600 Festival Hosts Their Annual Circle K Speed Street in Uptown Charlotte

It’s that time of year again. Speed Street is here, and the crowds are ready. There are an expected 300,000 participants to make their way through the music festival, food trucks, and games in Uptown Charlotte.

Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events since its inception. This event will be rocking the streets of Charlotte May 23-25, 2019 with live entertainment, access to racing’s brightest stars, giveaways and interactive displays. Corey Smith, Brothers Osborne, and STYX will be the headline talent for this 25th anniversary of Speed Street.


We had the honor of working with Mary Johnson and Meg Seitz, the powerhouses behind the marketing for this year’s Speed Street, on a Clean Graffiti campaign. We put down a fun “Drive into Summer” message a month prior to this weekend’s event to help drive awareness. We placed these spots in high traffic areas around the popular neighborhoods of Uptown, Plaza Midwood, NoDa, Southend and FreeMoreWest.

The reaction from passersby has been great! We see people post on their Instagram stories all the time with this fun message. And the best part of this creative marketing is that it is just water. Using only a pressure washer and a stencil, we are able to create a contrast in the dirt and leave a clean message behind. Our eco-friendly messaging is a great accompaniment to an event’s marketing mix. You are targeting your audience exactly where they are.. the sidewalk.

pressure washed message onto a sidewalk showcasing the 2019 SpeedStreet

Clean Graffiti for Speed Street in Charlotte, NC

three beautiful little girls pose with a sidewalk message promoting Speed Street festivities

Oh hey girls!!! 600 Festival is happening this weekend!

Clean Graffiti for the 2019 600 Festival.

Sidewalk messaging in a popular , artsy neighborhood

Clean Graffiti in NoDa, Charlotte, NC. Speed Street is taking place this weekend in Uptown.

Man and woman stop with the brown dog and take a picture of Clean Graffiti

Marketing right where the customer is walking, the sidewalk.

Have fun at all of the SpeedStreet festivities this weekend. If you happen to find one of our Clean Graffiti spots around town, snap a pic, post to Instagram and tag us! We’d love to see!