by thesavageway | Jun 2, 2016 | clean graffiti
#thesavageway is once again working with the North Carolina Department of Transportation on a statewide pedestrian and bicycle safety campaign using Clean Graffiti. The Watch For Me NC campaign launched in 2012 and “aims to reduce pedestrian and bicycle injuries and deaths through a comprehensive, targeted approach of public education and police enforcement.” This is a continuation of our Clean Graffiti work in 2015 and again uses messages that are all about watching where you cross and watching for cars.
Clean Graffiti campaign by #thesavageway for the NCDOT in Corolla, NC.
Our first leg of the Clean Graffiti Tour included stops in Corolla, Dare County, New Bern & Wilmington, NC. We targeted intersections that had frequent pedestrian or bicycle accidents. The hope is that the Clean Graffiti will bring awareness to the Watch For Me NC message. Part of the reason that these cities were chosen was due to the fact that there are not many outdoor signage options available to spread a message. Clean Graffiti is a great alternative to grab the attention of a walker/runner before an accident happens. The clean message on a dirty sidewalk sparks interest and can slow people down to make them aware of their surroundings (i.e. speeding cars).
Watch Where You Cross Clean Graffiti in Wilmington, NC. #thesavageway
Check out WatchForMeNC.org for more info on this safety campaign. Clean Graffiti by #thesavageway.
Clean Graffiti pedestrian safety messages in New Bern, NC for the Watch For Me NC campaign. #thesavageway
This high accident intersection in Wilmington, NC got some Clean Graffiti safety messages from #thesavageway.
Of course, #thesavageway team cannot go anywhere without having a little fun. If you follow along with @thesavageway on social media, you saw some fun behind the scenes of our adventure (shoulder popping included). Make sure to follow us on the following:
Instagram | Facebook | Twitter | Snapchat: search @thesavageway
Projects like this one for the NCDOT are exactly how we love to use Clean Graffiti. It’s the perfect marriage of an established institution using innovation for a public safety awareness campaign.
Stay tuned here and on social media for the next stops of Clean Graffiti Tour 2016!
Torrie Savage & Paula Bartlett of #thesavageway on the Clean Graffiti Tour of 2016.
by thesavageway | Jul 21, 2015 | clean graffiti
There is nothing like an adventure. Last week, #thesavageway team hit the pavement in search of dirty sidewalks along the coast of North Carolina. Our sustainable messaging medium, Clean Graffiti, has been growing in the greater Charlotte market for three years now! (Check out some of our work.) We’ve also developed projects in Raleigh, NC, Concord, NC, Winston-Salem, NC, Huntersville, NC, Mooresville, NC and even New York City, NY. However, this particular job was the largest we’ve done from the back of an SUV (6 hours from home).
The Travelers:
Torrie Savage | Paula Bartlett | Alana Allen | Cailin McCoy
#thesavageway team on the Clean Graffiti Road trip. (L to R: Alana, Torrie, Paula, Cailin)
The Destinations:
Corolla, NC
Dare County, NC
Surf City, NC
The beautiful beaches of North Carolina. #thesavageway
We were hired by the marketing team of the North Carolina Department of Transportation to assist in spreading the message of their Watch For Me NC campaign. This initiative is all about bringing awareness to pedestrian and bicycle safety. Accidents happen everyday from drivers and walkers not paying attention to their surroundings. This statewide campaign is all about education and helping to prevent these accidents.
A screenshot from the WatchForMeNC.org website.
Clean Graffiti was incorporated into this initiative on a grass roots level in order to target the exact demographic being affected by these accidents; pedestrians. Utilizing data that identified the highest crash locations, we strategically placed warning messages along the popular beach towns of the Outer Banks, Kill Devil Hills, Duck and more!
Clean Graffiti for the NCDOT on the North Carolina Coast. #thesavageway
Clean Graffiti for the NCDOT on the North Carolina Coast in Dare County & Corolla, NC. #thesavageway
Watch for Cars! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
Over the course of a week, #thesavageway executed 34 Clean Graffiti locations touting the messages “Watch Where You Cross” and “Watch For Cars.” The response from the locals was awesome. Multiple people approached us, first out of curiosity, but after seeing what the messages were, they applauded the NCDOT for taking this much-needed approach in preventing accidents and deaths.
Watch for Cars! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
Watch Where You Cross! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
This campaign is a perfect example of how a city/company can maximize the medium of Clean Graffiti. Through strategic placement and the right message, people will take notice and heed the call to action. With a clever saying or artistic design, a passerby will be more likely to snap a picture and create some third party content for the company. The fact that the NC DOT uses Clean Graffiti for a safety campaign is such a forward-thinking step – Kudos to this governmental department!
And just like that, our first big Clean Graffiti road trip is in the books! Here’s to many, many more!
The Newbie:
You may be wondering who the two new travelers were on this road trip. Well, you know Alana and now, meet Cailin McCoy. Cailin is our Regional Sales Representative for Clean Graffiti. Her focus is growing the Clean Graffiti branch of our company throughout North Carolina and the Southeastern Coast. Stay tuned for a full introduction to this beautiful, feisty and hardworking gal!
Meet Cailin McCoy – #thesavageway Regional Sales Representative.
