by thesavageway | Aug 6, 2024 | clean graffiti
This summer, we placed a fun & interactive Clean Graffiti campaign across Charlotte, NC for Smart Start of Mecklenburg County. The intention was to create a children’s game for families to have access to at no-cost. We placed 20 pressure-washed pieces of art in 17 neighborhoods! The results have been so much fun and we love to see kids interacting with the sidewalk games.
The campaign is sprinkled throughout the city in high foot-traffic areas near parks and bus stops. Neighborhoods include Enderly Park, Wesley Heights, 1st Ward, 4th Ward, Madison Park, Dilworth, Sedgefield, Cherry, Elizabeth, Plaza Midwood, Commonwealth Park, Sheffield Park, Plaza-Shamrock, NoDa, Villa Heights, Belmont, and Double Oaks. This effort brings awareness to the amazing services that Smart Start of Mecklenburg County offers our age 0-5 preschool children. Here is a cute video posted to the @SmartStartMeck Instagram page showing the game in action.
Smart Start of Mecklenburg County has a mission to “mobilize resources, forge partnerships, and support families to improve early childhood health, education and development, and ensure children are prepared for kindergarten.” It’s an awesome organization who make it their business to help children thrive before five. They have four internal programs in addition to funding more than 20 other programs in the community that focus on early care and education, family support, health, and literacy. They will invest over $35 million in early childhood programs throughout the community this year. We love any opportunity to pour into young kids and giving them a positive, growth mindset and get them ready for school.
Clean Graffiti, aka reverse graffiti, is an eco-friendly advertising medium that utilizes the sidewalk to spread a message to the community. Whether you are a small business owner, a large corporation or community initiative, Clean Graffiti is a fantastic way to bring a talk-ability (and fun element) to your marketing / advertising message.
by thesavageway | Jul 22, 2024 | moss art
These beautiful Geode Moss Frames have found a home at the office of Global Support & Development (GSD). We love how this idea translated across 75 sqft of space in their new Charlotte, NC location.
We worked with GSD from idea inception to installation and the process was seamless. As you can see below, our installation team worked hard to hang these huge beauties in their break room area. Our Project Manager, Kimmy, is seen next to the frames for a size reference!
Each Moss Art frame is created in a custom 5’ x 5’ painted wood frame with gorgeous preserved reindeer moss. We took the concept of a geode crystal and turned it into art. Not only are geode’s gorgeous and but we love to surround ourselves with their energy. They are symbols of creativity and the birthing of new ideas. It’s been said that keeping a geode in your workspace can facilitate inspiration and increase creative thinking. These three Geode Moss Frames are leaving a huge impact on this office space. We are so grateful to share our eco-friendly plant art with companies making an impact.
GSD is a humanitarian organization whose mission is to rapidly respond to disasters in collaboration with at-risk communities & support them to prepare for the future. In a nutshell – they are doing powerful community work. You can learn more about them on their website.
If you love the look of this art, we have smaller residential sized pieces available in our shop. Check out our Geode Moss Circles and Geode Frame.
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by thesavageway | Jun 18, 2024 | clean graffiti
Killingsworth Environmental, the pest control company, used Clean Graffiti to creatively capture the attention of pedestrians in Charlotte, NC. In two separate campaigns, we were able to get clever about pest issues in our city. With eye-catching creative and the use of vanity URLs (CLTRats.com and CLTBugs.com), Killingsworth captured the audience and quickly directed them to a website that lays out an action item.
Two Campaigns
“What’s the deal with all the rats?!” (We can’t help but hear this in the voice of Jerry Seinfeld). But seriously, Charlotte has seen an increase in the rat population. Killingsworth is working hard to fix that issue with their new eco-friendly rodent clean up system called SMART. When the client reached out, we knew that this would be such a natural fit with the Killingsworth brand.
CLTBugs.com was the second campaign and again we had an eye-catching, creative message with a short and memorable URL. The goal was to drive people to a website to sign up for pest control services. “THEY’RE HERE…” with a bunch of bugs “crawling” on the sidewalk definitely grabs a pedestrian’s attention.
Why it Works
Clean Graffiti is a great addition to an overall marketing plan. Killingsworth is an established company (founded in 1993). They have market familiarity and they advertise in other spaces. Using a guerilla marketing tactic is a fun extension of the usual advertising initiatives. With Clean Graffiti, our client can reach their audience in a totally new space, the sidewalk, and leave a lasting impression with a clever message. When you see “What’s the deal with all the rats?” it makes you pause, analyze the question and go to CLTRats.com to learn more. It’s intriguing, clever and eco-friendly to boot.
We love the originality of these stencils and really appreciate how the Killingsworth team was open to the out-of-the-box nature of our advertising medium. Honored to get this awesome message from our client:
“To speak to the effectiveness of the campaign, I happened to mention rats this Wednesday while at Rhino Market and one of the staff members stopped me to ask if I had seen the “rat problem website on the sidewalks”. We appreciate your extra effort in making this campaign a success, especially last minute. It’s made CLTRats.com one of our most popular landing pages. (It ended the year as our second most popular page behind the homepage). Most importantly, it’s helped us make Charlotte a healthier place for everyone. We continue to see results from this campaign and look forward to working together more this year.” – Tessa Shoe, Marketing Manager of Killingsworth.
To learn more about Killingsworth and their services, head to their website.
by thesavageway | Apr 24, 2024 | clean graffiti
Ever since our hometown (Charlotte, NC) got a Major League Soccer team (shout out Charlotte FC), we have all been feeling the soccer hype. So, when we got a call from a large agency that works with United Stated Soccer Federation (U.S. Soccer), we knew were going for goal.
We worked with You Are Here Agency, a sponsorship and activation agency, on a Clean Graffiti campaign for the U.S. Soccer & The U.S. Women’s National Team’s “SheBelieves Cup” in Atlanta, GA. This tournament hosting international teams was a major moment for women’s soccer, and YAH Agency wanted to bring more attention to the upcoming game. That is where Clean Graffiti came in as the perfect advertising companion.
We ran a campaign throughout the city of Atlanta that helped drive traffic to the SheBelieves Cup website. The spots were placed in popular walking areas throughout busy neighborhoods. With a goal of general awareness, along with ticket sales, our eco-friendly sidewalk advertising became a great way to grab the attention of potential customers in an unexpected way.
More about SheBelieves:
“Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation.”
The 2024 SheBelieves Cup, presented by Visa, featured the USWNT, Brazil, Canada and Japan. The USA defeated Japan in a semifinal 2-1, and captured its fifth consecutive and seventh overall SheBelieves Cup title, defeating Canada 5-4 in a penalty kick shootout following a 2-2 draw through regulation. (source from U.S. Soccer website)
We absolutely love what this organization stands for. We need more empowerment, utilization of resources and encouragement for women and young girls. And we are honored to be able to have contributed to the marketing of this event with our Clean Graffiti (aka reverse graffiti).
by thesavageway | Mar 15, 2024 | moss art
One of the things that The Savage Way is known for is our custom signage Moss Art. Our pieces are highly designed to the client’s desires, all while following brand standards. We pride ourselves on giving our clients a full circle experience, from the brainstorming & design phase to final execution. With our extensive marketing background, we understand those established brand standards and maintaining the brand aesthetic. We love when we get a chance to create signage out of our preserved plants.
There are a multitude of ways to display your branded signage in the office, but using Moss is such a unique experience. It adds greenery to your space in an unexpected and creative way. And the beauty of working with The Savage Way, is that we are able to customize the requested design to fit your interior design intent. Below are several ways that we have created signage out of moss for our clients.
From neon signage on a mixed moss backer to routed & filled letters that are stud mounted to the wall, Moss Art brings an elevated biophilic design element to any space. We are able to translate a traditional logo or even your company mission statement / core values into a stylized Moss Art piece.
Moss Art is definitely a trend we can get behind. There are so many benefits to bringing plants into workspaces. Nature is calming, reduces stress and leads to an overall better experience in an office setting. Our custom signage Moss Art creations are a great alternative to living plants (since Moss Art require zero maintenance!)
Our team is ready when you are to brainstorm all the creative solutions to bring your brand or logo “to life.” Since Moss Art does not require maintenance, it’s truly an ideal alternative in the signage and decorating space. Email us at [email protected] to start the conversation.
