Explore Your 704 is a Clean Graffiti Scavenger Hunt, powered by OrthoCarolina, promoting city-pride and has weekly winners.
A Clean Graffiti scavenger hunt. This has been on our bucket list for at least 4 years now. Sure, a traditional scavenger hunt could have happened at any time, but we’re anything but traditional. Working alongside our awesome client, OrthoCarolina, we have created the first ever Clean Graffiti scavenger hunt called “Explore Your 704.” And it’s pretty epic.
WHAT IS EXPLORE YOUR 704
Explore Your 704 is the first scavenger hunt of its kind in Charlotte, NC. We created three graphic designs in partnership with Gustave Soto, local Charlotte graphic designer. We then translated those designs into our custom stencils to use for the Clean Graffiti portion. If you’re unfamiliar with Clean Graffiti, we clean an image onto a dirty sidewalk with a pressure washer. Don’t worry, it’s just water). This Scavenger Hunt was a way to make a game of exploring the Queen City’s finest neighborhoods.
Twelve clues will guide you to three different sidewalk art images that exude city-pride. Each of the three images will be labeled (1 of 3, 2 of 3, 3 of 3) and there are 4 unique locations per image. (check out this link to download the pdf with all of the hints). Your mission is to use the clues to find these Clean Graffiti images. Snap a photo and upload to Instagram using #ExploreYour704. Each individual photo posted is considered an entry to win (aka you do not have to find all three to be a winner).
Here is what the images look like:
Every Saturday (10/20, 10/27, 11/3, 11/10), we will be selecting a random winner from Instagram. And the prizes are legit – check them out:
Week 1: $100 gift card
Week 2: $250 gift card
Week 3: Custom Moss Art from #thesavageway (that’s us!)
Week 4: Choose your own destiny prize, a $300 value (Choice of Carolina Panthers tickets, 704 Shop gift card and more) and a party at NoDa Brewing Company on Saturday, November 10, where we have an even bigger surprise in store from Southern Tiger Collective.
The surprise at the NoDa Brewing day party is an element that we are incredibly excited about coming together. Stay tuned as party details are finalized – like how to get your first beer free (sponsored by us, #thesavageway).
The scavenger hunt runs October 10 – November 10, 2018. You can participate anytime by posting to Instagram with #ExploreYour704.
WHY EXPLORE YOUR 704
OrthoCarolina is a company that embraces the community. Anytime we’ve approached them with a fun idea to get creative with Clean Graffiti, to push the line and to get people outside and moving, the’ve been all in. Our collective goal is to get Charlotteans active, outside and curious about our neighborhoods. By providing free public art in an eco-friendly and unexpected way, we can help cultivate a love for our city.
– Upload as a native Instagram post using #ExploreYour704 to be entered to win.
– One winner selected each week on 10/20, 10/27, / 11/3, 11/10.
– Prizes to be coordinated via email. Local Charlotte pick up or shipping arrangements can be made.
– Multiple entries welcome.
– Winners can only win once. If randomly selected twice, a different submission will be selected as the weekly winner.
– Location clues found at ExploreYour704.com
– Follow @thesavageway and @orthocarolina for contest clues, updates and winner announcements.
– This is not affiliated with Instagram or its affiliates.
This campaign is powered by OrthoCarolina and #thesavageway.