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Breaking into Virginia has always been a goal and a vision of #thesavageway expansion. We are honored that our first client in this new territory was Hampton Roads Orthopaedics & Sports Medicine located in Newport News.

Clean Graffiti in Newport News, VA by #thesavageway.

Clean Graffiti in Newport News, VA by #thesavageway.

We were contracted by Hampton Roads Orthopaedics & Sports Medicine (HROSM) to promote wellness & physical activity through our Clean Graffiti services. We executed 10 spots that read “Keep Your Body in Motion” in the Newport News area of town. Newport News is a quaint area of Virginia with a ton of up and coming neighborhoods. We focused our reverse graffiti services around Port Warwick, City Center at Oyster Point, The Greenlands and Noland Trail.

“Clean Graffiti is new to the Hampton Roads community,” said April Weston, Director of Marketing & Public Relations for Hampton Roads Orthopaedics & Sports Medicine. “We have had positive feedback from people of all ages; teens and adults who think the concept and idea is great. People having been taking pictures and sharing through social media and we truly believe that this will continue to grow as more and more people come across the “HROSM” mark around our city.”

Using a hashtag (like #HROSM) is a great way to encourage people to post and engage on social media. As people are walking on the sidewalks (already on their phones) and notice a Clean Graffiti spot, they can post and tag the photo.

A glimpse of the hashtag #HROSM and how we integrated social media into this Clean Graffiti campaign. #thesavageway

A glimpse of the hashtag #HROSM and how we integrated social media into this Clean Graffiti campaign. #thesavageway

It's Just Water - Clean Graffiti by #thesavageway for HROSM in Virginia.

It’s Just Water – Clean Graffiti by #thesavageway for HROSM in Virginia.

Weston continued, “Our goal in utilizing Clean Graffiti was twofold. We wanted to expand our brand recognition and capture people’s attention through using a new form of advertising; something unique and catchy. At the same time, we wanted to meet people on a where they were- running trails, shopping areas, or walking with their family with an encouraging message.”

Learn more about HROSM:
Hampton Roads Orthopaedics & Sports Medicine “is the leading provider for orthopaedics care in Newport News, Williamsburg and Yorktown, Virginia; recognized for its comprehensive orthopaedic care, innovative minimally invasive surgical techniques, compassionate patient centered care and an engaged team who deliver customer service excellence.”
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