by thesavageway | Jun 28, 2016 | clean graffiti
OrthoCarolina has been a partner of #thesavageway since 2012. We admire the way that this group of privately owned physicians interact and help the Charlotte, NC community grow. From supporting innovation initiatives like TEDxCharlotte and Seed 20 to helping young entrepreneurs, OrthoCarolina seems to be everywhere. One area that is particularly awesome is their involvement with youth sports.
Recently, we completed a Clean Graffiti campaign surrounding OrthoCarolina Soccer. Getting kids active and healthy has always been important to the OC community. Blair Primis, Vice President of Marketing at OrthoCarolina, said, “As part of an ongoing effort to support and promote youth sports in Charlotte, soccer seemed like a natural way to make that a reality. For boys and girls, men and women.”
Clean Graffiti by #thesavageway for OrthoCarolina Soccer in Charlotte, NC
We put down Clean Graffiti spots in five Charlotte neighborhoods. These spots are near six parks and two schools – but all near soccer fields where kids practice or play the game. The creative is a positive, motivating quote and a bouncing soccer ball (and we loved it!).
Motivational Clean Graffiti for OrthoCarolina near soccer fields in Charlotte, NC. #thesavageway
Clean Graffiti for OrthoCarolina Soccer by #thesavageway
OrthoCarolina supports a variety of soccer organizations, including the Charlotte Independence, Charlotte Eagles, Charlotte Soccer Academy, Lake Norman Soccer Club, Gaston United Soccer Club, Catawba Valley Soccer Club, Winston-Salem Twins and the Kernersville Soccer Association to name a few.
You can learn more about the great resources that OrthoCarolina is providing soccer families by visiting their website. You’ll learn tips like core-strengthening exercises, what to do with shin splints and how to properly ice a soccer injury.
Fun Clean Graffiti for OrthoCarolina in Charlotte, NC. #thesavageway
Get out there and get moving! And remember to talk with your feet and play with your heart.
by thesavageway | Jun 14, 2016 | clean graffiti
Our latest Clean Graffiti project took us down south to Columbia, South Carolina. We partnered with the Riverbanks Zoo & Garden for an in-house messaging solution.
Riverbanks Zoo & Garden is the first private zoo to utilize Clean Graffiti. #thesavageway
Clean Graffiti used at Riverbanks Zoo to promote the opening of Waterfall Junction. #thesavageway
Riverbanks Zoo and Garden is “home to more than 2,000 magnificent and fascinating animals and one of the nation’s most beautiful and inspiring botanical gardens. It is the mission of Riverbanks to foster appreciation and concern for all living things.”
In early summer 2016, their newest attraction, Waterfall Junction, opened to the public. This 3-acre interactive children’s garden “inspires exploration, imagination and nature play with tree houses, a dinosaur dig, streams, ponds and plenty of room to roam.” It is tucked away behind the beautiful Botanical Garden. In order to bring attention to zoo-goers that this family-friendly addition exists, the team at Riverbanks thought some innovative Clean Graffiti would be perfect to use.
An innovative Clean Graffiti spot by #thesavageway at Riverbanks Zoo in Columbia, SC.
“Clean Graffiti was an excellent fit with Riverbanks’ mission of conservation as a green and renewable way of advertising. It also allowed us to promote and advertise our newest attraction in the park without creating new signage. New signs not only aren’t recyclable but they also clutter the park and are often overlooked. Clean Graffiti afforded us the unique opportunity to take advantage of under utilized space and grab people’s attention with innovative advertising.. Right under their feet!” said Lochlan Wooten, Director of Marketing for Riverbanks Zoo & Garden.
#thesavageway traveled to Columbia, SC to execute the Clean Graffiti on the Riverbanks Zoo campus. Our land surveying usually doesn’t include lions and flamingos, so we were sure to take a moment and say hello to the animals.
Beautiful flamingos at the Riverbanks Zoo & Garden. #thesavageway
A lion at Riverbanks Zoo & Garden watching us lay down some Clean Graffiti. #thesavageway
Riverbanks Zoo & Garden. #thesavageway
We put down 12 Clean Graffiti spots around the zoo. The signs combined to say Waterfall Junction, Now Open, Explore.Imagine.Play, and we even added a fun water splash mark.
“Guests and staff alike have loved this installation; its innovative, fun and renewable- what could be better? It’s really been a lot of fun to watch people react to the different installations,” added Wooten.
Clean Graffiti for Waterfall Junction at Riverbanks Zoo & Garden in Columbia, SC. #thesavageway
Clean Graffiti fun at Riverbanks Zoo & Garden. #thesavageway
Explore. Imagine. Play. at Waterfall Junction. #CleanGraffiti by #thesavageway
The next time you’re enjoying some family time at the Riverbanks Zoo, make sure to head across the bridge to Waterfall Junction (there is no additional cost for this portion of the park). Pro tip: bring your swimsuit to splash around (it looks like so much fun).
Clean Graffiti by #thesavageway in Columbia, SC.
Follow this bridge to the Riverbanks Botanical Garden & Waterfall Junction. #thesavageway
Thank you to Lochlan and the Riverbanks Zoo team for being an awesome partner. We look forward to returning for the next installation!
Torrie Savage & Paula Bartlett, owners of #thesavageway sending positive vibes with Clean Graffiti in Columbia, SC.
by thesavageway | Jun 2, 2016 | clean graffiti
#thesavageway is once again working with the North Carolina Department of Transportation on a statewide pedestrian and bicycle safety campaign using Clean Graffiti. The Watch For Me NC campaign launched in 2012 and “aims to reduce pedestrian and bicycle injuries and deaths through a comprehensive, targeted approach of public education and police enforcement.” This is a continuation of our Clean Graffiti work in 2015 and again uses messages that are all about watching where you cross and watching for cars.
Clean Graffiti campaign by #thesavageway for the NCDOT in Corolla, NC.
Our first leg of the Clean Graffiti Tour included stops in Corolla, Dare County, New Bern & Wilmington, NC. We targeted intersections that had frequent pedestrian or bicycle accidents. The hope is that the Clean Graffiti will bring awareness to the Watch For Me NC message. Part of the reason that these cities were chosen was due to the fact that there are not many outdoor signage options available to spread a message. Clean Graffiti is a great alternative to grab the attention of a walker/runner before an accident happens. The clean message on a dirty sidewalk sparks interest and can slow people down to make them aware of their surroundings (i.e. speeding cars).
Watch Where You Cross Clean Graffiti in Wilmington, NC. #thesavageway
Check out WatchForMeNC.org for more info on this safety campaign. Clean Graffiti by #thesavageway.
Clean Graffiti pedestrian safety messages in New Bern, NC for the Watch For Me NC campaign. #thesavageway
This high accident intersection in Wilmington, NC got some Clean Graffiti safety messages from #thesavageway.
Of course, #thesavageway team cannot go anywhere without having a little fun. If you follow along with @thesavageway on social media, you saw some fun behind the scenes of our adventure (shoulder popping included). Make sure to follow us on the following:
Instagram | Facebook | Twitter | Snapchat: search @thesavageway
Projects like this one for the NCDOT are exactly how we love to use Clean Graffiti. It’s the perfect marriage of an established institution using innovation for a public safety awareness campaign.
Stay tuned here and on social media for the next stops of Clean Graffiti Tour 2016!
Torrie Savage & Paula Bartlett of #thesavageway on the Clean Graffiti Tour of 2016.
by thesavageway | May 10, 2016 | clean graffiti
The UNC Charlotte Alumni Association has created an interactive marketing campaign utilizing Clean Graffiti and supporting businesses called the 49er Alumni PERKS Scavenger Hunt!
Clean Graffiti by #thesavageway for UNC Charlotte Alumni Association. #49erAlumni
PERKS PARTNER PREMISE:
PERKS Partners are businesses that give benefits to UNC Charlotte alumni members – discounts, tickets, etc. There are two levels:
- Green Level PERKS: Exclusively for UNC Charlotte Alumni. Members receive discounts from all participating program partners.
CLEAN GRAFFITI SCAVENGER HUNT DETAILS:
It’s simple.
- Find the Clean Graffiti spot near the participating UNC Charlotte Alumni PERKS Partners Businesses.
- Take a photo.
- Post to social media using #49erAlumni and tag the business.
- You’re now entered to win various prizes. The first to tag all 13 spots will receive 2 season football tickets and passes to Alumni Tailgate Village during the 2016 season (if you want help, let us know!)
Details on the UNC Charlotte #49erAlumni PERKS Partner Scavenger Hunt with Clean Graffiti – #thesavageway
Clean Graffiti for the #49erAlumni UNC Charlotte campaign. – #thesavageway
You can find the Clean Graffiti near these businesses:
Clean Graffiti outside on the Pizza Peel in Plaza Midwood for the #49erAlumni Scavenger Hunt. #thesavageway
As an alumni-owned business, we are proud to be working with UNC Charlotte in this creative way. The Alumni Association staff is incredible and we love partnering whenever we can. Check out Torrie a few weeks ago at the UNC Charlotte Alumni Entrepreneur Panel.
#thesavageway Founder Torrie Savage (second from the left) on the UNC Charlotte Alumni Entrepreneur Panel. (photo @49erAlumni)
Now get out there and support those UNC Charlotte PERKS Partners! We look forward to seeing your Clean Graffiti posts on social media!!
by thesavageway | Apr 21, 2016 | clean graffiti
On May 1, 2016, the City of Charlotte will open the city streets from NoDa to Memorial Stadium so that people can play, run, sing, play music and dance in the streets. That’s right – no cars, no worries.
Open Streets 704 “aims to build a better, healthier, connected community by encouraging Charlotte and Mecklenburg area residents to walk, bicycle, and experience the city together in a way that’s just not possible in a car.” Our friends at Well-Run Media have been working hard to spread the word about this inaugural Charlotte initiative. We were lucky enough to once again partner with DC and his wonderful team along with the Mecklenburg County Parks & Recreation Department for another round of Clean Graffiti.
Clean Graffiti for Open Streets 704 in Cordelia Park in the NoDa area of Charlotte, NC.
We put down this awesome reverse graffiti in several parks around the city including Cordelia, Spencer St. and Clemson Ave. parks in NoDa; Independence Park in Elizabeth; and Freedom Park in the Dilworth area of Charlotte, NC.
Awesome post of Clean Graffiti in a NoDa Charlotte, NC park (photo credit: @melissaoyler on Instagram) – #thesavageway
Check out this Clean Graffiti for Open Streets 704 in Independence Park. – #thesavageway
This initiative is brought to the people of Charlotte through a grant from the Knight Foundation and in partnership with Partners for Parks, Mecklenburg County Government, City of Charlotte Department of Transportation, Mecklenburg County Park & Recreation, The Mecklenburg County Health Department and the support of the Charlotte-Mecklenburg Police & Fire Departments.
So Save the Date.
Check out the route here.
Start spreading the word.
Call your friend and make plans to bike that day.
Open Streets: May 1, 2016 from 12-4pm.
And if you see some Clean Graffiti while hanging with your pup at the park, take a pic and let us know what you’re going to do in the streets on May 1.
by thesavageway | Apr 12, 2016 | clean graffiti
We love it when a brand or company sees Clean Graffiti for all that it can be – ART. Yes, it is an innovative outdoor messaging alternative and captures your target demos attention in a new and different way, but it is also a chance to create some beautiful artwork. That is exactly what Shawn Cosner and the Third Rock Events crew decided to do for the South End Hops Fest on May 14, 2016.
Clean Graffiti by #thesavageway for South End Hops Fest.
For this particular Clean Graffiti campaign, #thesavageway created some beautiful hops and leaves on the ground reminiscent of the delicious beer that will be consumed during the festival. The incorporation of the event hashtag, #SouthEndHopsFest, lets passersby know where to find more information on all of the social media portals.
Love the artwork with this Clean Graffiti campaign by #thesavageway for South End Hops Fest.
Event Info:
The third annual South End Hops Fest will be taking place on May 14, 2016 at 308 Carson Blvd at the corner of Mint Street. Festival hours are 1:00-6:00pm for VIP ticket holders and 2:00-6:00pm for general admission ticket holders. South End Hops Fest is a chance to celebrate craft beer, live music, great food trucks and it’s dog friendly!
South End Hops Fest is happening May 14, 2016. Get your tickets today!
General Admission tickets are $35.00 in advance & $40.00 at the gate. General admission tickets include unlimited beer tastings & a souvenir tasting cup. VIP tickets are $50.00 & get you early entry into the festival, unlimited beer tastings, souvenir tasting cup, private VIP area with appetizers and your own seating area. Tickets here.
This is going to be an awesome day with brews from Wooden Robot, Triple C Brewing, Unknown Brewing Company, Red Clay Ciderworks, Lenny Boy Brewing Company, Birdsong Brewing Company and more! Food will be available for purchase from Papi Queso, Maki Taco, Tin Kitchen and Hart’s Soda Shop. Enjoy music from The Hashbrown Belly Boys & Who Rescued Who!
Stay up to date with all the breweries and food vendors participating by clicking here.
A look at the 2015 South End Hops Fest.
Shawn Cosner, of Third Rock Events, is the mastermind behind the South End Hops Fest slated for May 14, 2016.
We’re pumped to work with such innovative and fun clients. If you spot a Clean Graffiti spot, snap a pic and post it using #SouthEndHopsFest.
by thesavageway | Jan 5, 2016 | clean graffiti
2015 was a huge year for #thesavageway Clean Graffiti! Our eco-friendly, outdoor messaging was used in 11 cities for 21 clients! 2015 saw the growth of our sales team in NYC and in the Southeast. From creating reverse graffiti campaigns for some of the largest organizations in the world to working with the North Carolina government on a safety campaign, we saw this medium grow and evolve! Here is a breakdown of our year in cleaning sidewalks.
Mecklenburg County Parks and Recreation Department
We love seeing organizations use Clean Graffiti for the healthy, insightful medium that it can be. Well Run Media and the Mecklenburg County Parks and Recreation Department used Clean Graffiti to promote tobacco free parks!
Clean Graffiti in Charlotte, NC – #thesavageway
Greenpeace
We created a campaign for the Global organization, Greenpeace, in the spring of 2015 to promote solar power. Using a stencil with two footprints and the hashtag #IStand4Solar, Greenpeace was able to see results through third party content on social media.
Clean Graffiti in Charlotte, NC – #thesavageway
Clarks, USA
Ever have a pair of Clarks Wallabees growing up? We did and that made working with Clarks, USA an even bigger deal. This international fashion brand used Clean Graffiti in SoHo, New York, NY to showcase the location of their flagship store. The detail that went into recreating the vintage Clarks Desert Boot in stencil form was one for the books!
Clean Graffiti in New York, NY – #thesavageway
NC Department of Transportation
One of our favorite jobs was for the NC Department of Transportation. We worked alongside the marketing agency for the NCDOT and integrated Clean Graffiti into their Watch For Me NC campaign. Clean Graffiti safety messages were used across six NC beach towns to act as a reminder to pedestrians and bikers to watch for cars! The six cities included Jacksonville, NC, Greensboro, NC, Durham, NC, Corolla County, NC, Dare County, NC, and Surf City, NC.
Clean Graffiti on the beaches of North Carolina – #thesavageway
Clean Graffiti on the beaches of North Carolina – #thesavageway
Carolina Performing Arts
We made our first trip to Chapel Hill, NC during our Clean Graffiti job for Carolina Performing Arts. The artistic design and kaleidoscope whimsy used for the message truly made the spots stand out! We want to see more companies use Clean Graffiti as street art!
Clean Graffiti in Chapel Hill, NC – #thesavageway
YMCA of Greater Charlotte
The YMCA of Greater Charlotte used Clean Graffiti for the annual Corporate Cup. Clean Graffiti was used as a promotion on the streets of Charlotte, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Isabella Santos Foundation
Another one of our favorites in 2015 was working with the Isabella Santos Foundation. This Charlotte, NC based non-profit uses running to raise money for pediatric cancer research. If you don’t know about Isabella’s story, read here. Putting her image on the ground was such a great reminder to the #IsabellasDreamTeam as they were training.
Clean Graffiti in Charlotte, NC – #thesavageway
NC Music Factory
The Charlotte area entertainment hub known, as the NC Music Factory, used some funny and clever messages to help get across the message that the Factory offers not only great music venues, but delicious restaurants as well.
Clean Graffiti in Charlotte, NC – #thesavageway
OrthoCarolina
OrthoCarolina was an early adopter of Clean Graffiti and has run many campaigns; however one of the smartest campaigns to date still has to be the run we did using “Watch Your Step.” These spots can be seen in Charlotte as well as Concord, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Project Art Aid / Project LIFT
2015 saw the completion of our Project Art Aid Queen City Soup / Project L.I.F.T. art grant with West Charlotte High School in Charlotte, NC. Teaching the students about the medium and then having them help bring the stencil to life was an awesome experience.
Clean Graffiti in Charlotte, NC – #thesavageway
Hooker Media / OrthoCarolina
We also got creative with OrthoCarolina and their relationship as the Carolina Panthers team physicians. We brought in local Charlotte, NC artist Matt Hooker of Hooker Media to design a stencil representing the move that the quarterback uses for touchdowns – the Superman. These spots went down in Winston Salem, NC.
Clean Graffiti in Winston Salem, NC – #thesavageway
MADabolic
We had to represent the #MADlifestyle for the Charlotte-based MADabolic boutique gym. (She is always watching!)
Clean Graffiti in Charlotte, NC – #thesavageway
Mint Museum
The Mint Museum, a Charlotte art institution, used Clean Graffiti to highlight their new youth art program, #NEXGENMint. The campaign was fun, interactive and geared toward middle-high school kids.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
CityMD
New York City saw its first run of Clean Graffiti by #thesavageway through a project with CityMD, a local urgent care.
Reverse Graffiti in New York, NY – #thesavageway
UNC-Charlotte
We were able to complete two jobs on the UNC-Charlotte campus in 2015. The first was for The Edge apartments at Tailgate Village and the second was for Chartwells, the campus dining services division.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
Pearl. Dentistry Reimagined
Who doesn’t like to “Smile More?” Pearl. Dentistry Reimagined used reverse graffiti in the Uptown area of Charlotte, NC to spread some positivity.
CG in Charlotte, NC – #thesavageway
Sustain Charlotte
We kicked off a partnership with Sustain Charlotte and OrthoCarolina to bring a healthy, walking initiative to the Queen City. #WalkCLT was developed and launched in the Plaza Midwood neighborhood in Charlotte, NC. This is a campaign that will reach other neighborhoods in 2016.
Clean Graffiti in the Plaza Midwood neighborhood of Charlotte, NC – #thesavageway
Charlotte’s Thunder Road Marathon
The Novant Health Thunder Road Marathon is a huge deal for the city. It is Charlotte’s largest road race and a qualifier for the Boston Marathon. The marketing agency behind Thunder Road contacted us to complete some Clean Graffiti with positive and motivational messages. The result was AWESOME!
Reverse graffiti in Charlotte, NC – #thesavageway
Solis Crabtree
Apartment Envy? Solis Crabtree has the cure for you! This company used reverse graffiti in the popular Glenwood South neighborhood of downtown Raleigh, NC.
Reverse Graffiti in Raleigh, NC – #thesavageway
Dogtopia Charlotte
We loved the fun paw prints that Dogtopia Charlotte decided to use for their campaign. This doggy daycare put spots down near their location in Southend, Charlotte, NC.
CG in Charlotte, NC – #thesavageway
S&D Coffee
One unique way to use reverse graffiti is through a social media contest, like S&D Coffee did for their partnership with Johnson & Wales University located in Uptown Charlotte, NC. Students had to find the spots, snap a picture, use the hashtag and then they were entered to win $5,000!
Reverse graffiti in Charlotte, NC – #thesavageway
#thesavageway Street Art
And simply because this earth needs more art and positivity, we put down some birds and roses in random places throughout the city of Charlotte.
Street Art in Charlotte, NC – #thesavageway
2015 was great and we are looking forward to what the New Year has to bring for #thesavageway. Follow us on Instagram & Twitter to stay up to date on all of our upcoming projects.
#thesavageway Clean Graffiti / Reverse Graffiti in 2015
by thesavageway | Dec 7, 2015 | clean graffiti
A few weeks ago, we laid down some Clean Graffiti for Dogtopia Charlotte, a local doggy daycare that prides itself on valuing pets as family. We love when brands use Clean Graffiti in conjunction with their other marketing efforts. Dogtopia’s “Come Over and Play” message tied into their social media and other digital marketing efforts.
Clean Graffiti for Dogtopia by #thesavageway
Love the use of paw prints in this Clean Graffiti message by #thesavageway
About Dogtopia Charlotte:
“We offer an open play dog daycare environment where your dog will be free to run, jump, play and sniff to their heart’s content. Our passionate, well-trained staff provides personalized care and exceptional service to our guests on four legs, as well as their two-legged parents. Live webcams offer a peek into your dog’s day and peace of mind that they’re having the time of their life socializing and burning off energy with their friends. At the end of the day you’ll be greeted by a happy, tired pup.” (via Dogtopia website).
Billy loves the Clean Graffiti for Dogtopia Charlotte – #thesavageway
Go out and find one of the Dogtopia Clean Graffiti spots around the Park Rd Shopping Center, Selwyn & Barclay Downs areas! If you spot one, snap a picture, post on social media and tag it with #comeoverandplay & @Dogtopia_CLT. They’ll give you $10 off of your next daycare, boarding or grooming visit for each photo you share.
Hint – this Clean Graffiti spot may be near Nolen Kitchen – #thesavageway
It’s the perfect day for a nice walk in the Queen City so grab your pup, your phone and snag a great deal for dog care this holiday season!
