by thesavageway | Mar 17, 2022 | clean graffiti
On the topic of recent Clean Graffiti news, The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg county, and instantly wanted to be a part of the activism.
For the actual Clean Graffiti design, the Mecklenburg County team envisioned, created, and presented an image for us to bring to life. The chosen message was meaningful and impactful. The reverse graffiti message contains a hand with a heart crushing a gun with the words “Violence Free Zone,” written below it. The hand & heart combination represents two things that are necessary in order to end gun violence; a strong community and love.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Below are some of the actual spots we placed around the city:
Looking to learn more about this community safety campaign and why Novant, Atrium and the county partnered? Check out this exclusive article featured on MeckNC.gov.
by thesavageway | Mar 19, 2015 | clean graffiti
Clean Graffiti is an innovative tool that has the potential to capture an audience’s attention and spark a conversation. Here, at #thesavageway, we see incredible potential to use it for citywide messaging. Needless-to-say, we jumped at the chance to be involved with Mecklenburg County. Clean Graffiti was recently incorporated into the Mecklenburg County tobacco-free initiative in parks.
Clean Graffiti initiative for Tobacco-Free Mecklenburg. #thesavageway
Smoke-Free Parks
As of March 18, 2015, Mecklenburg County owned parks, greenways and park property are now tobacco-free. The tobacco-free designation includes e-cigarettes, smokeless tobacco, hookah pipes etc. as well as cigarettes. (There are a few exceptions, see website for full details).
Tobacco-Free initiative in Mecklenburg County Parks. #thesavageway
The Tobacco-Free Mecklenburg launch kicked-off at an event held at Marshall Park (800 E. Third Street) on Wednesday morning. Several City officials and County Commissioners were in attendance to celebrate this wellness initiative.
Kick-Off Event at Marshall Park for the Tobacco-Free Mecklenburg initiative. #thesavageway
Torrie & Paula of #thesavageway showcasing Clean Graffiti for the Mecklenburg County tobacco-free initiative!
DC Lucchesi of Well-Run Media helped to coordinate this event campaign and brought Clean Graffiti to the table.
“We wanted to do something creative, lasting, clean and a bit unexpected – particularly for the parks,” said Lucchesi. “Clean Graffiti just makes sense,and it’s a non-intrusive vehicle to carry a message that’s going to have a positive impact on the health of the community!”
Seven Clean Graffiti messages were placed in Marshall Park, encouraging park-goers to, “Enjoy your tobacco-free park!” An additional eight other Mecklenburg County parks saw Clean Graffiti too – with hopes of doing many more.
DC Lucchesi (far left) of Well-Run Media showing off the Clean Graffiti in Marshall Park. #thesavageway
From left to right: Melissa Curlin from Well-Run Media, Erin Smith of the Health Department, Dr. Marcus Plescia, Health Director, Torrie Savage & Paula Bartlett of #thesavageway.
Having some Clean Graffiti fun with Jim Garges, Director of Mecklenburg County Parks & Recreation (far left), Torrie Savage & Paula Bartlett (#thesavageway) and Melissa Curlin (Well0Run Media).
Here is a great flyer explaining the initiative further: TobaccoFreeParksFlyers2B
Click here for more information on Clean Graffiti and how your business can utilize this sustainable medium.
Follow the Tobacco-Free Mecklenburg journey on social media by following @TobaccoFreeMeck.
