Using Clean Graffiti for marathons and other running initiatives just makes sense. Companies are able to speak to their target market and give a nudge of encouragement directly to their target market – right underneath their running shoes! Recently, #thesavageway executed some Clean Graffiti for Novant Health’s Thunder Road Marathon to do just that.
Encouraging messages, including “Race Yourself,” “Life is a Marathon, Not a Sprint,” and “Keep Your Head Up,” were placed along the marathon route in order to encourage participants during the training period as well as race day!
“Thunder Road really is Charlotte’s marathon,” said Hannah Maschoff, Rock Star Designer at Moonlight Creative Group (the marketing agency behind Thunder Road). “And while we couldn’t be alongside every runner while they’re training, we wanted to use the streets as a way to remind runners the city of Charlotte is (literally) cheering them on. Running is often times more mental than physical. Almost anyone can run, it’s making the decision to get out and to keep going that’s hard. Simple reminders like this are great in a magazine are 1,000 times more impactful if they’re delivered when the runner actually needs it!”
“Charlotte has an awesome running community that ranges from social to serious,” continued Maschoff. “When building a campaign for Thunder Road, we wanted to find a way to reach these runners doing what the love – running. Clean graffiti was a great tool when our main efforts were grass roots.”
In fact, Thunder Road Marathon is having a fun social media contest surrounding the Clean Graffiti. Use #RunCharlotte whenever you find an encouraging message and be entered to win some sweet gifts.
From Charlotte’s Thunder Road Marathon Facebook:
“We can’t be with you on every training run, so we decided to do the next best thing. With help from MoonlightCreative Group and #thesavageway we’ve spread these inspirational pick-me-up’s throughout Charlotte. Snap a #shoeselfie next to one on your next run, post your pic to Facebook or Instagram with the hashtag #RunCharlotte, and be entered to win a $50 expo gift card for Official Merchandise. Winner will be drawn randomly on November 1.”
Thunder Road Marathon is in its 11th year in Charlotte and this year it takes place on November 14, 2015. The Novant Health Thunder Road Marathon also features a Half Marathon and 5K. All courses are certified. For more information, visit www.runcharlotte.com.
Now, go for a run, find some Clean Graffiti, post it to social media and tag #RunCharlotte #thesavageway.