by thesavageway | May 10, 2017 | clean graffiti
Clean Graffiti for Greystar South End Hops Festival. #thesavageway
The fourth annual Greystar South End Hops Festival returns this weekend to the delight of Charlottean beer lovers. But dog lovers will be in heaven too as this beer festival will benefit RescuedMe, a non-profit organization that rescues dogs in dire need of safe homes.
The event is this Saturday, May 13 from 2-6pm in the heart of South End (308 W. Carson Blvd. & Mint St.). Expect plenty of craft beer (from more than 40 breweries), live local music & food trucks.
This beer fest is dog-friendly and open to anyone 21+ years old. You can find out more about VIP tickets & General Admission Tickers here.
Clean Graffiti
We were able to partner with Third Rock Events on some Clean Graffiti for the upcoming South End Hops Festival. We love how the Historic South End logo is intertwined with the hop leaves. Our eco-friendly process is the perfect addition to any event. Using just water and dirt, we are able to target your audience in an unexpected way – the sidewalk. You can find these on your walk to the beer festival and throughout South End.
Here is some Clean Graffiti for the South End Hops Festival. Event is this Saturday, May 13. #thesavageway
Clean Graffiti in Charlotte, NC for beer festival. #thesavageway
So grab your best bud, your dog and get ready to have a great time at South End Hops Festival.
by thesavageway | May 4, 2017 | clean graffiti
Open Streets 704 is this Sunday, May 7 from 1-5pm.
That’s right…Open Streets 704 is BACK! This Sunday, join the Charlotte community for the next installment of Open Streets 704, this time in Plaza Midwood and Elizabeth.
If you’re unfamiliar with Open Streets you can check out this amazing health & community initiative here. But in short, “Open Streets 704 powered by BlueCross Blue Shield of North Carolina is a series of four Charlotte events that will literally open a length of city streets for an afternoon just for people!” It encourages locals to walk, bicycle, and experience the city together in a way that’s just not possible in a car.
The event is this Sunday, May 7 from 1-5pm. You can check out the route here.
We had the opportunity to partner again with the organizers, Well-Run Media and the Mecklenburg County Department of Parks & Recreation, on a Clean Graffiti campaign. Check out these photos.
Clean Graffiti for Open Streets in Veterans Park. #thesavageway
The ladies of #thesavageway (left: Paula, right: Torrie) will celebrate Open Streets this Sunday.
Eco-friendly messaging for Open Streets 704 powered by Blue Cross Blue Shield of NC. #thesavageway
We absolutely love working with this initiative. The concept behind Open Streets is everything we can stand behind; community building, walking (follow us on Instagram stories to see some of our walking adventures), being active with the family, being outside. It’s. Awesome.
Both of us will be hitting the streets in celebration this coming Sunday. We’ll be running around, doing some yoga, maybe biking, playing hopscotch, meeting the neighbors and just having fun!
We hope to see you!
by thesavageway | Apr 27, 2017 | clean graffiti
Working with a client like Not Just Coffee is somewhat of a dream. Not only are the people behind this successful Charlotte coffee shop some of the best people on the planet, but they are open to our crazy, out of the box ideas.
We had an idea to share the power of love & positivity through a Clean Graffiti campaign. Everyone loves coffee. Just mentioning that sweet morning nectar on social media will garner you some attention (likes, retweets, comments, etc). However, we want our city to love people, not just coffee.
We pitched the idea of #LovePeopleNotJustCoffee to the Not Just Coffee team and immediately we knew it was the perfect fit. Not Just Coffee is a craft coffee shop with three locations in Charlotte (Atherton Mill & Market, 7th Street Public Market, and Packard Place). They are hyper community-oriented, socially minded and thoughtful. James & Miracle Yoder, owners, opened their hearts and their doors to us (and this idea).
The idea was to put down some Clean Graffiti around the city, in several neighborhoods, and then host some social gatherings to encourage people to connect. The Clean Graffiti was designed in collaboration with Matt Hooker, a local Charlotte artist. If you live in this city, you’ve certainly seen his amazing work.
Clean Graffiti designed in collaboration with Matt Hooker (@HookerMedia). #thesavageway
With the Clean Graffiti in place, we brought in the Conduit of Love in Charlotte, Stephen Graddick (@theecopreneur) to help us bring this vision to life. On a sunny Wednesday evening, we would gather a small group of seemingly random people for drinks & conversation. Our goal was to bring our worlds together and fill the room with love.
Cheers to all of these humans for joining us for a night all about love & positivity. You are what make CLT so amazing. #LovePeopleNotJustCoffee
This amazing group of humans gathered and instead of the typical icebreaker question “What do you do,” Stephen prompted the question, “What do you love? What inspires you?” It was amazing to see this group ebb and flow in conversation, to laugh with new friends and leave feeling inspired.
After a short while, we walked out to a Clean Graffiti spot in SouthEnd and snapped some fun group pictures. Here is a sampling of the love that was created that night.
Love people, not just coffee. Left: Miracle & James Yoder | Right: Marcus & Paula Willie. #thesavageway
Fun at the Not Just Coffee Event: Left: Miracle Yoder & Zach Gudzan | Center: Group Photo | Right: Aubrey Jolly
Left: Jordan Noles || Right: Stephen Graddick, Zach Gudzan, Sydney Duarte, Heather Barb, Aaron Dodge
Spread Love!!!!! #LovePeopleNotJustCoffee
Now there is a new mission, Charlotte. Go find a Not Just Coffee Clean Graffiti spot around town – there are 12 of them – upload a picture and share what you love about someone. Let’s spread this message throughout the Queen City. Then take a moment to call your mom, text a friend, help a stranger, check in with someone – just spread the love. <3
by thesavageway | Mar 31, 2017 | clean graffiti
A Belk College MBA graduate increase their salary by $20,000 in the first year alone. #thesavageway
We live and work in Charlotte, NC, a city that’s long been known for it’s financial institutions; Wells Fargo, Bank of America, and BB&T dominate the skyline. But did you know that Charlotte is also home to one of the top ranked business schools in the country? That’s right, the Belk College of Business is making a name for themselves across the country and when we were given the opportunity to work with them, we jumped at the chance. In fact, we partnered with Belk College on two large-scale Clean Graffiti campaigns.
First a little more on Belk College.
The Belk College of Business at UNC Charlotte is doing some amazing things for their graduates. From master’s degrees and certificate programs, to doctoral programs, Belk College graduates are significant players in Charlotte’s business community. With more than 18,000 grads working in the Charlotte region, the college’s alumni make up one of the most connected networks in a city that Forbes ranked among the “Best Places for Business and Careers.”
Each year, Belk College graduates flood the ranks of the Fortune 500, and they see their master’s at work when they enjoy a 93% placement rate as a result of the networking and recruiting opportunities offered by the college. In addition, graduates of the college’s 5 master’s programs truly see their master’s degree at work in regards to salary—alumni report an average $20,000 salary increase in the months after graduation.
Now onto the Clean Graffiti campaigns.
Clean Graffiti for Belk College of Business in Fall 2016. #thesavageway
Reverse Graffiti for Belk College of Business in Charlotte, NC. #thesavageway
Belk College highlights #YourMastersAtWork with Clean Graffiti. #thesavageway
We partnered with the Belk College of Business on two large-scale Clean Graffiti campaigns. The first run of reverse graffiti went down in the fall of 2016. These spots highlighted the Uptown Charlotte location (that unique building on 9th Street) and their impressive MBA Program. Twelve spots went down in the Uptown and South End areas, as well as surrounding neighborhoods like NoDa and Elizabeth.
Spring of 2017 brought about round two of the campaign with 24 Clean Graffiti spots highlighting the perks of a master’s degree. The “93% placement rating” and “$20,000 salary bump” were featured when we cleaned these messages into dirt. That’s #YourMastersAtWork. The spots can be found throughout the city of Charlotte.
To bring attention to the newest eco-friendly messages, Belk College is running a fun social media campaign. If you see one of their Clean Graffiti message on a sidewalk around town, post a photo of the spot and your shoes on Instagram, Facebook, or Twitter. Make sure to use the hashtag #YourMastersAtWork and tag @UNCCBelkCollege for a chance to win a Belk College YETI Tumbler. The contest runs until April 5, 2017 and the best shoe shot wins.
So make sure to take a walk around the city and look for a Belk College Clean Graffiti spot. You just may be a winner!
Entries into the #BelkCollege social media contest for their Clean Graffiti around Charlotte, NC. #thesavageway
by thesavageway | Mar 23, 2017 | clean graffiti
Novant Health used Clean Graffiti to spread the message of breast health. #thesavageway
We’re taking it back in time with this blog post on one of our favorite Clean Graffiti clients. In fact, we’re taking it all the way back to October 2016. During Breast Cancer Awareness month, we were lucky enough to partner with Novant Health in eight cities on a reverse graffiti campaign that promoted wellness for women.
Throughout the month of October, we visited Manassas and Culpepper, VA, as well as six North Carolina cities. Those cities included Winston-Salem, Thomasville, Kernersville,Salisbury, Huntersville, and the Greater Charlotte area including Uptown, Matthews, Ballantyne and University. The campaign we created revolved around two different pieces of creative; “Mammograms….15 minutes can save your life,” and “1 in 8 women will be diagnosed with breast cancer…Get Checked.” These health tips were a great way to speak to women where they are, their neighborhoods.
As we travelled around the state of North Carolina, we were able to spread this important message of getting a mammogram. Novant Health puts a ton of resources into educating the public on the necessity for mammogram screenings and how to reduce risk. Utilizing Clean Graffiti was a first for this healthcare giant but it allowed this health message to reach parts of the state that do not normally see digital ads or other outdoor advertisements. This is a great way to use natural media, to promote a health initiative where the public will literally walk right over it.
Using Clean Graffiti to promote a health initiative makes Novant Health stand out in the marketplace. #thesavageway
If you, or a lady you love, are in need of a mammogram screening, you do not have to wait until October. Schedule one today, Here is a link with all of the information you need on breast health. There are a multitude of Novant Health Mammogram screening locations, as well as a Mobile Mammogram Unit, so there is definitely no excuse not to get your screening.
We look forward to continuing this partnership and helping to spread this amazing message to even more areas of the state with Clean Graffiti. Stay tuned. 😉
