As #thesavageway, we are blessed to have the opportunity to work with some amazing people and innovative business ideas. Our clients cross industries and company size (and that is exactly how we want it!) We love the variety working with clients on everything from sustainable media like our Clean Graffiti to social media training, brand consultation, copywriting, logo development, public relations, event management and more.
However, every once in a while we are given the opportunity to work with a business from the ground up and get our hands in everything. Most recently that business has been Cruise Carts.
THE CONCEPT
Cruise Carts is Charlotte’s newest transportation service and it is FREE for riders. The company offers a free, green & safe ride in and around the Queen City on an advertiser-sponsored golf cart.
A wrapped Cruise Cart during the testing period.
Cruise Carts Instagram Account: @RideCruiseCarts
“I saw a need in Charlotte for a sustainable transportation service,” said Owner Dustin Adams. “We offer a unique way for companies to not only practice social responsibility but to give back to their customers in a fun way!”
How are these brands giving back exactly? By wrapping a cart, that company is sponsoring a month of FREE rides to potential customers. Cruise Carts can be found cruising the Charlotte streets at popular areas (think Panthers Games, the EpiCentre, NC Music Factory, etc) so everyone walking by or riding in the cart is being exposed to that particular brand (as well as being given promo items). In addition, brands are giving back because each cart is not only 100% electric, but those harmful emissions left from motor vehicles are eliminated when using a Cruise Cart.
BIG PICTURE
There is something to be said for companies that constantly keep their consumers in the forefront of their mind. Seeing companies actively make the decision to think outside the box of traditional media AND practice sustainability is so rewarding for us.
We’ve seen these innovative thinkers with our Clean Graffiti service. Leaders like OrthoCarolina, MADabolic, and the YMCA of Greater Charlotte (just to name a few) have seen the benefit of using sustainable media. Now we have the chance to watch our client, Cruise Carts, take on this sustainable, outdoor media world as well!
HITTING THE STREETS
On New Years Eve 2014, Cruise Carts had their first contract with another Charlotte startup, Socialtopias. Socialtopias is a social networking app that allows users to discover new places, make plans with friends, and claim exclusive deals. During their NYE launch party, Cruise Carts acted as the VIP shuttle service to and from the several event locations happening around the city.
The Socialtopias team on the Cruise Cart in Uptown Charlotte.
Wrapped Socialtopias Cruise Cart.
Socialtopias quickly embraced the free ride concept and saw the value of aligning with another cool, innovative company in the Queen City. In the coming months, Cruise Carts will have an official launch date and media event, so stay tuned for more details. In the mean time, follow them on social media to stay up-to-date on progress (Facebook, Twitter, Instagram).
We are elated for Dustin and the Cruise Carts team! They truly are leaving Charlotte a little bit happier with each FREE ride!
More happy passengers on a Cruise Cart.
Cruise Carts at a Carolina Panthers game.
