by thesavageway | Aug 16, 2016 | clean graffiti
We’ve partnered with OrthoCarolina on a number of projects over the years. You may remember our motivational running messages, Panthers football campaign and #WalkCLT in Plaza Midwood. However, our latest initiative, #CLTFreeWorkout, is definitely one of the most interactive and community building campaigns that we’ve ever created.
The starting location of the #CLTFreeWorkout in the Wilmore neighborhood of Charlotte. #thesavageway
#CLTFreeWorkout is a Clean Graffiti campaign that utilizes the sidewalks to guide a series of FREE body-weight exercises in six different areas of town. Those areas include Sedgefield, NoDa, Dilworth, West Charlotte, Cherry and Wilmore. Click here for maps.
OrthoCarolina is a huge proponent of building community and promoting health & wellness in the greater Charlotte area. When we approached the Vice President of Marketing, Blair Primis, with an idea to create pop-up style workout stations, he lit up in excitement.
“I thought the idea was brilliant,” said Primis, “and my immediate response was that we will make this happen. Done.”
We worked with OrthoCarolina physician, Aaron Hewitt, to create safe, easy-to-learn exercises that could be turned into a full body workout. The exercises include Air Squats, Arm Circles, Push-ups, Lunges, Jumping Jacks & Plank – repeat 5x. Instructional videos can be found here on www.cltfreeworkout.com.
One of the body-weight exercises on the #CLTFreeWorkout route. #thesavageway
Air Squats Clean Graffiti for the #CLTFreeWorkout powered by OrthoCarolina. #thesavageway
Check out the #CLTFreeWorkout in one of the six chosen neighborhoods. #thesavageway
Using Clean Graffiti for a healthy initiative in the Charlotte, NC area. #thesavageway
One of the greatest elements of #CLTFreeWorkout is that we created a hashtag with the campaign. Now, whenever people are out doing the workout (whether they planned it or they stumbled upon it on a daily run), they can post a picture to social media and use #CLTFreeWorkout. We are able to track & see how many people are interacting with this healthy initiative.
A screen shot of the hashtag #CLTFreeWorkout on Instagram showcases community involvement. #thesavageway
Now that the campaign is launched, our client is seeing the results. “We’re thrilled,” said Primis. “The community has embraced it and are out there getting the workouts in. So cool to see.”
You can check out more coverage from our awesome city-wide campaign in the Charlotte Observer article, Charlotte Agenda feature, Charlotte Five coverage or this news clip from WCNC. Hopefully we will see this awesome initiative in other cities soon!
#CLTFreeWorkout launched in Charlotte, NC in Summer 2016. Free workouts in six neighborhoods. #thesavageway
by thesavageway | Aug 5, 2016 | clean graffiti
#thesavageway had the privilege of creating some Clean Graffiti for David Weekley Homes and their Central Living Charlotte locations. David Weekly Homes is a part of the Charlotte community and they are building some new properties in the South End area of town including Iverson, Ideal & Carson.
Clean Graffiti for David Weekley Homes in Charlotte, NC – #thesavageway
The spots were put down in the Historic South End area of Charlotte, NC and included a positive message, “Love Where You Live” and a fun representation of the Charlotte skyline.
New Love Where You Live Clean Graffiti by #thesavageway in Charlotte, NC.
David Weekley Homes has been “building in Charlotte-area suburbs for nearly 20 years, but (they) recognize that life in these areas is not for every Homebuyer. The Central Living communities offer the right home for your lifestyle and low-maintenance living while minimizing your home’s footprint. Enjoy the proximity to everything you’re already familiar with, such as a variety of entertainment, shopping and dining, and easy access to sporting venues, cultural landmarks and area employers.”
*excerpt from the David Weekley Homes website.
It’s been fun to have people send us texts, snap chat messages and post on their social media when they see a Clean Graffiti spot. The fact that you can only see these spots when you are walking around the neighborhood makes it awesome for targeted messaging. Here are a few snaps that we received for the Love Where You Live Campaign.
Snaphchat message sent to #thesavageway when a Clean Graffiti spot was seen in Charlotte. Photo by Caity Friedrich.
Another Snapchat message sent to #thesavageway when the Love Where You Live reverse graffiti was spotted. Photo by Maddy Rupert.
Check out more information on David Weekley Homes at www.centrallivingcharlotte.com.
Or connect with them on social:
Facebook
Instagram
Twitter
by thesavageway | Jul 26, 2016 | clean graffiti
Charlotte, NC is becoming an awesome cultural hub for museum exhibitions, music, dance, and street art. In May of this year, the arts scene was taken to another level when the #LongLiveArts Free Community Festival took place in Uptown.
The New Levine Center for the Arts logo / initiative that launched earlier this spring.
Levine Center for the Arts hosted this first-of-its-kind collaboration. Levine Center for the Arts is “one of Charlotte’s major cultural destinations, home to Bechtler Museum of Modern Art, Harvey B. Gantt Center for African-American Arts + Culture, John S. and James L. Knight Theater, and Mint Museum Uptown. The Center was made possible through the support of the City of Charlotte, Mecklenburg County, Campaign for Cultural Facilities, and The Leon Levine Foundation, one of the country’s largest and most impactful philanthropic organizations, along with the generosity of Bank of America Foundation, Wells Fargo Foundation, and Duke Energy Foundation, among many others.”
#thesavageway was able to join in this collaboration of the arts community by creating some Clean Graffiti for the #LongLiveArts initiative.
#LongLiveArts Clean Graffiti campaign for Levine Center for the Arts. #thesavagway
These spots can be found throughout the Plaza Midwood, NoDa & South End neighborhoods of the Queen City. While the Clean Graffiti was placed in promotion of this FREE community festival, the message lives on and will continue to ring true in this beautiful city.
#LongLiveArts Clean Graffiti in Charlotte, NC by #thesavageway.
Fun social element to this #LongLiveArts Clean Graffiti. #thesavageway
Clean Graffiti campaign for the Levine Center for the Arts in Charlotte, NC. #thesavageway
You can click here for a complete visual representation of the spring community festival from the Levine Center for the Arts website.
Let’s help Charlotte continue to represent the #LongLiveArts movement.
by thesavageway | Jul 6, 2016 | clean graffiti
driveway art® is an extension of #thesavageway’s commercial Clean Graffiti service. If you’re not familiar with Clean Graffiti, it is the process of putting a clean message on a dirty sidewalk. You can click here for examples.
driveway art for a client’s patio in South Charlotte, NC. #thesavageway has expanded Clean Graffiti.
For driveway art®, we decided to partner with a local architectural designer, Robin Tonelli, to bring new designs & creative options right to your driveway. Our artwork is an eco-friendly option (it’s just water – no harsh chemicals) and allows individuals and families to display their creative side.
Gorgeous driveway art by #thesavageway in Charlotte, NC.
Charlotte Links design for #thesavageway driveway art.
driveway art® is perfect to:
- showcase your creative side
- elevate your curb appeal
- celebrate an event in an unexpected way
Our experienced team of artists will create your intricate driveway art® using high-pressure water and naturally dirty concrete. If you can answer YES to the following questions, then you need to call us for driveway art®:
– Is your driveway concrete?
– Does your driveway / walkway have months or years of accumulated dirt?
– Do you want to express your artistic side in a fun way?
Each project is custom quoted and includes a Designer consultation, digital layout of artwork to scale and hand-done artwork application.
Gingko Bloom design for #thesavageway driveway art.
Loving this NoDa Nights design for driveway art by #thesavageway.
For more information, please contact:
Robin Tonelli, Driveway Artist
drivewayart@thesavageway.com
980.875.0081
by thesavageway | Jun 28, 2016 | clean graffiti
OrthoCarolina has been a partner of #thesavageway since 2012. We admire the way that this group of privately owned physicians interact and help the Charlotte, NC community grow. From supporting innovation initiatives like TEDxCharlotte and Seed 20 to helping young entrepreneurs, OrthoCarolina seems to be everywhere. One area that is particularly awesome is their involvement with youth sports.
Recently, we completed a Clean Graffiti campaign surrounding OrthoCarolina Soccer. Getting kids active and healthy has always been important to the OC community. Blair Primis, Vice President of Marketing at OrthoCarolina, said, “As part of an ongoing effort to support and promote youth sports in Charlotte, soccer seemed like a natural way to make that a reality. For boys and girls, men and women.”
Clean Graffiti by #thesavageway for OrthoCarolina Soccer in Charlotte, NC
We put down Clean Graffiti spots in five Charlotte neighborhoods. These spots are near six parks and two schools – but all near soccer fields where kids practice or play the game. The creative is a positive, motivating quote and a bouncing soccer ball (and we loved it!).
Motivational Clean Graffiti for OrthoCarolina near soccer fields in Charlotte, NC. #thesavageway
Clean Graffiti for OrthoCarolina Soccer by #thesavageway
OrthoCarolina supports a variety of soccer organizations, including the Charlotte Independence, Charlotte Eagles, Charlotte Soccer Academy, Lake Norman Soccer Club, Gaston United Soccer Club, Catawba Valley Soccer Club, Winston-Salem Twins and the Kernersville Soccer Association to name a few.
You can learn more about the great resources that OrthoCarolina is providing soccer families by visiting their website. You’ll learn tips like core-strengthening exercises, what to do with shin splints and how to properly ice a soccer injury.
Fun Clean Graffiti for OrthoCarolina in Charlotte, NC. #thesavageway
Get out there and get moving! And remember to talk with your feet and play with your heart.
