Did you know that it’s only a 7-minute walk from Armada Skate Shop to Midwood Smokehouse in Plaza Midwood? This was one of the many walking facts that we learned while working on the Walk Your Neighborhood #WalkCLT initiative powered by OrthoCarolina & Sustain Charlotte.
#WalkCLT is a project created by Sustain Charlotte’s Transportation Choices Alliance & OrthoCarolina to promote the walkability of our Charlotte neighborhoods. Walking creates more vibrant streets, helps support local businesses, highlights unique neighborhood features & strengthens Charlotte as a whole. #WalkCLT brings the community together in a big way.
#thesavagway was brought in to assist with the creation and promotion of this community event and well as executing Clean Graffiti to denote walking distances. Clean Graffiti was a natural medium to use as a wayfinding sign because it is a sustainable form of messaging – it’s just water.
On Saturday, November 7, our team, Sustain Charlotte & OrthoCarolina threw a launch event for the #WalkCLT initiative. Residents & participants were encouraged to walk from their home (instead of driving) to the heart of the Plaza Midwood business district. The festivities included a free t-shirt upon checking-in at the Pizza Peel on Central Ave, a scavenger hunt for families, two and three-legged races, and some amazing deals from the Plaza Midwood neighborhood. Over 18 local restaurants, shops & businesses offered a special deal for participants. #thesavageway team was of course on hand to manage the social media for the event!
This launch event was just the beginning of #WalkCLT, which has a larger vision to get all of Charlotte walking more often! OrthoCarolina has been a huge community supporter and is a key reason why this initiative took off!
In the words of Blair Primis, Vice-President of Marketing at OrthoCarolina, “OrthoCarolina is a committed community partner and we felt this initiative fell perfectly in line with our efforts to educate Charlotteans on living a healthy lifestyle.”
Stay tuned for the next #WalkCLT event coming to a neighborhood near you!