Quick Summary:
- Companies across the country are using Clean Graffiti for healthcare initiative awareness.
- Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities.
- Details about campaigns with Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline
Companies across the country are using Clean Graffiti for healthcare initiative awareness. Also known as “Reverse Graffiti,” Clean Graffiti brings brand awareness to important health messages. Companies/Organizations such as Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline all used Clean Graffiti as a part of their marketing mix. These companies wanted to reach their target market in a completely new way.
Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities. Clean Graffiti is the perfect addition to a traditional media buy because we are able to directly target the customer with an untapped resource – the sidewalk. And best of all, it’s just water – no paint, no chemicals, just water.
WHO USES CLEAN GRAFFITI IN HEALTHCARE:
- Community Health & Outreach
- Behavioral Health / Psychology
- Communications & Community Engagement
- Violence Prevention & Safety Initiatives
- Breast Health Centers
- Primary Care & Preventative Medicine
- Obstetrics & Gynecology
- Public Health Initiatives
HOW IT WORKS:
The Savage Way team makes a contrast on the sidewalk by using high pressure water on top of a stencil. We leave behind a clean message on a dirty sidewalk using just water. Seriously it’s just water – no paint, no acid, no bleach, no epoxy…. just making a contrast in dirt. Does not damage sidewalks or infrastructure and naturally fades over time
EXAMPLES OF USE:
Atrium Health: The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg County, and instantly wanted to be a part of the activism.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Novant Health: This initiative was created as part of Novant Health’s Breast Cancer and Mammogram Awareness Marketing Campaign. We worked directly with the internal marketing team to create over 200 sidewalk messages in tandem with their external efforts. Clean Graffiti was utilized to specifically target high-foot traffic areas in multiple cities where there is a Novant Health location. We placed these sidewalk ads in the North Carolina locations of Uptown Charlotte and surrounding neighborhoods, Ballantyne, Huntersville, University, Winston-Salem, Kernersville, Thomasville, Salisbury. We also hit the Virginia locations of Manassas and Culpepper. We focused on high visibility areas like pedestrian intersections, park entrances and near walking paths to restaurants. This eco-friendly medium was a great way to build awareness for Mammograms and breast health in the targeted areas.
OrthoCarolina: Over the years we have created a variety of campaigns for OrthoCarolina, the largest private network of doctors around. From positive running messages to free workouts, OrthoCarolina has always had community top of mind. However, our personal favorite campaign was the “Watch Your Step” initiative where we placed safety messages near broken or cracked sidewalks… all powered by OrthoCarolina.
MetroHealth and Cleveland, OH Hospitals: We worked with the staff at MetroHealth & University Hospitals in Cleveland, OH to create a campaign around the “Pop It To Block It” marketing campaign. It was a brilliant way to bring community awareness to the availability of Prep pills for HIV prevention.
Talkspace: Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
National Suicide Prevention 988 Hotline: We are honored to continue work with Mecklenburg County, North Carolina on this important Clean Graffiti campaign for the 988 Hotline for Suicide Prevention & Crisis Line. What a great way to remind people throughout the city that there is hope out there.
By simply calling or texting “988,” anyone can get help with social or family situations, depression, anxiety, thoughts of suicide, alcohol or drug use. You can also call if you just need someone to talk to. Mecklenburg County has resources available 24 hours a day, 7 days a week. It’s free, private, one-on-one help. We were able to sprinkle these health & community messages throughout the county. It is so important that everyone knows that this resource is available regardless or your location or economic status.
We love seeing Healthcare organizations embrace alternative marketing ideas. Clean Graffiti offers an awesome way to get their very important information dispersed to the public. We look forward to many more campaigns like these.