#MADlifestyle : An individual who refuses to be a statist. The architect of his or hers own life. A goal seeker who creates his or her own path and one who chooses to do what they love.
When #thesavageway met with Brandon Cullen, owner of MADabolic, Inc, to talk Clean Graffiti, we saw firsthand what this #MADlifestyle was all about. We were invited to join the MAD trainers & gym members for a round of beers at local favorite Good Bottle Company. This group of athletes talked of their favorite workouts, places to shop, favorite farmers markets and more! This social hour is exactly what the gym is all about; connecting like-minded athletes and supporting locally owned businesses.
Beyond their unique approach to athletes, MADabolic has an amazing brand and their marketing is incredibly on point (way to go Pink Toast Ink!) When the conversation of Clean Graffiti came up, it seemed like a natural fit for this hip, community- conscious gym.
“I love everything about Clean Graffiti. Unique, professional and edgy, an exact parallel with our company MADabolic Inc,” said Cullen. “Everyday we strive to lead with innovative thinking in the competitive fitness market. I believe Clean Graffiti represents this exact mindset in the advertising world and consider this to be the perfect marriage.”
The image of the “MAD” woman can be seen around the SouthEnd area of town near the flagship location on South Boulevard.
It’s as if she is keeping a watchful eye on her athletes. Encouraging them on their #MADlifestyle journey. Watch out for the MADness around the Queen City and who knows, she may even start watching the streets of Lake Norman next!
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
