by thesavageway | Aug 4, 2014 | clean graffiti
#MADlifestyle : An individual who refuses to be a statist. The architect of his or hers own life. A goal seeker who creates his or her own path and one who chooses to do what they love.
When #thesavageway met with Brandon Cullen, owner of MADabolic, Inc, to talk Clean Graffiti, we saw firsthand what this #MADlifestyle was all about. We were invited to join the MAD trainers & gym members for a round of beers at local favorite Good Bottle Company. This group of athletes talked of their favorite workouts, places to shop, favorite farmers markets and more! This social hour is exactly what the gym is all about; connecting like-minded athletes and supporting locally owned businesses.
Beyond their unique approach to athletes, MADabolic has an amazing brand and their marketing is incredibly on point (way to go Pink Toast Ink!) When the conversation of Clean Graffiti came up, it seemed like a natural fit for this hip, community- conscious gym.
“I love everything about Clean Graffiti. Unique, professional and edgy, an exact parallel with our company MADabolic Inc,” said Cullen. “Everyday we strive to lead with innovative thinking in the competitive fitness market. I believe Clean Graffiti represents this exact mindset in the advertising world and consider this to be the perfect marriage.”
The image of the “MAD” woman can be seen around the SouthEnd area of town near the flagship location on South Boulevard.
It’s as if she is keeping a watchful eye on her athletes. Encouraging them on their #MADlifestyle journey. Watch out for the MADness around the Queen City and who knows, she may even start watching the streets of Lake Norman next!
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
by thesavageway | Apr 14, 2014 | clean graffiti
Here at #thesavageway, we are taking a moment from the hectic pace of the everyday to look back at some of our awesome past clients.
About ‘Stache House Bar and Lounge:
Located in Charlotte’s historic South End neighborhood this bar and lounge features high-end liquor, craft beer and a variety of flavored hookah. Stop in any night of the week (expect Monday when they are closed) and you are sure to groove to a wide array of DJ’s with music ranging from neo-soul and jazz to house and 80’s dance pop.
We began working for ‘Stache House during the construction phase of their Historic SouthEnd location at the end of 2012. Getting to join/contribute to the branding conversation from the beginning is beyond ideal and one that we do not always get to participate in. We were recruited by Morgan Tadlock, formerly General Manager, Partner and Creative Director.
We focused on creating their brand and identifying their target market. This project was also the first opportunity we had to work with Pink Toast Ink – an extremely talented local graphic designer. Here are some examples of the ‘Stache House branding we created.
Beyond the branding, we consulted with the owners of ‘Stache House on their Social Media and creating their Areas of Content (or what they should be talking about online).
One of the elements of our company that we thoroughly enjoy is getting to create and work big events. We planned the ‘Stache House Grand Opening celebration in January of 2013. Complete with Media Night, VIP Party and Opening Night.
The media and crowds came out in full support of this fun, new bar/lounge and hookah bar. We were beyond happy with the support from the community and knew that the owners of this hip, new hot spot were happy with a job well done.
Fast forward to February 2014, we recently rekindled our relationship with ‘Stache House through an eco-friendly Clean Graffiti campaign in the SouthEnd neighborhood.
(Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It’s just water!)
Work Hard. ‘Stache Hard.
