OrthoCarolina, the regional leader in orthopedics, has been a continued
supporter of the #thesavageway and their innovative marketing medium of Clean
Graffiti. Months ago, OrthoCarolina became the first in the Charlotte area to
utilize this green medium to promote branded messages. With two eco-friendly
campaigns already in the books, one with the Carolina Panthers and the other
supporting local runners, OrthoCarolina has taken the lead with this sustainable
branding avenue.

Recently, an opportunity to continue this relationship with the sub-brand of
OrthoCarolina Running presented itself. OC Running sponsors the NoDa
Brewing Run Club, a local run group that meets every Wednesday and runs 1-
5 mile loops, ending with a tasty reward at the Noda Brewing Company. The
ladies of #thesavageway pitched an idea to promote both of these health minded
organizations via Clean Graffiti.

Along the race route, #thesavageway team created nearly 60 clean graffiti
impressions touting a variety of messages. The messages included supportive
words such as “Stay Strong” and “Run Hard, Feel Good.” To assist the runners
there were also arrows outlining the various race routes options. Over 300
runners came out for the run on March 13 and the clean messages were warmly
received.

Outside NoDa Brewing on March 13

OrthoCarolina Running logo in Clean Graffiti

NoDa Brewing Run Club Powered by OrthoCarolina Running

Clean graffiti along the NoDa Brewing Run Club route

It’s Just Water. There is no ink, paint, paper or harsh chemicals used in this cleaning process.

STAY STRONG! Encouraging messages from OrthoCarolina along the Noda Brewing Run Club Route.

RUN HARD, FEEL GOOD!

About OrthoCarolina
As one of the nation’s leading orthopedic practices with offices across the
Carolinas, OrthoCarolina is your destination for comprehensive orthopedic care.
Leveraging our physicians’ expertise in the areas of foot and ankle, hand, hip and
knee, shoulder and elbow, spine, sports medicine and pediatrics; and providing
services that include physical therapy, MRI and post-surgical support; we can
offer you a continuum of care unmatched in the region.

OrthoCarolina. You. Improved.
Visit online at www.orthocarolina.com.

About NoDa Brewing Company
NoDa Brewing Company opened its doors to the world on October 29, 2011 as a production brewery and on-site tap room. In addition to the tap room where we sell pints & growlers, we offer brewery tours and have enough space for special events, live music and other forms of entertainment & activities. Also, look for us, and ask for us, on tap at your local restaurant or pub.

NoDa Brewing Run Club
Founded by Brian Mister, the Director of Community Optimism for NoDa Brewing, this run club meets every Wednesday for a 1, 3 or 5 mile loop all ending back at NoDa Brewing for a beer.
Follow them at @NoDaBrewingRunClub

Visit online at www.nodabrewing.com