by thesavageway | Apr 17, 2017 | community
MORNING THOUGHTS SERIES: Once a week we will be sharing some of our morning meditations, coffee talks and general life mantras. Yes, #thesavageway is a creative marketing agency, but it is also a lifestyle. We (Torrie Savage & Paula Bartlett) strive to live a healthy, happy, positive life and we want to share our perspective. You can also follow along on Instagram with the hashtag #thesavageway.
Write It Down
Morning Thoughts: Write it Down. The power of pen to paper helps guide #thesavageway.
Morning Thoughts: Write it Down. The Passion Planner is a saving grace for everyday planning. #thesavageway
We are team paper at #thesavageway. Yes, we work in the digital space and can appreciate those iCalendar meeting reminders, but there is just something about putting pen to paper that just doesn’t compare to using technology.
If you ever take a meeting with me (Paula) or Torrie you are bound to see a Passion Planner, little notebook, a printed list of things to accomplish, Post-it notes, etc. #AllThePaperOptions.
Being a business owner requires us to wear many hats – Sales, Marketing, Operations, Creative Leaders, HR, Customer Service, Accounting, etc. Writing things down not only makes it easier to prioritize tasks, stay focused and be more productive, but it helps us to keep our sanity.
I write everything down; To-do lists, grocery lists, random thoughts while sitting on the porch. Everything. And usually in two different places. If I don’t write it down, it’s like it’s not real.
In fact, paper is so crucial to our lives that we use our notes to help manifest ideas. Setting intentions has become an every week practice for both of us. A visual representation of our personal and business goals helps to make those dreams a reality. We are constantly reinforcing what we want to happen in our lives – and we are able to make actual progress on accomplishing those goals because they are top of mind. By putting pen to paper, we are actively opening the space for ideas to become a reality.
So cheers to appreciating the old school art of taking notes. Cheers to staying organized & sane. Cheers to manifesting all of the ideas. And cheers to always having Post-its in your purse.
#MorningThoughts
by thesavageway | Apr 5, 2017 | community
MORNING THOUGHTS SERIES: Once a week we will be sharing some of our morning meditations, coffee talks and general life mantras. Yes, #thesavageway is a creative marketing agency, but it is also a lifestyle. We (Torrie Savage & Paula Bartlett) strive to live a healthy, happy, positive life and we want to share our perspective. You can also follow along on Instagram with the hashtag #thesavageway.
Trust Your Gut
#thesavageway has been using the mantra of “Trust Your Gut” since its founding in 2012.
When I think about #thesavageway and what we’ve built our company upon, one notion keeps coming to the surface. That notion is “Trust Your Gut.” It is incredibly important to learn what you value and what you want to put out into the world, both as an individual and as a business. Once you know what matters to you, you will be able to practice the skill of trusting your gut.
Many times as an entrepreneur you are going to be challenged with unchartered territories; client requests that seem far fetched, making business decisions that will affect you one year down the road, or deciding whether to take on that new project or not. All of these instances can be scary and overwhelming. However, decisions become a lot easier if you can trust your gut and listen to those core values.
When you “Trust Your Gut,” you can take the second guessing out of things. If you know you don’t want to represent that company, you will say no…not “Maybe?!?” You will feel confident that it is not the right fit, and that you’re not just saying yes because you need the paycheck.
Learning to trust your gut is a practice. It’s something that you have to actively stimulate to do well. Ask yourself what you value. What does your company represent? Who do you want to be talking about everyday? We like this 3-minute read from Fast Company that talks about the importance of listening to your gut – especially the notion of carving out time to reflect.
At the end of the day, if you feel confident in the decisions you make, whether it’s making a change in your business direction or adding/subtracting a client, as long as you trust your gut – you’ll be good.
#MorningThoughts
by thesavageway | Feb 9, 2017 | community
Rooted In Love is a 30 day plant-based cleanse designed by Lauren McAbee of Essential Thrive. #thesavageway
During the month of February, we are participating in an awesome program called Rooted in Love. This 30 day plant-based cleanse, designed by Lauren McAbee of Essential Thrive, is meant to rejuvenate your love of self and lead with a compassionate heart.
WHAT IS ROOTED IN LOVE:
– Plant-Based Diet (meaning vegan, whole foods)
– doTERRA Cleanse Protocol
– Daily Mantras paired with doTERRA essential oils
– Chakti Yoga (every Monday, Wednesday & Saturday)
Full disclosure, I (Paula) was a vegetarian for 8 years and in November of 2016 both Torrie & I went vegan – so this cleanse was not that big of a leap for us. However there are 23 people participating in this cleanse and they include all walks of life – vegetarians, meat eaters, junk food lovers, health enthusiasts and new plant-based eaters. It’s been awesome watching others discover the power of plants and just how good food can taste when you eat clean.
WHY ROOTED IN LOVE:
The goal is to fall madly in love with you – to appreciate exactly where you are right now – this body, this mind, this strength. When you can slow down and realize how incredibly lucky you are in this world, it is easy to show gratitude. Too often, we criticize ourselves and are too hard & rough with our egos. Rooted in Love is the perfect time to change all that. This 30 day cleanse uses essential oils to connect to our emotions, to create the space we need to heal those criticisms. It uses plants to heal our cells and allow the body to function exactly as it should. It uses exercise to build not only strength, but confidence in how the body moves.
It’s been going great and we are over a week into it now. Here are a few of the delicious meals and snacks we’ve been preparing using plants & creativity or that we’ve found at local vegan restaurants like Living Kitchen and Namastay Kitchen.
Yummy vegan options on the Rooted In Love Cleanse. #thesavageway
More delicious meals on the Rooted In Love Cleanse by Essential Thrive. #thesavageway
Make sure you follow along with @thesavageway on Instagram Stories (that’s where we post all of the cleanse yumminess). We will do a follow up blog at the end of the month to let you know how everything went. In the mean time, you can check out more info on Lauren & Essential Thrive by checking out her Instagram, Facebook or joining us for a Chakti Yoga class. If you’ve ever heard me or Torrie talk about this booty-shaking, hip-hop yoga class, then you know how amazing it is.
Side Note: If anyone is interested in learning more about this cleanse or how to take this leap into the plant kingdom, send us an email at info@thesavageway.com. We’d love to chat! Here’s to being Rooted in Love. Every. Single. Moment <3
by thesavageway | Jan 12, 2017 | community, Uncategorized
Paula & Torrie of #thesavageway hosting a Google Hangout for NoDa Brewing Company beer lovers.
NoDa Brewing Company is looking to hire a full time Social Media Strategist in the Charlotte, NC area. That’s right, NoDa Brewing Company, one of the original and most award-winning breweries in the area is growing their team. The question becomes, who is going to fill these creative shoes? This woman/man will be working for a family-owned company that values quality beer and quality people. From the NoDa Brewing website:
“After the beer, NoDa Brewing Company is all about our people. Whether they help make the beer, sell the beer or serve the beer, every person here is a vital part of our culture and makes what we do more enjoyable on a day-to-day basis. Without these people there is no NoDa Brewing.”
ABOUT NODA BREWING COMPANY: NoDa Brewing Company was opened in 2011 with a 15 bbl brewhouse (2229 N. Davidson St., Charlotte) and in late 2015, opened a second production location (2921 N. Tryon, Charlotte), with tap room, housing its 60 bbl brewhouse. NoDa Brewing currently has seven year-round beers with multiple seasonal offerings available on-tap at local bars & restaurants and the brewery’s tap rooms including five year-round can options. Look and ask for NoDa on tap at your local restaurant and bar. For more, visit www.NoDaBrewing.com.
NoDa Brewing Company is hiring a Social Media Strategist. Apply today to jobs@thesavageway.com
We are honored to be helping the NoDa Brewing Company crew find this social media leader. You can find the job description and application items below or at the Charlotte Agenda Job Posting here. Please DO NOT CONTACT NODA BREWING ABOUT THIS JOB (they are busy making delicious beer and helping the Charlotte community). That is what we (#thesavageway) are here for! Email us at jobs@thesavageway.com and provide with all the info below. We will be in touch! Cheers!
Position: Social Media Strategist
Company: NoDa Brewing Company
Status: Full Time
Rate: Salary, based on experience
Benefits: Company paid Medial Benefits (the first of the month following start date), Paid Vacation and Sick Benefits, 401k Benefits, Company provided Computer & Phone
OVERVIEW
The Social Media Strategist will be the voice and storyteller of NoDa Brewing Company. This role requires a person to be thoughtful, creative, community-based, engaging and a problem-solver. The ideal candidate can both take a beautiful Instagram picture and articulate the complexities of a beer in a blog post – all while being on-brand. Community is a big part of the NoDa Brewing Company and the candidate will need to integrate themselves into the beer community with a positive attitude.
RESPONSIBILITES:
MANAGE
-Manage the creation and publishing of relevant, original, high quality content on Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Etc
-Become a storyteller for the brand while still implementing brand standards
-Ensure that consumer social media experiences align with overall company goals and visions
-Occasionally promote content through social advertising
ENGAGE
-Execute day-to-day, real-time consumer communications through social media – Focus will change with days, months, seasons, and industry events
-Communicate with all fans and followers via social media to create a strong network (i.e. replying to all comments/inquires and starting organic conversations)
-Implement and understand hashtags – be able to create and manage campaigns
PLAN
-Create a regular publishing schedule
-Implement an editorial calendar to manage content and plan specific, timely marketing campaigns
-Design social media strategies to achieve marketing goals
ANALYZE
-Analyze traffic trends and develop recommendations and strategies for improvement (i.e. implement roadmap for increasing engagement/followers, ideal number and style of posts, measures for success)
-Conduct monthly social media and website analysis and summary report
REQUIREMENTS:
-2-3 years Social Media Marketing experience, Bachelors Degree Required
-Strong, professional written and verbal communication skills with an attention to detail.
-In-depth understanding of Internet trends (memes, viral marketing strategies, new technology, internet lingo) and ability to apply these to everyday tasks.
-Working knowledge of current video & photo editing apps (this of course goes along with knowledge of Windows, Microsoft Word, Excel, Outlook – you know, the basics).
-Must be enthusiastic (you’d be working for a brewery – this should be the easy part!)
-Must be self-driven & manage time efficiently.
-Ability to use the right and the left sides of your brain. We need you to be wildly creative, but also strategic with a good eye for detail.
-Being social is a huge plus. NoDa Brewing drives engagement by engaging partners, influencers and beer drinkers where they are. A big part of the job will be actively interacting with people and companies talking about NoDa Brewing online and IRL.
-Have a finger on the pulse of the craft beer industry as well as relevant lifestyle and media trends. (oh and a love for craft beer is strongly preferred).
CONTACT INFO:
If you’re interested, please forward your resume and answer the following questions in an email to jobs@thesavageway.com. DO NOT CONTACT THE BREWERY!!!
- Why do you want to work for a brewery?
- If you had 8 hours free time, what would you do?
- What’s your favorite beer style and why?
- What are 2 items on your “bucket list”?
- If you could grab a beer with anyone, alive or dead, who would it be?
by thesavageway | Jan 10, 2017 | clean graffiti, community, moss art, services, Uncategorized
Meet #thesavageway: Torrie Savage & Paula Bartlett seeking the good on a job in Boston, MA.
Meet #thesavageway
We’ve been in business since 2012. In the early days we focused on social media execution/training along with PR for local Charlotte businesses. From Papi Queso, Heist Brewery and Libretto’s Pizzeria to AIR Aerial Fitness and Cruise Carts, our client list was diverse and successful. However, while we were representing our clients during the day, at night we were creating something new and different – Clean Graffiti (or a clean message on a dirty sidewalk).
As we developed our core eco-friendly service, Clean Graffiti, we deliberately created a shift in our business. We began opening up our time for more Clean Graffiti work and slowly wrapping up our social media consulting clients. This shift happened over a few years, but now we are in a place where the services of #thesavageway reflect our passions.
Clean Graffiti
Moss Art
Creative Marketing
Examples of Clean Graffiti work by #thesavageway.
Examples of Moss Art by #thesavageway.
We still consult and guide local businesses from time to time, but we only accept a handful as clients. And the ones we choose to work with, we wholeheartedly believe in what they stand for as a company.
So what is #thesavageway?
We are a creative marketing agency. We seek clients who are willing to think big and entrust us with their message.
We cultivate creativity in nature. Whether it is dirt and concrete or moss and recycled wood, we find the beauty in the outdoors and turn it into a creative marketing campaign.
We are a lifestyle. Our outlook on life, the future, health, food and relationships – they all revolve around compassion and living colorfully. We seek the good in all things and desire for you to as well.
So hello! We’re Paula Bartlett (that’s me – I write this blog) and Torrie Savage. 2017 is going to be a great year and we hope that you follow along. Expect to see some fun reverse graffiti campaigns (across many cities), lots of yummy plant based food, dancing videos, laughter and other shenanigans. Oh and be sure to follow our Instagram page – that’s where all the fun really happens 🙂
#PeaceLoveNSidewalks
PB & TS
#thesavageway
by thesavageway | Aug 23, 2016 | community, services
The 4th Annual Walk a Mile in Her Shoes Charlotte charity walk for Safe Alliance is taking place this Saturday, August 27, 2016 at 9am at NoDa Brewing Northend.
Walk a Mile in Her Shoes is this Saturday, August 27 at 9am. #thesavageway
This event is all about men (and women) raising awareness about rape and gender violence by walking a mile in heels. To quote Charlotte’s Walk a Mile in Her Shoes ® flyer, “In spirit of the old saying “you can’t understand someone’s experience until you’ve walked a mile in their shoes,” Walk a Mile in Her Shoes ® literally asks men to walk a mile in women’s high heeled shoes. The event is a playful and fun opportunity for men to raise awareness in their community about the serious causes and effects of sexualized violence.”
Come Walk A Mile in heels on Sat. August 27 and support Safe Alliance. #thesavageway
Walk A Mile In Her Shoes benefits Safe Alliance. #thesavageway
The crowd gathering at the 2015 Walk A Mile event. #thesavageway
This year, the event will start and finish from the new NoDa Brewing Company location at 2921 N. Tryon Street, Charlotte, NC.
Date: Saturday, August 27th, 2016
Registration Begins: 9:00am
Welcome/Walk Starts: 10:00am
Awards/After-Party: 11:00am
Cost: $25 for Men, and $10 for Ladies.
There is still time to register. Check out this link for all of the information.
The 2016 beneficiary is Safe Alliance. This amazing group “provides a continuum of critical crisis services to those victimized by domestic violence, sexual assault or child abuse. Services include a 24-hour crisis line, the 80-bed Clyde & Ethel Dickson Domestic Violence Shelter, safety planning services, hospital accompaniment, case management systems advocacy, support groups, court advocacy/accompaniment and legal representation. Safe Alliance assists over 10,000 people annually throughout Mecklenburg and south Iredell Counties and reaches an even greater number of people through community educational, prevention programs and institutional advocacy.”
For more information, visit safealliance.org.
(All photos courtesy of the Walk A Mile In Her Shoes website.)
by thesavageway | May 16, 2016 | community
We LOVE getting to work with interns who are passionate, inquisitive and excited about the work that we are doing at #thesavageway. We have a gem in our newest intern, Katie Lacks. We asked her some questions so you could get to know her a little better.
Here’s #thesavageway intern, Katie (on right) with her niece.
Katie Lacks, newest #thesavageway intern, is always up for an adventure.
What’s your nickname? Gator
Where did you go to school? Miami of Ohio
How did you hear about #thesavageway? After noticing their Clean Graffiti during my runs…then looking further into #thesavageway on Social Media (Instagram and Facebook).
Why did you want to work with #thesavageway? I wanted to be a part of this inspirational duo and learn the ropes of running a startup company in the creative industry.
You’re a few weeks into this internship, what are your thoughts thus far? Torrie and Paula are A.MAZ.ING! Seriously, two of the most fun and innovative ladies I’ve ever met…I feel so lucky to be a part of their magic even if only for a few months.
Name 3 of your favorite songs:
Brett Eldredge: Mean to Me
Justin Timberlake: Mirrors
Thomas Rhett: Die a Happy Man
Dream job? Startling my own clothing line or opening my own boutique.
Favorite Food? Sushi…all day, errrrrday!
#thesavageway team loves their pups!! Intern, Katie with her Golden Doodle.
Welcome to the squad, Katie!! #thesavageway
Welcome to the squad, Katie! Follow her intern adventures through out #thesavagewayinterns Instagram page. <3
by thesavageway | Dec 3, 2015 | community
The second do good. feel good. SERIES event is this Saturday, December 5. #thesavageway
We (#thesavageway) have joined forces with Breathe Refuge and NoDa Yoga for an ongoing event series called the do good. feel good. SERIES. The idea behind this series of events stemmed from a desire to put our skills and energy back into the community in which we live – Charlotte. Collectively, we saw a need for an event where you are actively bettering yourself and also assisting others at the same time.
The purpose of the do good. feel good. SERIES is to offer the Charlotte community a workshop in a healing area (yoga, breathwork, etc) or to learn a skill. These events are meant to rejuvenate the body, mind and the soul.
The minds behind the do good. feel good. SERIES. #thesavageway
“Bringing our three companies together for an event was a very natural fit,” said Jonathan Winn, owner of Breathe Refuge. “We all exist to positively influence our clients and community. We saw an opportunity to use our areas of expertise to give back to this great neighborhood that we live in.”
THIS SATURDAY: Help the Behailu Academy!
This Saturday, December 5, 2015, we will be hosting a breathwork class led by the one and only Jonathan Winn of Breathe Refuge. The event runs from 1-3pm at the NoDa Yoga studio (3201 N. Davidson St). Event attendees can expect a healing and rejuvenating breathwork class in a safe setting and enjoy a snack from Bruks Bars afterward.
Saturday, December 5 from 1-3pm join in a breathwork class and help local charity Behailu Academy. #thesavageway
Tickets are $30/person and all proceeds benefit Behailu Academy, a Charlotte area kids art program. They are located in the historic arts district of NoDa – and they rock! The Behailu Academy empowers youth to find and use their voices through the arts, academic support and community service.
Here’s what they do:
– A free after-school youth apprenticeship program that encourages students in 9th-12th grade to stay in school, engage in their communities and pursue arts affiliated opportunities beyond high school.
– 5-buck Fridays where youth take short-term workshops to complete a single project and other workshops such as dance, video editing or oil painting at a low cost.
– Bi-monthly youth arts showcase events open to the public during NoDa’s bi-monthly gallery crawls.
These are the kids that will be helped on Sat. Dec 5 during the do good. feel good. SERIES. #thesavageway
Tickets can be purchased by visiting nodayoga.com and searching Workshops. For additional information, please email info@thesavageway.com.
What started out as a little idea to give back to our community has turned into an ongoing event series that we couldn’t be more proud of. We’d love to see you there on Saturday! Stay tuned for more do good. feel good. SERIES events in 2016!
