Patagonia, Diet Coke, The Rolling Stones, Lululemon, Talkspace, Greenpeace, PETA Use Creative Advertising
KEY TAKEAWAYS:
– Clean Graffiti offers large companies a unique approach to outdoor advertising, by using the sidewalk to target their target market.
– The Savage Way has worked with the likes of Coca-Cola, Patagonia, The Rolling Stones, Lululemon, Talkspace, Greenpeace and PETA on Clean Graffiti campaigns across the country.
– This media buy helps elevate a company’s Corporate Social Responsibility. It also shows innovation and creativity to use dirt as an asset. We are excited to continue to work with brands that understand that there are different media options out there.
Clean Graffiti has been a wonderful addition to our client’s marketing mix. There are traditional out-of-home advertising options like static billboards and posters, bus stop ads, digital billboards, transit ads, street furniture and wildpostings that work to get a message across. But occasionally a client needs a unique approach to a campaign and that is where Clean Graffiti comes into play. By utilizing the sidewalk, Clean Graffiti allows an option to target clients in a non-traditional way – right where they are walking every single day.
Over the years, we have had the pleasure of working with a variety of major companies on different Clean Graffiti campaigns across the country. Below we will go over a few of the memorable projects for the brands that we all know so well.
Diet Coke: We completed a four-city Clean Graffiti tour on behalf of Diet Coke and Coca-Cola Consolidated, Inc. We were busy putting down our eco-friendly outdoor advertising medium in Baltimore, MD, Memphis, TN, Greensboro, NC and Charlotte, NC.
Patagonia: Patagonia is far beyond just an accomplished outdoor retailer. They are the kind of company that inspires us to our core. They care deeply about the environment and their impact on Mother Nature. As a certified B Corp since 2012, Patagonia cemented its commitment to environmental and socially responsible practices – and it’s found in everything they do.
In recent years, we were able to create Clean Graffiti campaigns in Charlotte, NC for the South End store ( twice), Baltimore, MD for the Fells Point store (twice), Atlanta, GA for the ATL Beltline store and Nashville, TN for the 601 Overton St location.
Lululemon: Lululemon is a global luxury apparel company that is also dedicated to supporting and manifesting lifestyles for men and women while also building a community with like minded individuals. Our partnership with Lululemon grew out of a desire for us to “pave the way” into a new year with a fresh, out of the box campaign. Enter Clean Graffiti. Lululemon wanted to reach out to the collective runners of Charlotte who run to feel grounded and leave a workout feeling inspired. Since Lululemon’s goal was to encourage runners to hit the sidewalks throughout the winter months, our partnership naturally turned to connecting the dots within the Charlotte community. We were able to link Lululemon with local run clubs and some of the awesome runners this city has to offer.
Greenpeace: Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace. Our Clean Graffiti initiative was one piece of the #IStand4Solar story. We were able to create a template that embodied the solar message, art and one that sparked engagement. Our interactive piece encouraged pedestrians to put their feet in the art and take a picture.
The Rolling Stones: This campaign was such a beautiful use of our eco-friendly medium. Since the Rolling Stones are so iconic and everyone associates the “mouth” with this band, the stencil could be kept clean and simple. No words, no call to action – just a teaser that also acts as brand awareness. And to utilize the sidewalks where potential concert-goers are walking everyday is the perfect new way to reach their audience.
Talkspace: Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
PETA: We did a Clean Graffiti campaign for the animal rights organization, PETA (People for the Ethical Rights of Animals), in Austin, TX surrounding the use of forced monkey labor with certain Whole Foods Thai Coconut Milk products. We placed spots around Whole Foods and their corporate headquarters in order for PETA to bring awareness to this injustice. This truly grass roots effort was a great way for this activist organization to bring awareness to an important animal cause.
In Summary
It’s amazing to witness these huge corporations embrace an alternative advertising avenue such as Clean Graffiti. Seeing Big Business use some of their marketing dollars in a green and sustainable way is something we are definitely here for!
Not only does this media buy help elevate the company’s Corporate Social Responsibility, it also shows innovation and creativity to use dirt as an asset. We are excited to continue to work with brands that understand that there are different media options out there. Our Clean Graffiti lets you directly target where your audience is walking every single day – the sidewalk. It is a subtle, unexpected message that can bring a smile to your customers face.