Proof Alliance NC Uses Clean Graffiti for Public Health Message

Proof Alliance NC Uses Clean Graffiti for Public Health Message

Community health messages are such a great use of Clean Graffiti and that is exactly what Proof Alliance NC has done for over a year now. This amazing organization is using unexpected placement (aka the sidewalk) to help spread an extremely important message about not drinking alcohol during pregnancy.

More About Proof Alliance NC
Proof Alliance NC is the North Carolina arm of the national nonprofit organization, Proof Alliance. They are the national leader in promoting the benefits of alcohol-free pregnancy and supporting those impacted by Fetal Alcohol Spectrum Disorders (FASD). Proof Alliance NC strives to prevent alcohol-exposed pregnancies by providing training, education and resources to professionals who serve individuals of reproductive age, deliver prevention messaging and resources to individuals who can become pregnant. Their work also provides resources for professionals who provide supports to families and individuals impacted by FASD.

The Clean Graffiti Campaign
The Savage Way has had the honor of working with Proof Alliance NC on multiple Clean Graffiti campaigns across the state. We placed a message that says, “Alcohol & Pregnancy Don’t Mix. We Have The Proof,” in both big cities like Charlotte, Raleigh and Winston-Salem, to smaller towns and beach cities where outdoor advertising is typically not really an option. Our eco-friendly sidewalk messages are such a great alternative to capture the attention of people walking to a bar / restaurant, waiting at a bus stop or walking to the park.

We love when we have a chance to use our medium for public health and community messages. Too often we are bombarded by billboards, radio ads, social media ads, tv, etc. and we totally miss the message. The beauty of Clean Graffiti (aka reverse graffiti) is that the sidewalk is not a place you typically see a message. It’s created used only high pressure water so it is an eco-friendly outdoor messaging tactic. Proof Alliance has been an exceptional client when it comes to trusting the medium and the impact that it can have on a targeted audience. We look forward to a continued partnership with the Proof Alliance NC team.
Moss Art Design for Terraces at Park Place

Moss Art Design for Terraces at Park Place

Terraces at Park Place showcases beautiful, organic Moss Art in their newly redesigned space. And in our opinion, this is how you elevate a corporate lobby!

The Savage Way was brought in to design a Moss Art installation that would cover the expansive, white lobby. We worked with the team at Collett Capital, owners of the property, to bring biophilic design into the space. We landed on these wavy, flowing lines in various shades of green to bring life to the space. Using preserved reindeer moss, we were able to create a calming, welcoming vibe from the moment you walk in the door.

Terraces at Park Place is a plaza owned and operated by Collett Capital. Collett Capital is a real estate private equity firm with over $700+ million in assets under management. The firm is focused on acquiring and developing well-located, income producing real estate assets with durable cash flows and upside potential. Learn more here. In this particular building, there is 73,000+ square feet of space with tenants like OrthoCarolina, Starbucks, Sabor Latin Street Grill, Sherwin Williams, Firehouse Subs, TLC Wings, Sprint, Pizza Hut, and more.

We love when companies decide to use green walls in their space. Biophilic design, or someone’s innate attraction to nature and living things, blends perfectly into architecture and interior design. Many modern workspaces seek to integrate biophilic design strategies into their design plans for a variety of reasons; improving employees’ quality of life, meeting sustainability goals and increasing productivity. Research has shown that humans prefer a natural environment over built, especially in a post-COVID world. By having Moss Art in a workspace, employers are promoting overall well-being.

We love the scale of this project with Collett Capital and are honored to be included in the design.

Sidewalk Games with Smart Start of Mecklenburg County

Sidewalk Games with Smart Start of Mecklenburg County

This summer, we placed a fun & interactive Clean Graffiti campaign across Charlotte, NC for Smart Start of Mecklenburg County. The intention was to create a children’s game for families to have access to at no-cost. We placed 20 pressure-washed pieces of art in 17 neighborhoods! The results have been so much fun and we love to see kids interacting with the sidewalk games.

Smart Start of Meklenburg County hired The Savage Way to pressure wash a kids game on the sidewalk near a park in Charlotte, NC. "Count the Bugs," "Danece Break," "JUMP," "Let's Play" are interactive and free for families.

The campaign is sprinkled throughout the city in high foot-traffic areas near parks and bus stops. Neighborhoods include Enderly Park, Wesley Heights, 1st Ward, 4th Ward, Madison Park, Dilworth, Sedgefield, Cherry, Elizabeth, Plaza Midwood, Commonwealth Park, Sheffield Park, Plaza-Shamrock, NoDa, Villa Heights, Belmont, and Double Oaks. This effort brings awareness to the amazing services that Smart Start of Mecklenburg County offers our age 0-5 preschool children. Here is a cute video posted to the @SmartStartMeck Instagram page showing the game in action.

Smart Start of Mecklenburg County has a mission to “mobilize resources, forge partnerships, and support families to improve early childhood health, education and development, and ensure children are prepared for kindergarten.” It’s an awesome organization who make it their business to help children thrive before five. They have four internal programs in addition to funding more than 20 other programs in the community that focus on early care and education, family support, health, and literacy. They will invest over $35 million in early childhood programs throughout the community this year. We love any opportunity to pour into young kids and giving them a positive, growth mindset and get them ready for school.

Clean Graffiti, aka reverse graffiti, is an eco-friendly advertising medium that utilizes the sidewalk to spread a message to the community. Whether you are a small business owner, a large corporation or community initiative, Clean Graffiti is a fantastic way to bring a talk-ability (and fun element) to your marketing / advertising message.

Geode Moss Frames for Global Support & Development

Geode Moss Frames for Global Support & Development

These beautiful Geode Moss Frames have found a home at the office of Global Support & Development (GSD). We love how this idea translated across 75 sqft of space in their new Charlotte, NC location.

We worked with GSD from idea inception to installation and the process was seamless. As you can see below, our installation team worked hard to hang these huge beauties in their break room area. Our Project Manager, Kimmy, is seen next to the frames for a size reference!

Three Geode Moss Frames created using green preserved reindeer moss in a geode crystal pattern. The art is made by The Savage Way for Global Support & Development.

Each Moss Art frame is created in a custom 5’ x 5’ painted wood frame with gorgeous preserved reindeer moss. We took the concept of a geode crystal and turned it into art. Not only are geode’s gorgeous and but we love to surround ourselves with their energy. They are symbols of creativity and the birthing of new ideas. It’s been said that keeping a geode in your workspace can facilitate inspiration and increase creative thinking. These three Geode Moss Frames are leaving a huge impact on this office space. We are so grateful to share our eco-friendly plant art with companies making an impact.

GSD is a humanitarian organization whose mission is to rapidly respond to disasters in collaboration with at-risk communities & support them to prepare for the future. In a nutshell – they are doing powerful community work. You can learn more about them on their website.

If you love the look of this art, we have smaller residential sized pieces available in our shop. Check out our Geode Moss Circles and Geode Frame.
.

Killingsworth Charlotte Has Creative Outdoor Advertising

Killingsworth Charlotte Has Creative Outdoor Advertising

Killingsworth Environmental, the pest control company, used Clean Graffiti to creatively capture the attention of pedestrians in Charlotte, NC. In two separate campaigns, we were able to get clever about pest issues in our city. With eye-catching creative and the use of vanity URLs (CLTRats.com and CLTBugs.com), Killingsworth captured the audience and quickly directed them to a website that lays out an action item.

Two Campaigns

“What’s the deal with all the rats?!” (We can’t help but hear this in the voice of Jerry Seinfeld). But seriously, Charlotte has seen an increase in the rat population. Killingsworth is working hard to fix that issue with their new eco-friendly rodent clean up system called SMART. When the client reached out, we knew that this would be such a natural fit with the Killingsworth brand.

CLTBugs.com was the second campaign and again we had an eye-catching, creative message with a short and memorable URL. The goal was to drive people to a website to sign up for pest control services. “THEY’RE HERE…” with a bunch of bugs “crawling” on the sidewalk definitely grabs a pedestrian’s attention.

Why it Works

Clean Graffiti is a great addition to an overall marketing plan. Killingsworth is an established company (founded in 1993). They have market familiarity and they advertise in other spaces. Using a guerilla marketing tactic is a fun extension of the usual advertising initiatives. With Clean Graffiti, our client can reach their audience in a totally new space, the sidewalk, and leave a lasting impression with a clever message. When you see “What’s the deal with all the rats?” it makes you pause, analyze the question and go to CLTRats.com to learn more. It’s intriguing, clever and eco-friendly to boot.

We love the originality of these stencils and really appreciate how the Killingsworth team was open to the out-of-the-box nature of our advertising medium. Honored to get this awesome message from our client:

“To speak to the effectiveness of the campaign, I happened to mention rats this Wednesday while at Rhino Market and one of the staff members stopped me to ask if I had seen the “rat problem website on the sidewalks”. We appreciate your extra effort in making this campaign a success, especially last minute. It’s made CLTRats.com one of our most popular landing pages. (It ended the year as our second most popular page behind the homepage). Most importantly, it’s helped us make Charlotte a healthier place for everyone. We continue to see results from this campaign and look forward to working together more this year.” – Tessa Shoe, Marketing Manager of Killingsworth.

To learn more about Killingsworth and their services, head to their website.