It’s Mental Health Awareness Month and we are honored to be a part of the RHA Health Services “Get My Me Back’ campaign. We used the power of non-traditional marketing, aka Clean Graffiti, to bring attention to something that so many people need – mental health services.
“Get My Me Back” recognizes what makes each person unique and empowers them to rediscover the parts of their lives that matter most to them. Many people who are struggling deeply feel the loss of simple, everyday parts of life — things like their jobs, hobbies, events, or spending time with their loved ones. The campaign reminds people that it’s possible to reconnect with who they are, that treatment options are available and accessible, and that they can get back to a life that feels like theirs. (source: RHA website)
We created a multi-city Clean Graffiti campaign to spread awareness for the behavioral health services that RHA offers. We went to Asheville, NC, Hendersonville, NC and Lenoir, NC with our eco-friendly advertising. The campaign went down along popular walking paths in these cities and where people typically congregate. With 35 spots spread across these three cities, the reach was definitely meaningful.
We had the pleasure of working with Miller Integrated Marketing on behalf of RHA Health Services. Working with an agency always makes the campaign process so seamless. We are able to work together to bring the client’s vision to life. The creative for the Clean Graffiti campaign is simple yet incredibly impactful and right on brand with the other marketing materials. The message of “Get My Me Back” stands alone as a message for the masses with a simple URL to learn more information.
Mental health awareness should be happening well beyond this one month of May. That’s why organizations like RHA Health Services are so important. The support and guidance that they offer is top tier. And we love how the simple reminder to “Get My Me Back” speaks volumes. When you’re facing mental health or substance use issues, more than just the big things slip away — you lose the everyday moments that make you feel like you. We love what RHA is doing for the community. Don’t be afraid to seek help.
In North Carolina, RHA is a statewide provider offering behavioral health services to adults & children.
- Crisis Services
- Comprehensive Care Centers
- Deaf and Hard of Hearing Services
- Employment Services
- Substance Use Services
- Community-Based Services
- Outpatient Services
- Prevention Resource Centers
- Mobile Clinic Services
- Child First Services
- Peer Living Rooms
Services vary by location. Please call 800.848.0180 or visit our locations page to find contact information for a specific location.