Patagonia is far beyond just an accomplished outdoor retailer. They are the kind of company that inspires us to our core. They care deeply about the environment and their impact on Mother Nature. As a certified B Corp since 2012, Patagonia cemented its commitment to environmental and socially responsible practices – and its found in everything they do.
Patagonia Uses Eco-Friendly Advertising
When we got the call to create multiple Clean Graffiti campaigns for Patagonia, we were elated to extend their environmentally-friendly practices to the outdoor advertising space. Clean Graffiti is created by using dirt on a sidewalk and high pressure water. We make a contrast in the dirt and leave a “clean message on a dirty sidewalk.” There are no paint, chemicals or bleach used. It’s just cleaning. So for a company that cares so deeply about protecting the environment, Clean Graffiti is an excellent choice for an OOH option. “The environmental impact (or lack thereof) of Clean Graffiti was definitely a key factor in determining what kind of local marketing we were interested in using,” said Andrew Farison, Retail Events Marketing Specialist for Patagonia.
“Patagonia’s experience using Clean Graffiti has been fantastic, leaning into a creative and eco-friendly way to help promote store locations and drive awareness in new markets in particular has proven to be a very efficient and cost-effective local marketing strategy,” continued Farison.
In recent years, we were able to hit the markets of:
– Charlotte, NC for the South End store – twice
– Baltimore, MD for the Fells Point store – twice
– Atlanta, GA for the ATL Beltline store
– Nashville, TN for the 601 Overton St store
The spots went down in high-foot traffic areas near the stores. We tried to find the popular walking paths where there was the most accumulated dirt on the sidewalks. We love how we were able to translate the Patagonia branding into stencil format – whether it was their traditional logo or a more artistic interpretation of the brand.
Making an Impact
The spots speak for themselves! Gorgeous, eye-catching and right where potential customers are walking – the sidewalk. It’s great how just using nature can make an incredible visual impact.
We love this quote from their website, “At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have – our business, our investments, our voice and our imaginations – to do something about it.” Now THAT is what it means to stand on business. Honored to continue working with such a forward-thinking brand / company.