by thesavageway | Mar 17, 2022 | clean graffiti
On the topic of recent Clean Graffiti news, The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg county, and instantly wanted to be a part of the activism.
For the actual Clean Graffiti design, the Mecklenburg County team envisioned, created, and presented an image for us to bring to life. The chosen message was meaningful and impactful. The reverse graffiti message contains a hand with a heart crushing a gun with the words “Violence Free Zone,” written below it. The hand & heart combination represents two things that are necessary in order to end gun violence; a strong community and love.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Below are some of the actual spots we placed around the city:
Looking to learn more about this community safety campaign and why Novant, Atrium and the county partnered? Check out this exclusive article featured on MeckNC.gov.
by thesavageway | Feb 9, 2022 | clean graffiti, moss art
HELLO! WE ARE THE SAVAGE WAY.
We wanted to take a moment to reintroduce ourselves. We’re The Savage Way – a woman owned & led team of artists, marketers and creatives. We have been busy over the past few years and wanted to share some updates.
2021 COMPANY FAST FACTS
- Moved our studio to a 4,500 sqft warehouse in Charlotte, NC
- Rebranded & relaunched thesavageway.com
- Entered 7 new markets for Clean Graffiti including LA, Austin & Cleveland
- Began creating large scale Fern Frames for residential and corporate clients
- Launched our Moss Art Online Shop
- First Art show at The Brooklyn Collective
- Welcomed 7 new team members
For those of you new here, we exclusively do two things – Moss Art and Clean Graffiti.
MORE ABOUT CLEAN GRAFFITI
Clean Graffiti, aka reverse graffiti, is an outdoor advertising campaign that is innovative, eco-friendly and a great way to capture the attention of your target market where they walk – the sidewalk. And best of all, it’s created using just water – no paint, no chemicals, just water. Our advanced stencil technology allows us to maintain brand standards for some of the biggest brands – The Rolling Stones, NFLs Carolina Panthers, major healthcare companies and more.
2021 CLIENTS
Our clients took us across the country for these eco-friendly advertising campaigns including Los Angeles, CA, Austin, TX and Cleveland, OH!
- Talkspace in Austin & Los Angeles
- Rolling Stones / Tepper Sports & Entertainment
- Multifamily Apartments: Northwood Ravin (multi-city), Cortland Apartments in Texas
- Cacti Launch for Anheuser-Busch
- Public Health: Anti-Gun violence campaign with Meck County/Novant Health/Atrium Health, HIV Prevention for MetroHealth in Cleveland, OH
- Carolina Panthers
- Pendleton Whiskey / French West Vaughn
- Non Profits: Hue House / Digital Navigators, Pat’s Place, Isabella Santos Foundation
- High Point Furniture Market Major NC Event
- Immersive Van Gogh Exhibit
- Local Businesses: Planet Fitness, Skydive Carolina, Plumped CLT, Carolina Pharmacy
- And many more
NO MAINTENANCE MOSS ART
Our moss offerings have evolved from reindeer moss logos to now creating large scale installations, interior design elements, sound-absorbing panels, incorporating neon signs, etc. We work hand-in-hand with Architects, General Contractors, Millworkers and Business Owners to bring the vision to life. Moving to our new studio has increased our capacity 10 fold and we are excited to be taking on more and more projects at large scale.
2021 CLIENTS
- Architecture Firms: BB+M Architecture, Perkins Eastman
- Designers: Southpark Interiors, Free Space Design, Design Bar, Cline Design, Urban Design Partners, Liquid Design
- Contractors/Sign Companies: Onsite Millworking, Southwood, Warco Construction
- Multifamily: Northwood Ravin, Wood Partners, Alta Wren, Alta Davis, Greystar Apartments
- Other Businesses: Bank of America Corporate HQs, Carolina Sports Clinic, Clariant Corporation, UNC Charlote
- Private Collectors
- Pop Art Collaborations with Jen Hill, Cheeks
- And many more
OH YEAH, WE LAUNCHED AN ONLINE SHOP!
Lastly, we launched our online residential Moss Shop in December 2021. We have been asked for years by customers, fans and friends to offer a residential line of Moss Art and we finally did! You can now buy 8 different and unique Moss Art products for your home – from a Mood bowl or colorful Hamsa to merchandise. Check out everything at shop.thesavageway.com. We will be dropping new collections and artwork periodically, so be sure to sign up for our email blast to stay in the know.
As The Savage Way continues to grow in both our Moss Art and Clean Graffiti offerings, we just want to take a moment of gratitude. We are so excited about this company we have created, the amazing women we have on the team and the fact that we get to play in Mother Nature all day. Seriously, it is a dream we’ve cultivated over the years and we are so proud. So here’s to good dirt, lots of moss and tons of laughter in the year ahead. Hit us up with any questions.
by thesavageway | Jan 19, 2022 | moss art, Uncategorized
If you live in Charlotte, NC, then you’ve certainly seen the hot new restaurant with the jungle vibes making its way around the internet by now. This is Para and we had the honor of creating some really special moments of interior design with our Moss Art. One of the owners is Chet Desai and he has been a client and friend of The Savage Way for years now. When we first started this company (and when we were still doing social media and marketing work) we helped him open Stache House & Lounge in Southend. Well things have come full circle as we were able to help him on his latest restaurant venture, Para.
We created two standout green wall moments for this contemporary, modern style restaurant and bar. The desire was to feel like you were walking into a lush and luxurious establishment like you would in Miami or NYC – but right here in the Queen City. Para will deliver a globally influenced menu built from fresh, high-quality ingredients – a little something for everyone.
Now for the Green Walls…The Moss Art
The first is this 12’w x 8.5’h gorgeous fern, foliage and moss wall that showcases the Para logo in gold painted letters. Green walls made of moss and other preserved plants are ideal for clients who want the look and feel of a plant wall but do not want to be concerned with maintaining it or killing the plants. All of the plants that you see have gone through an extensive preservation process so there is no need for water, drainage, sunlight or a costly maintenance package. We love how this piece acts as a center piece for the restaurant.
The second moss installation we created was a green wall for the bar fronts on the opposite side of the building. In total it is over 90 sqft of coverage. Using sheet moss, mood moss and reindeer moss, all preserved, we created this dimensional, textural, plant look to help tie into the lux feel of the entire place.
We also created this custom Mood Moss channel that lives behind the banquette seating. Just another little nod to the beauty of nature and the care and effort that went into every nook and cranny of Para.
We are always honored to have repeat customers and to have a client that trusts us to help bring a vision on paper into real life. Cheers to grand openings (officially open 1/19/22), cheers to using mother nature in interior design and cheers to friends bringing their dreams to life.
by thesavageway | Nov 11, 2021 | moss art
When we have the chance to create not one but three Moss Art pieces for a company like Lending Tree, you know we are doing a happy dance. Not just because of the work, but because this company sees the value in bringing plants/moss into a workspace. It truly transforms a space.
Moss Art is a perfect way for companies to bring a green, plant element inside without any of the maintenance. Don’t get us wrong, we LOVE plants and know that there is certainly a place for them in the workplace, but our Moss Art is such a great alternative because it requires zero maintenance. None! No water, sunlight or drainage required during buildout. No expensive ongoing maintenance packages. All of our moss is real, it is just preserved. It truly is a thing of wonder.
Now back to that company and this amazing job we’re talking about – Lending Tree! Lending Tree is “an online loan marketplace for various financial borrowing needs including auto loans, small business loans, personal loans, credit cards, and more….Together, these services serve as an ally for consumers who are looking to comparison shop among multiple businesses and professionals who will compete for their business.” (Lendingtree.com) They recently opened their new corporate headquarters in the Historic South End neighborhood of Charlotte, and this space is gorgeous! Their incredible team included Southwood Corporation who handled all of their signage and brought us into the equation.
We were hired to create three custom Moss Art pieces for the space, each unique in their concept and design. The first was the Lending Tree Logo made in preserved reindeer moss. We were able to use a variety of colors to complement the brand colors as well as the interior design.
The second piece was an homage to the Queen City. A 4’ tall CLT with the Lending Tree Leaf also made of preserved reindeer moss. This lichen is great because it offers beautiful coloring as well as sound absorption properties.
The third piece was a 10’ wide x 9’ tall “Breathe” wall made with preserved sheet/flat moss, Mood/pillow moss and reindeer moss. The moss was placed within a structure that Southwood Corporation built. The grandeur of the Moss Art is what stuck with us. It is simple yet so impactful.
Congrats to the Lending Tree team on the new office. And thank you for embracing our fun, custom art as a part of your interior design package. Learn more about our offerings and how we can bring some life into your work environment
by thesavageway | Sep 14, 2021 | clean graffiti
Okay Carolina Panthers fans… it’s time to do your dance! We are honored to partner with our friends at OrthoCarolina & the Carolina Panthers for a Touchdown Dance Contest. We have put six Clean Graffiti Dance Zones in Uptown Charlotte in hopes that you will see a spot, do a little dance, have some fun and be entered to win 4 home game tickets!
A little about Clean Graffiti – it’s advertising made with water. That’s right, Clean Graffiti is made by pressure washing a stencil onto the sidewalk. We use a specialized stencil to create the artwork and our team then maps out the advertising campaign to capture the most benefit for the client. From company logos to community safety messages to fun social contests, Clean Graffiti is a great way to target your audience in an unexpected and environmentally friendly way!
It’s easy to enter. Follow these steps:
1. Find a Touchdown Dance Zone made with Clean Graffiti (aka reverse graffiti) in various locations on the sidewalks near Bank of America Stadium.
2. Do your favorite touchdown dance on camera and post it to Twitter, Instagram or Facebook.
3. Use the hashtag #TDContest and tag @OrthoCarolina in your post.
4. Post before the contest ends on Sept 19, 2021 to be entered to win four tickets to a home Panthers game this season. Winners will be notified via the channel they posted on by Sept. 24.
Here’s where you can find all of the Clean Graffiti locations for the #TDContest.
Read the official rules & regulations here.
We love working with the team at OrthoCarolina. Yes, they are incredibly talented surgeons and leaders in Orthopedic Medicine, but we also know them as true partners. Whether we are pitching them a far-out idea or they bring us into the conversation because they know we are “out-of-the-box,” the OC team is always ready to push the line, ready to elevate their marketing voice and show other companies how to create brand recognition and loyalty. We value their trust in us, their community leadership efforts and overall ability to have fun with their marketing campaigns. Like this Touchdown Dance Contest with an NFL team – fun, different and eco-friendly!
Now go find a spot and do your best #TDContest dance!!
