The Savage Way Update

The Savage Way Update

HELLO! WE ARE THE SAVAGE WAY.

We wanted to take a moment to reintroduce ourselves. We’re The Savage Way – a woman owned & led team of artists, marketers and creatives. We have been busy over the past few years and wanted to share some updates.

2021 COMPANY FAST FACTS

  • Moved our studio to a 4,500 sqft warehouse in Charlotte, NC
  • Rebranded & relaunched thesavageway.com
  • Entered 7 new markets for Clean Graffiti including LA, Austin & Cleveland
  • Began creating large scale Fern Frames for residential and corporate clients
  • Launched our Moss Art Online Shop
  • First Art show at The Brooklyn Collective
  • Welcomed 7 new team members

For those of you new here, we exclusively do two things – Moss Art and Clean Graffiti.

A split screen of Moss Art and Clean Graffiti by The Savage Way

MORE ABOUT CLEAN GRAFFITI

Clean Graffiti, aka reverse graffiti, is an outdoor advertising campaign that is innovative, eco-friendly and a great way to capture the attention of your target market where they walk – the sidewalk. And best of all, it’s created using just water – no paint, no chemicals, just water. Our advanced stencil technology allows us to maintain brand standards for some of the biggest brands – The Rolling Stones, NFLs Carolina Panthers, major healthcare companies and more.

4 pictures of Clean Graffiti, pressure washed messages on the sidewalk

2021 CLIENTS

Our clients took us across the country for these eco-friendly advertising campaigns including Los Angeles, CA, Austin, TX and Cleveland, OH!

  • Talkspace in Austin & Los Angeles
  • Rolling Stones / Tepper Sports & Entertainment
  • Multifamily Apartments: Northwood Ravin (multi-city), Cortland Apartments in Texas
  • Cacti Launch for Anheuser-Busch
  • Public Health: Anti-Gun violence campaign with Meck County/Novant Health/Atrium Health, HIV Prevention for MetroHealth in Cleveland, OH
  • Carolina Panthers
  • Pendleton Whiskey / French West Vaughn
  • Non Profits: Hue House / Digital Navigators, Pat’s Place, Isabella Santos Foundation
  • High Point Furniture Market Major NC Event
  • Immersive Van Gogh Exhibit
  • Local Businesses: Planet Fitness, Skydive Carolina, Plumped CLT, Carolina Pharmacy
  • And many more

Past examples of Clean Graffiti by The Savage Way

NO MAINTENANCE MOSS ART

Our moss offerings have evolved from reindeer moss logos to now creating large scale installations, interior design elements, sound-absorbing panels, incorporating neon signs, etc. We work hand-in-hand with Architects, General Contractors, Millworkers and Business Owners to bring the vision to life. Moving to our new studio has increased our capacity 10 fold and we are excited to be taking on more and more projects at large scale.

4 different Moss Art pieces from 2021

2021 CLIENTS

  • Architecture Firms: BB+M Architecture, Perkins Eastman
  • Designers: Southpark Interiors, Free Space Design, Design Bar, Cline Design, Urban Design Partners, Liquid Design
  • Contractors/Sign Companies: Onsite Millworking, Southwood, Warco Construction
  • Multifamily: Northwood Ravin, Wood Partners, Alta Wren, Alta Davis, Greystar Apartments
  • Other Businesses: Bank of America Corporate HQs, Carolina Sports Clinic, Clariant Corporation, UNC Charlote
  • Private Collectors
  • Pop Art Collaborations with Jen Hill, Cheeks
  • And many more

Colorful plant art examples by The Savage Way

OH YEAH, WE LAUNCHED AN ONLINE SHOP!

Lastly, we launched our online residential Moss Shop in December 2021. We have been asked for years by customers, fans and friends to offer a residential line of Moss Art and we finally did! You can now buy 8 different and unique Moss Art products for your home – from a Mood bowl or colorful Hamsa to merchandise. Check out everything at shop.thesavageway.com. We will be dropping new collections and artwork periodically, so be sure to sign up for our email blast to stay in the know.

Moss Art online shop items displayed as an example

As The Savage Way continues to grow in both our Moss Art and Clean Graffiti offerings, we just want to take a moment of gratitude. We are so excited about this company we have created, the amazing women we have on the team and the fact that we get to play in Mother Nature all day. Seriously, it is a dream we’ve cultivated over the years and we are so proud. So here’s to good dirt, lots of moss and tons of laughter in the year ahead. Hit us up with any questions.

Green Wall for Para, New Restaurant in Charlotte

Green Wall for Para, New Restaurant in Charlotte

If you live in Charlotte, NC, then you’ve certainly seen the hot new restaurant with the jungle vibes making its way around the internet by now. This is Para and we had the honor of creating some really special moments of interior design with our Moss Art. One of the owners is Chet Desai and he has been a client and friend of The Savage Way for years now. When we first started this company (and when we were still doing social media and marketing work) we helped him open Stache House & Lounge in Southend. Well things have come full circle as we were able to help him on his latest restaurant venture, Para.

We created two standout green wall moments for this contemporary, modern style restaurant and bar. The desire was to feel like you were walking into a lush and luxurious establishment like you would in Miami or NYC – but right here in the Queen City. Para will deliver a globally influenced menu built from fresh, high-quality ingredients – a little something for everyone.

Now for the Green Walls…The Moss Art

The first is this 12’w x 8.5’h gorgeous fern, foliage and moss wall that showcases the Para logo in gold painted letters. Green walls made of moss and other preserved plants are ideal for clients who want the look and feel of a plant wall but do not want to be concerned with maintaining it or killing the plants. All of the plants that you see have gone through an extensive preservation process so there is no need for water, drainage, sunlight or a costly maintenance package. We love how this piece acts as a center piece for the restaurant.

Green Wall for Charlotte, NC restaurant

Inside view of new restaurant, Para, featuring a lush green moss wall

The second moss installation we created was a green wall for the bar fronts on the opposite side of the building. In total it is over 90 sqft of coverage. Using sheet moss, mood moss and reindeer moss, all preserved, we created this dimensional, textural, plant look to help tie into the lux feel of the entire place.

Moss Art covered bar front for Para.

close up detail of preserved moss for the Para Green Wall

Para Charlotte features huge green moss walls made by The savage way

We also created this custom Mood Moss channel that lives behind the banquette seating. Just another little nod to the beauty of nature and the care and effort that went into every nook and cranny of Para.

Mood Moss Channel in Para

We are always honored to have repeat customers and to have a client that trusts us to help bring a vision on paper into real life. Cheers to grand openings (officially open 1/19/22), cheers to using mother nature in interior design and cheers to friends bringing their dreams to life.

Three Moss Art Pieces for Lending Tree

Three Moss Art Pieces for Lending Tree

When we have the chance to create not one but three Moss Art pieces for a company like Lending Tree, you know we are doing a happy dance. Not just because of the work, but because this company sees the value in bringing plants/moss into a workspace. It truly transforms a space.

Moss Art is a perfect way for companies to bring a green, plant element inside without any of the maintenance. Don’t get us wrong, we LOVE plants and know that there is certainly a place for them in the workplace, but our Moss Art is such a great alternative because it requires zero maintenance. None! No water, sunlight or drainage required during buildout. No expensive ongoing maintenance packages. All of our moss is real, it is just preserved. It truly is a thing of wonder.

Now back to that company and this amazing job we’re talking about – Lending Tree! Lending Tree is “an online loan marketplace for various financial borrowing needs including auto loans, small business loans, personal loans, credit cards, and more….Together, these services serve as an ally for consumers who are looking to comparison shop among multiple businesses and professionals who will compete for their business.” (Lendingtree.com) They recently opened their new corporate headquarters in the Historic South End neighborhood of Charlotte, and this space is gorgeous! Their incredible team included Southwood Corporation who handled all of their signage and brought us into the equation.

We were hired to create three custom Moss Art pieces for the space, each unique in their concept and design. The first was the Lending Tree Logo made in preserved reindeer moss. We were able to use a variety of colors to complement the brand colors as well as the interior design.

Lending Tree Moss Art in the newly redesigned corporate headquarters
reindeer moss art by the savage way for lending tree

 

The second piece was an homage to the Queen City. A 4’ tall CLT with the Lending Tree Leaf also made of preserved reindeer moss. This lichen is great because it offers beautiful coloring as well as sound absorption properties.

Moss Art in the Lending Tree office in Charlotte, NC
moss art makes an impact on interior design for corporate office settings

 

The third piece was a 10’ wide x 9’ tall “Breathe” wall made with preserved sheet/flat moss, Mood/pillow moss and reindeer moss. The moss was placed within a structure that Southwood Corporation built. The grandeur of the Moss Art is what stuck with us. It is simple yet so impactful.

"Breathe" Moss Art wall made by The Savage Way
Detail shot of one of the three Moss Art walls created for Lending Tree by The Savage Way.

 

Congrats to the Lending Tree team on the new office. And thank you for embracing our fun, custom art as a part of your interior design package. Learn more about our offerings and how we can bring some life into your work environment

Multiple Moss Art Walls for Bank of America

Multiple Moss Art Walls for Bank of America

We had the pleasure of creating four Moss Art Walls for Bank of America Corporate Center in Uptown Charlotte. Each wall incorporated three shades of preserved reindeer moss, creating a unique green element in this corporate office setting.

The collaboration for these maintenance-free plant walls came from Little Diversified Architectural Consulting, an international architecture and design firm, as well as a talented team of millworkers at Onsite Woodwork Corporation. The four moss art walls had to be able to uniquely stand on their own and at the same time create a cohesive look across the Bank of America floor. We are obsessed with how these dimensional walls turned out.

Two smiling business owners pose with one of four Moss Art installations at Bank of America Corporate Center.

#thesavageway owners pose in front of Moss Art Walls at Bank of America Corporate Center in Uptown, Charlotte.

reindeer moss installation on metal and wood

It’s all in the details – multi-colored reindeer moss with different dimensions.

Modern design of an office a space in Charlotte, NC

New redesign of the BofA Corporate Center 55th Floor in Charlotte, NC.

Moss Art wall by #thesavageway

Meet the Greenway Moss Art Wall in the BofA 55th Floor office space.

The Plaza Moss Art Wall created by #thesavageway for Bank of America Corporate Center.

This Moss Art is called “The Park” and it requires no-maintenance.

The fourth Moss Art Wall for BofA is called Courtyard.

The use of biophilic design in the office setting not only is aesthetically pleasing, but it brings a calm element to workers. Biophilic Design is a concept used within the building industry to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions. Our Moss Art is the perfect way to bring this concept to life. The beauty of our work is that it brings that natural element inside without all of the hassle. Our moss requires no water source, no sunlight and no expensive ongoing maintenance. Just hang it and enjoy!

These four Moss Art Walls, named The Plaza, Greenway, Park and Courtyard, had some varying levels of moss to showcase dimension in the design. Our green plant walls were part of a larger renovation for the Bank of America Corporate Executive Suite. This work can be found in Charlotte, NC.

 

 

Custom Moss Art Sign for Sightline Steel Doors

Custom Moss Art Sign for Sightline Steel Doors

Sightline Steel Doors is a full service steel and iron door manufacturer. Located right here in Charlotte, NC, Jimmy Benham & his team custom design and create these beautiful, functional pieces of art for your home or business. They are in high demand and their work is gorgeous. Learn more about the steel door process on their website and Instagram.

We created a custom sign for the Sightline showroom. The clean and sleek lines of our preserved Moss Art mimicked the modern and sleek aesthetic that you get from the steel doors. Check out our latest creation below.

Behind the scenes look at the Sightline Steel Doors Moss Art sign.

Sightline Steel Doors Moss Art by #thesavageway

Overhead angle of the forest green preserved Moss Art piece for Sightline Steel Doors.

All Moss Art is preserved and requires no maintenance.

Smiling business owner smiles and points to his preserved moss sign in his showroom.

Company Owner, Jimmy Benham, poses with his custom Moss Art sign.

Moss Art sign as seen through a steel framed window in the Sightline Steel Doors showroom.

Moss Art peeking though an example of a custom Steel framed window.

A glass and steel framed door that is perfectly arched.

Look at this beautiful Arched Steel Door that was created by our Moss client.

A look into the showroom with steel windows and a steel door created by Sightline Steel Doors

More work by Sightline Steel Doors.

One thing we really appreciate about the Sightline team is their attention to excellence. From their website, “We believe a project’s success is taking every detail into consideration before the product is approved for fabrication. Smooth installations and finishes are not a product of luck and should not be decided on site, a smooth install requires proper planning and coordination.” We can get behind that kind of commitment!

Our custom Moss Art signs are made with so much care and love and that allows us to stay motivated to keep creating. And when we see our clients happy it truly is one of the best feelings. We are excited to keep following the Sightline journey.

Moss Wall for Modern Animal Hospital

Moss Wall for Modern Animal Hospital

Queen City Animal Hospital (QCAH) is one of the most modern and beautifully designed veterinary offices we’ve ever seen. By rehabilitating an old grocery store in the Belmont neighborhood of Charlotte, NC, the team behind QCAH has been able to preserve a bit of history while created a new and stunning space.

MOSS WALL

Our team was contracted to bring some greenery into the lobby space of this vet clinic. Through a collaboration between the interior designer, our creative team and our woodworkers, 8Lincoln30, we were able to create a one-of-a-kind Moss Art partition wall. And it is gorgeous!

This Moss Wall is double sided and framed so that every visitor gets the moss experience while they are waiting with their fur babies. 8Lincoln30 did a great job of creating the wood base and metal rods that hold the preserved moss. Beyond the visual look of the Moss Wall, our preserved moss has a natural sounds absorbing quality to help the acoustics in the room. And the best part – it requires no maintenance. There is no need to sunlight, drainage or water. The Moss Wall will maintain its beauty for years to come.

MOSS ART LOGO

We also had the opportunity to create a custom logo for Queen City Animal Hospital. We love the logo that their team created. It’s a great play on a dog’s paw print and the Queen City crown. By using our darker, forest green moss on the logo, we are able to balance out the greens in the space. We also love how the aluminum lettering turned out on the reclaimed wood wall. Seriously, this space has so many amazing design elements.

ABOUT THE ANIMAL HOSPITAL

Queen City Animal Hospital is now accepting patients of all kinds. They offer a ton of services, including wellness & preventative care, surgical services, exotic pet medicine, telemedicine, laser therapy and emergency care. Read more about it here. This location is perfect for anyone who lives in the Plaza Midwood, NoDa, Villa Heights, Belmont or Optimist Park neighborhoods. Give them a call. Your fur babies will be ever so grateful!

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Three30Five Moss Walls Go Up in South End

Three30Five Moss Walls Go Up in South End

Our Moss Art offerings have grown and evolved over time. We started out making custom moss logos, and now we are working hand-in-hand with interior designers and architects to include Moss Art into the plans for new buildings. Recently, our friends over at Southpark Interiors hired us to create two gradient Moss Walls for a luxury apartment complex.

Three30Five is a newly remodeled apartment in South End and they have lot of great things to offer residents. Check out some of their amenities. We LOVED creating the Three30Five Moss Walls for their upstairs lounge area. Since our moss is preserved, there is no need for any ongoing maintenance; no watering, no sunlight, no drainage needed.

These Moss Art walls were a labor of love from our team. Measuring 3′ x 8′ and 5′ x 8′, our team was able to conquer the gradient pattern throughout the entire piece. Check it out.

Two moss walls in forest green and chartreuse green, the one on the right had the numbers 335 inset.

Moss Walls by #thesavageway for Three30Five in Charlotte, NC.

Preserved moss walls require no maintenance. Just enjoy, like art!

Close up picture of forest green moss and chartreuse moss intersecting to make a gradient pattern.

Moss gradient pattern for Charlotte, NC local apartment company Three30Five.

close up of wooden number "5" inset into a moss art wall

Love the detail of the inset wood letters inside the moss art.

Two smiling women pose in front of the preserved moss art wall that they helped to create.

#thesavageway Moss Artists, Brooke Burch and Ashley Schewzyk, pose in front of the Three30Five Moss Art wall in South End.

As our moss offerings continue to expand, we look forward to all of the creativity that it will unleash in us. The possibilities truly are endless. Our approach to using preserved moss is to create pieces that are modern, pop art. Lot of fun colors and designs. Stay tuned for all of the fun upcoming projects we have in the works!