to do Clean Graffiti for them in Charlotte, NC. (Yeah.. the freaking Rolling Stones!)
We were contacted by the team at the Carolina Panthers to pull off a quick reverse graffiti campaign to help promote the announcement of a huge concert at Bank of America stadium. The goal, along with their other marketing tactics, was to tease the fact that the Rolling Stones were going back on tour. In several places around the city, including Clean Graffiti on the sidewalk, the famous Stones “mouth” appeared with phrases that hinted at a concert announcement. These “tease and reveals” also happened across the country where Mick Jagger and the Stones will soon play to sold out arenas.
This Clean Graffiti message was simple, on brand, and the PERFECT teaser to get the masses curious about what the Rolling Stones might be up to. We put our pressure washed images across popular walking areas including Uptown, South End, NoDa and Plaza Midwood. It has been fun to see passersby post the images to their Instagram stories and get excited for the concert.
The Rolling Stones use Clean Graffiti to promote their 2020 Concert Tour in Charlotte, NC.
The Rolling-Freaking-Stones use reverse graffiti!!
Walkers in Charlotte see a Clean Graffiti spot and post it to their Instagram Story. (via @summerjadyn)
Via Charlotte Agenda Instagram: The jumbo screen at the Bank of America Stadium showcases the Rolling Stones teaser campaign.
Via Charlotte Agenda’s Instagram: The Rolling Stones use the digital billboard at the EpiCentre to tease a 2020 Concert Tour date.
This was such a beautiful use of our eco-friendly medium. Since the Rolling Stones are so iconic and everyone associates the “mouth” with this band, the stencil could be kept clean and simple. No words, no call to action – just a teaser that also acts as brand awareness. And to utilize the sidewalks where potential concert-goers are walking everyday is the perfect new way to reach their audience.
The concert is scheduled for July 1, 2020 at Bank of America Stadium. Tickets will go on sale at 10am on Friday, Feb. 14. More information can be found at rollingstones.com.
At #thesavageway, we are proud to work with ALL of our clients. They see the value in doing something different and are not afraid to push the line when it comes to their marketing. However, this campaign in particular is pretty high up on the list of favorite campaigns. The Rolling Stones, one of the biggest rock bands to ever grace this earth, used Clean Graffiti to promote their concert. (mind blown!). It is a great reminder to us that anything is possible and to keep reaching for the moon when it comes to our business.
Serious job love right here. #thesavageway