by thesavageway | Jun 14, 2016 | clean graffiti
Our latest Clean Graffiti project took us down south to Columbia, South Carolina. We partnered with the Riverbanks Zoo & Garden for an in-house messaging solution.
Riverbanks Zoo & Garden is the first private zoo to utilize Clean Graffiti. #thesavageway
Clean Graffiti used at Riverbanks Zoo to promote the opening of Waterfall Junction. #thesavageway
Riverbanks Zoo and Garden is “home to more than 2,000 magnificent and fascinating animals and one of the nation’s most beautiful and inspiring botanical gardens. It is the mission of Riverbanks to foster appreciation and concern for all living things.”
In early summer 2016, their newest attraction, Waterfall Junction, opened to the public. This 3-acre interactive children’s garden “inspires exploration, imagination and nature play with tree houses, a dinosaur dig, streams, ponds and plenty of room to roam.” It is tucked away behind the beautiful Botanical Garden. In order to bring attention to zoo-goers that this family-friendly addition exists, the team at Riverbanks thought some innovative Clean Graffiti would be perfect to use.
An innovative Clean Graffiti spot by #thesavageway at Riverbanks Zoo in Columbia, SC.
“Clean Graffiti was an excellent fit with Riverbanks’ mission of conservation as a green and renewable way of advertising. It also allowed us to promote and advertise our newest attraction in the park without creating new signage. New signs not only aren’t recyclable but they also clutter the park and are often overlooked. Clean Graffiti afforded us the unique opportunity to take advantage of under utilized space and grab people’s attention with innovative advertising.. Right under their feet!” said Lochlan Wooten, Director of Marketing for Riverbanks Zoo & Garden.
#thesavageway traveled to Columbia, SC to execute the Clean Graffiti on the Riverbanks Zoo campus. Our land surveying usually doesn’t include lions and flamingos, so we were sure to take a moment and say hello to the animals.
Beautiful flamingos at the Riverbanks Zoo & Garden. #thesavageway
A lion at Riverbanks Zoo & Garden watching us lay down some Clean Graffiti. #thesavageway
Riverbanks Zoo & Garden. #thesavageway
We put down 12 Clean Graffiti spots around the zoo. The signs combined to say Waterfall Junction, Now Open, Explore.Imagine.Play, and we even added a fun water splash mark.
“Guests and staff alike have loved this installation; its innovative, fun and renewable- what could be better? It’s really been a lot of fun to watch people react to the different installations,” added Wooten.
Clean Graffiti for Waterfall Junction at Riverbanks Zoo & Garden in Columbia, SC. #thesavageway
Clean Graffiti fun at Riverbanks Zoo & Garden. #thesavageway
Explore. Imagine. Play. at Waterfall Junction. #CleanGraffiti by #thesavageway
The next time you’re enjoying some family time at the Riverbanks Zoo, make sure to head across the bridge to Waterfall Junction (there is no additional cost for this portion of the park). Pro tip: bring your swimsuit to splash around (it looks like so much fun).
Clean Graffiti by #thesavageway in Columbia, SC.
Follow this bridge to the Riverbanks Botanical Garden & Waterfall Junction. #thesavageway
Thank you to Lochlan and the Riverbanks Zoo team for being an awesome partner. We look forward to returning for the next installation!
Torrie Savage & Paula Bartlett, owners of #thesavageway sending positive vibes with Clean Graffiti in Columbia, SC.
by thesavageway | Jun 2, 2016 | clean graffiti
#thesavageway is once again working with the North Carolina Department of Transportation on a statewide pedestrian and bicycle safety campaign using Clean Graffiti. The Watch For Me NC campaign launched in 2012 and “aims to reduce pedestrian and bicycle injuries and deaths through a comprehensive, targeted approach of public education and police enforcement.” This is a continuation of our Clean Graffiti work in 2015 and again uses messages that are all about watching where you cross and watching for cars.
Clean Graffiti campaign by #thesavageway for the NCDOT in Corolla, NC.
Our first leg of the Clean Graffiti Tour included stops in Corolla, Dare County, New Bern & Wilmington, NC. We targeted intersections that had frequent pedestrian or bicycle accidents. The hope is that the Clean Graffiti will bring awareness to the Watch For Me NC message. Part of the reason that these cities were chosen was due to the fact that there are not many outdoor signage options available to spread a message. Clean Graffiti is a great alternative to grab the attention of a walker/runner before an accident happens. The clean message on a dirty sidewalk sparks interest and can slow people down to make them aware of their surroundings (i.e. speeding cars).
Watch Where You Cross Clean Graffiti in Wilmington, NC. #thesavageway
Check out WatchForMeNC.org for more info on this safety campaign. Clean Graffiti by #thesavageway.
Clean Graffiti pedestrian safety messages in New Bern, NC for the Watch For Me NC campaign. #thesavageway
This high accident intersection in Wilmington, NC got some Clean Graffiti safety messages from #thesavageway.
Of course, #thesavageway team cannot go anywhere without having a little fun. If you follow along with @thesavageway on social media, you saw some fun behind the scenes of our adventure (shoulder popping included). Make sure to follow us on the following:
Instagram | Facebook | Twitter | Snapchat: search @thesavageway
Projects like this one for the NCDOT are exactly how we love to use Clean Graffiti. It’s the perfect marriage of an established institution using innovation for a public safety awareness campaign.
Stay tuned here and on social media for the next stops of Clean Graffiti Tour 2016!
Torrie Savage & Paula Bartlett of #thesavageway on the Clean Graffiti Tour of 2016.
by thesavageway | May 16, 2016 | community
We LOVE getting to work with interns who are passionate, inquisitive and excited about the work that we are doing at #thesavageway. We have a gem in our newest intern, Katie Lacks. We asked her some questions so you could get to know her a little better.
Here’s #thesavageway intern, Katie (on right) with her niece.
Katie Lacks, newest #thesavageway intern, is always up for an adventure.
What’s your nickname? Gator
Where did you go to school? Miami of Ohio
How did you hear about #thesavageway? After noticing their Clean Graffiti during my runs…then looking further into #thesavageway on Social Media (Instagram and Facebook).
Why did you want to work with #thesavageway? I wanted to be a part of this inspirational duo and learn the ropes of running a startup company in the creative industry.
You’re a few weeks into this internship, what are your thoughts thus far? Torrie and Paula are A.MAZ.ING! Seriously, two of the most fun and innovative ladies I’ve ever met…I feel so lucky to be a part of their magic even if only for a few months.
Name 3 of your favorite songs:
Brett Eldredge: Mean to Me
Justin Timberlake: Mirrors
Thomas Rhett: Die a Happy Man
Dream job? Startling my own clothing line or opening my own boutique.
Favorite Food? Sushi…all day, errrrrday!
#thesavageway team loves their pups!! Intern, Katie with her Golden Doodle.
Welcome to the squad, Katie!! #thesavageway
Welcome to the squad, Katie! Follow her intern adventures through out #thesavagewayinterns Instagram page. <3
by thesavageway | May 10, 2016 | clean graffiti
The UNC Charlotte Alumni Association has created an interactive marketing campaign utilizing Clean Graffiti and supporting businesses called the 49er Alumni PERKS Scavenger Hunt!
Clean Graffiti by #thesavageway for UNC Charlotte Alumni Association. #49erAlumni
PERKS PARTNER PREMISE:
PERKS Partners are businesses that give benefits to UNC Charlotte alumni members – discounts, tickets, etc. There are two levels:
- Green Level PERKS: Exclusively for UNC Charlotte Alumni. Members receive discounts from all participating program partners.
CLEAN GRAFFITI SCAVENGER HUNT DETAILS:
It’s simple.
- Find the Clean Graffiti spot near the participating UNC Charlotte Alumni PERKS Partners Businesses.
- Take a photo.
- Post to social media using #49erAlumni and tag the business.
- You’re now entered to win various prizes. The first to tag all 13 spots will receive 2 season football tickets and passes to Alumni Tailgate Village during the 2016 season (if you want help, let us know!)
Details on the UNC Charlotte #49erAlumni PERKS Partner Scavenger Hunt with Clean Graffiti – #thesavageway
Clean Graffiti for the #49erAlumni UNC Charlotte campaign. – #thesavageway
You can find the Clean Graffiti near these businesses:
Clean Graffiti outside on the Pizza Peel in Plaza Midwood for the #49erAlumni Scavenger Hunt. #thesavageway
As an alumni-owned business, we are proud to be working with UNC Charlotte in this creative way. The Alumni Association staff is incredible and we love partnering whenever we can. Check out Torrie a few weeks ago at the UNC Charlotte Alumni Entrepreneur Panel.
#thesavageway Founder Torrie Savage (second from the left) on the UNC Charlotte Alumni Entrepreneur Panel. (photo @49erAlumni)
Now get out there and support those UNC Charlotte PERKS Partners! We look forward to seeing your Clean Graffiti posts on social media!!
by thesavageway | Apr 21, 2016 | clean graffiti
On May 1, 2016, the City of Charlotte will open the city streets from NoDa to Memorial Stadium so that people can play, run, sing, play music and dance in the streets. That’s right – no cars, no worries.
Open Streets 704 “aims to build a better, healthier, connected community by encouraging Charlotte and Mecklenburg area residents to walk, bicycle, and experience the city together in a way that’s just not possible in a car.” Our friends at Well-Run Media have been working hard to spread the word about this inaugural Charlotte initiative. We were lucky enough to once again partner with DC and his wonderful team along with the Mecklenburg County Parks & Recreation Department for another round of Clean Graffiti.
Clean Graffiti for Open Streets 704 in Cordelia Park in the NoDa area of Charlotte, NC.
We put down this awesome reverse graffiti in several parks around the city including Cordelia, Spencer St. and Clemson Ave. parks in NoDa; Independence Park in Elizabeth; and Freedom Park in the Dilworth area of Charlotte, NC.
Awesome post of Clean Graffiti in a NoDa Charlotte, NC park (photo credit: @melissaoyler on Instagram) – #thesavageway
Check out this Clean Graffiti for Open Streets 704 in Independence Park. – #thesavageway
This initiative is brought to the people of Charlotte through a grant from the Knight Foundation and in partnership with Partners for Parks, Mecklenburg County Government, City of Charlotte Department of Transportation, Mecklenburg County Park & Recreation, The Mecklenburg County Health Department and the support of the Charlotte-Mecklenburg Police & Fire Departments.
So Save the Date.
Check out the route here.
Start spreading the word.
Call your friend and make plans to bike that day.
Open Streets: May 1, 2016 from 12-4pm.
And if you see some Clean Graffiti while hanging with your pup at the park, take a pic and let us know what you’re going to do in the streets on May 1.
