It is not often that we have the opportunity to work with a global organization on a Clean Graffiti campaign. However, about two months ago, we were approached by Greenpeace to discuss using our eco-friendly medium for one of their solar campaigns, #IStand4Solar (and we were beyond excited).
Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace.
Our Clean Graffiti initiative was one piece of the #IStand4Solar story. You can read more about the complete campaign on the Greenpeace NC blog here. We were able to create a template that embodied the solar message, art and one that sparked engagement. Our interactive piece encouraged pedestrians to put their feet in the art and take a picture.
#IStand4Solar Clean Graffiti Campaign by #thesavageway for Greenpeace.
#IStand4Solar Clean Graffiti Campaign by #thesavageway for Greenpeace.
SOCIAL MEDIA ENGAGEMENT
The social media interaction from the community has been awesome! Here are a few examples taken from Twitter & Instagram.
#IStand4Solar Clean Graffiti Social Media post from @WeLoveCLT – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @AndyGoh – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @ericjordanwoods – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @pilotcollective – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @kassierohrbach – #thesavageway
Working with Greenpeace on #IStand4Solar has been such an honor. We loved being part of this project and getting to see the reaction to this thought provoking Clean Graffiti message. Having the opportunity to collaborate with Greenpeace team members in DC, San Francisco and here in Charlotte was great experience! We hope to see this partnership grow across state lines and assist in spreading the solar message.
