Clean Graffiti is an innovative, sustainable form of messaging that is eye catching at its core. In fact, it’s just a clean message on a dirty sidewalk! However, when a client decides to be witty or clever with their message, Clean Graffiti has an even bigger impact.
Enter the NC Music Factory.
When we approached the Marketing Director (and Social Media Cowgirl herself), Corri Smith about using Clean Graffiti for the NC Music Factory (NCMF), she was immediately interested. It also happened to be perfect timing since they were in the midst of a big re-launch of their brand identity. Clean Graffiti became a natural (no pun intended) addition to their marketing efforts. It would become that 4th or 5th point of contact for the consumer to become familiar with the NCMF brand.
Clean Graffiti for the NC Music Factory.
Everyone knows the NCMF as a great place to catch a concert (Fillmore, Uptown Amphitheatre), however not everyone knows that you can catch a comedy show, enjoy a nice plate of sushi or even play a game of sand volleyball. With the new re-launch, the NCMF began showcasing everything that their facility offers. Running billboards, radio spots and print advertising, their city-wide campaign touted the tagline “Made Fresh Nightly.”
NC Music Factory Facebook Cover Photo for the Made Fresh Nightly Campaign.
NC Music Factory Printed Ad in the Made Fresh Nightly Campaign.
Example of the NC Music Factory Made Fresh Nightly Campaign Neon Sign.
The agency behind the “Made Fresh Nightly” campaign is Centerfold Agency. The team decided to take the creative route in using reverse graffiti and use some witty play-on-words.
Creative Clean Graffiti for the NC Music Factory.
New Clean Graffiti for the NC Music Factory.
With phrases like “Enjoy the Flavor Flav of our Burgers” and “Refreshing Ice-T Served Daily,” the NCMF is bringing attention to the fact that yes, they have concert venues, but they also have a ton of delicious restaurants (something that Charlotteans should be aware of)!
Our hats off to Centerfold and the NCMF for showing their corporate social responsibility and using Clean Graffiti to round out their marketing campaign!
