by thesavageway | Jun 29, 2015 | services
When we go about choosing our clients, we have a checklist of items we use in determining if it is a fit for us to work together. One of them simply being, do we believe in your concept? When a young entrepreneur approached us late last year to discuss marketing a dentist office, we were hesitant to say the least. A dentist office? When was the last time either of us even went to the dentist? But Dr. Jenny Gandhi sat us down and explained her vision. She passionately talked about her mission to change the way people perceived the dentist. She talked about her desire to make an uncomfortable experience not only pleasant but something that is relaxing. We began to believe in Dr. Jenny but more importantly, we began to believe in Pearl. Dentistry Reimagined.

Meet Dr. Jenny Gandhi of Pearl. Dentistry Reimagined. Photo Credit: Justin Driscoll Photography

Pearl. Dentistry Reimagined sign. Photo credit: Amy Herman, @vtgclt

#thesavageway team with new client Pearl. Dentistry Reimagined.
Pearl. Dentistry Reimagined is a fresh take on the dental experience. Located in the heart of Uptown Charlotte, Pearl. combines cutting edge technology with a modern, upscale environment at prices people can afford. Pearl. is focused on the client experience, which includes catering to every need, even before the patient knows it is a need.
Throughout this process we’ve learned so much about this industry and what it takes to run a successful dental practice. We’ve seen first-hand how Dr. Jenny interacts with her patients. We’ve watched her team grow and become connected to this city and their patients.
“Going to the dentist doesn’t have to be something you dread,” said Dr. Jenny. “Pampering our patients with a high end and fun experience lets them know that we are doing everything we can to take care of them. Our team strives to create a culture in the office that is friendly, laid back and positive to put patients at ease.”
On June 17, we held a VIP Viewing to showcase the beautiful Pearl. space in Uptown. We wanted to celebrate the fact that a new business is open in Charlotte and also invite the opportunity to talk to Dr. Jenny and really get to know her. From the red carpet and champagne to the delicious food from BLT Steakhouse and cold beer from NoDa Brewing Company, it truly was a success. We had a great turnout from the community.

Inside Pearl. Dentistry Reimagined / #thesavageway VIP Viewing event. Photo credit: Corri Smith

Pearl. Dentistry Reimagined VIP Viewing Party. #thesavageway

VIP Viewing Party with Pearl. & Cruise Carts. #thesavageway
Check out more pictures on our Facebook Album.
We love supporting a new business in the Queen City, especially one that is pushing the boundaries of their industry and one that is run by a #GirlBoss! <3 No questions about it, dentistry has been reimagined at Pearl.
Side Note: HUGE thank you to everyone that stopped by the event! We are lucky to live in such an amazing city with such supportive people. Everyone has such awesome projects going on and we will all continue to flourish by lifting each other up! Thank you, thank you, thank you!
by thesavageway | Nov 13, 2012 | clean graffiti
By: Paula Bartlett (PR/Marketing Manager : Forever Intern)
[youtube http://www.youtube.com/watch?v=XaszMm0ch4E&w=640&h=360]
When I met Torrie Savage, I knew that things in my life were about to dramatically change. Here we were, two twenty-something strangers having a drink at the local watering hole Jack Beagles in NoDa, with business being the last thing on our minds. We got to talking about what we did for a living (me: a bartender with aspirations to break into the event/marketing/communications field, her: a talented marketing executive with aspirations to start her own business). The stars were aligning right in front of my eyes.
After a few busy, busy weeks we FINALLY met up for a drink to discuss potentially working together. She started telling me about #thesavageway and what she hoped to accomplish with her company. She spoke about working with small businesses, working to positively influence the community, helping Charlotte to see that there are other ways to get a message out (a.k.a. what became Clean Graffiti) and a million other ideas. Things just clicked. I knew that I wanted to be a part of this future and this company. So, I’m sure somewhat reluctantly, she agreed to let me intern with her. A trial period. I mean, she did meet me in a bar and had to make sure I could do what I said I could 🙂
Things immediately got underway. She wasn’t officially a company yet but we operated like one… booking clients, brainstorming ideas, doing work! I learned something new from her everyday and loved being able to pick her brain about social media, how it works, why it works, strategy, etc. I felt at home and that I was finally doing something I’d been trying to do since I graduated from college in Ohio a few years ago.
So it’s been six months since I joined this team and I still can’t believe that I’ve been so blessed to work in an environment where I am challenged everyday. Where I get to work alongside fantastic, creative people, have fun, listen to music, dance and be goofy all while changing the Charlotte marketing scene. Everything about #thesavageway and what the company believes in is something I stand behind whole-heartedly. Truly blessed!
Now, when I look back on that fateful moment when Torrie and I met, all I can be is thankful that we both needed a dirty martini that day!