by thesavageway | Sep 14, 2021 | clean graffiti
Okay Carolina Panthers fans… it’s time to do your dance! We are honored to partner with our friends at OrthoCarolina & the Carolina Panthers for a Touchdown Dance Contest. We have put six Clean Graffiti Dance Zones in Uptown Charlotte in hopes that you will see a spot, do a little dance, have some fun and be entered to win 4 home game tickets!
A little about Clean Graffiti – it’s advertising made with water. That’s right, Clean Graffiti is made by pressure washing a stencil onto the sidewalk. We use a specialized stencil to create the artwork and our team then maps out the advertising campaign to capture the most benefit for the client. From company logos to community safety messages to fun social contests, Clean Graffiti is a great way to target your audience in an unexpected and environmentally friendly way!
It’s easy to enter. Follow these steps:
1. Find a Touchdown Dance Zone made with Clean Graffiti (aka reverse graffiti) in various locations on the sidewalks near Bank of America Stadium.
2. Do your favorite touchdown dance on camera and post it to Twitter, Instagram or Facebook.
3. Use the hashtag #TDContest and tag @OrthoCarolina in your post.
4. Post before the contest ends on Sept 19, 2021 to be entered to win four tickets to a home Panthers game this season. Winners will be notified via the channel they posted on by Sept. 24.
Here’s where you can find all of the Clean Graffiti locations for the #TDContest.
Read the official rules & regulations here.
We love working with the team at OrthoCarolina. Yes, they are incredibly talented surgeons and leaders in Orthopedic Medicine, but we also know them as true partners. Whether we are pitching them a far-out idea or they bring us into the conversation because they know we are “out-of-the-box,” the OC team is always ready to push the line, ready to elevate their marketing voice and show other companies how to create brand recognition and loyalty. We value their trust in us, their community leadership efforts and overall ability to have fun with their marketing campaigns. Like this Touchdown Dance Contest with an NFL team – fun, different and eco-friendly!
Now go find a spot and do your best #TDContest dance!!
by thesavageway | Oct 23, 2017 | clean graffiti
Free, easy-to-use bodyweight-based workouts can be found all over the city thanks to OrthoCarolina.
After much success with 13 locations in the Charlotte area, OrthoCarolina decided to expand The Free Workout to Winston Salem. #TheFreeWorkout is a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone. The bodyweight-based exercise routine is designed by an OrthoCarolina medical provider and will get the heart pumping and offer an alternative to a normal gym routine.
The Free Workout by OrthoCarolina debuts in Winston Salem, NC. #thesavageway
Free, bodyweight workouts sprinkle the streets of Winston Salem courtesy of OrthoCarolina. #thesavageway
Get healthy just by walking in your neighborhood. Clean Graffiti workouts in Winston Salem by #thesavageway.
The Workouts
#TheFreeWorkout workouts are designed for any fitness level and are open to use to the public. Each self-guided workout takes place along an approximately 800-1,000 foot stretch of sidewalk and involves six bodyweight exercises. The full routine involves completing the workout five times, but participants can modify as needed. Here are more details on the Winston Salem workout locations.
If you are in the Charlotte area, you can check out one of the 13 free workout locations here.
These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt.
We are so proud to continue our work with OrthoCarolina. Not only are they exceptional at what they do – one of the nation’s leading orthopedic practices and destinations for comprehensive orthopedic care – but their marketing team is one of the best that we’ve ever seen. They strive to be community-driven, innovative, accessible, and fun all at the same time #TheFreeWorkout is just another prime example of the genius that keeps OrthoCarolina at the top of their industry.
by thesavageway | Dec 8, 2016 | clean graffiti
Charlotte, NC locals are encouraged to break a sweat, get creative and have a chance to win some great prizes. OrthoCarolina has partnered with funny, fitness lover, Aaron Dodge, on an Instagram Contest for #TheFreeWorkout. Prizes range from $25 – $100 gift cards for simply working out. The full contest details are below.
#TheFreeWorkout Instagram Contest happening until Saturday, December 10.
Hit up one of the 13 locations of #TheFreeWorkout powered by OrthoCarolina.
The Free Workout is a free, bodyweight-based health initiative, designed by OrthoCarolina, to get your heart pumping and offer an alternative to your normal gym routine. These self-guided workouts use Clean Graffiti to mark the exercises and are located in 13 neighborhoods around Charlotte. The goal is to make fitness and a healthy lifestyle accessible to everyone.
OrthoCarolina is an undeniable force in the Charlotte area when it comes to community initiatives, innovation and building up neighborhoods. #TheFreeWorkout is another prime example of trusting the partnership with #thesavageway to use Clean Graffiti to get the people moving and turning these workouts into a fun opportunity.
OrthoCarolina is a huge supporter of community health initiatives. #TheFreeWorkout is another amazing display of this idea.
#TheFreeWorkout Instagram Contest:
-Grab a friend or two.
-Find a #TheFreeWorkout location (full list at www.thefreeworkout.com).
-Post the Most Creative Video to Instagram. Use your imagination: Boomerangs, Mannequin Challenge, Karaoke while working out… have fun in your neighborhood & get fit at the same time.
-Use #TheFreeWorkout and tag @OrthoCarolina to be entered to win.
-Winner will be chosen December 10.
- First Place: $100 Visa gift card
- Second Place: $50 Visa gift card
- Third Place: $25 Visa gift card
Start Date: December 1, 2016
End Date: December 10, 2016
Winners Notified: December 12, 2016
So get moving, Charlotte, NC! Find a #TheFreeWorkout location and show us your creative side!
A few days left for #TheFreeWorkout Instagram contest powered by OrthoCarolina.
by thesavageway | Jun 28, 2016 | clean graffiti
OrthoCarolina has been a partner of #thesavageway since 2012. We admire the way that this group of privately owned physicians interact and help the Charlotte, NC community grow. From supporting innovation initiatives like TEDxCharlotte and Seed 20 to helping young entrepreneurs, OrthoCarolina seems to be everywhere. One area that is particularly awesome is their involvement with youth sports.
Recently, we completed a Clean Graffiti campaign surrounding OrthoCarolina Soccer. Getting kids active and healthy has always been important to the OC community. Blair Primis, Vice President of Marketing at OrthoCarolina, said, “As part of an ongoing effort to support and promote youth sports in Charlotte, soccer seemed like a natural way to make that a reality. For boys and girls, men and women.”
Clean Graffiti by #thesavageway for OrthoCarolina Soccer in Charlotte, NC
We put down Clean Graffiti spots in five Charlotte neighborhoods. These spots are near six parks and two schools – but all near soccer fields where kids practice or play the game. The creative is a positive, motivating quote and a bouncing soccer ball (and we loved it!).
Motivational Clean Graffiti for OrthoCarolina near soccer fields in Charlotte, NC. #thesavageway
Clean Graffiti for OrthoCarolina Soccer by #thesavageway
OrthoCarolina supports a variety of soccer organizations, including the Charlotte Independence, Charlotte Eagles, Charlotte Soccer Academy, Lake Norman Soccer Club, Gaston United Soccer Club, Catawba Valley Soccer Club, Winston-Salem Twins and the Kernersville Soccer Association to name a few.
You can learn more about the great resources that OrthoCarolina is providing soccer families by visiting their website. You’ll learn tips like core-strengthening exercises, what to do with shin splints and how to properly ice a soccer injury.
Fun Clean Graffiti for OrthoCarolina in Charlotte, NC. #thesavageway
Get out there and get moving! And remember to talk with your feet and play with your heart.
by thesavageway | Jul 10, 2015 | clean graffiti
When we happen upon a company that is doing different things in the marketing world, we stop and look. In the case of OrthoCarolina, we stop and admire. It is hard to go around any corner in Charlotte and not see something that has been cleverly calculated and effectively executed by the OC team.
If you don’t know, OrthoCarolina is “one of the nation’s leading independent academic orthopedics practices serving North Carolina and the Southeast since 1922. They provide comprehensive musculoskeletal care including operative and non-operative care, diagnostic imaging and rehabilitative therapy. Widely known for musculoskeletal research and training, their physicians have specialized expertise in foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatric orthopedics, and physical medicine and rehabilitation. They have over 130 surgeons amongst 25 plus locations to conveniently serve our patients.”
The creative mind behind the clever marketing of OrthoCarolina is Blair Primis, Vice President of Marketing. Blair is a rare breed in the marketing world. He sees beyond the traditional and he is constantly blurring the lines of what a doctor’s office “should be.” You can see this nontraditional approach to the marketing of OrthoCarolina all over Crown Town, but specifically in their unique sponsorships & outdoor advertising campaigns.
- Sponsor of the NoDa Grand Prix – with signage at the location of the highest crashes.
- Purchased multiple Billboards in collaboration with Adams Outdoors Advertising (titled Broken) Watch this cool video.
- Sponsoring a Cruise Cart that provides FREE rides to Charlotteans on behalf of OrthoCarolina.
- Main supporter of the ever popular (and growing) NoDa Run Club – Clean Graffiti was used to help denote the route.
- Wraps any and every truck that he can – ever wonder what OrthoCarolina was delivering to the gas station? 🙂
OrthoCarolina sponsoring the NoDa Grand Prix. (photo credit NoDa Grand Prix)
“Broken” billboard campaign that OrthoCarolina did with Adams Outdoor Advertising.
OrthoCarolina sponsored Cruise Cart – giving a FREE ride by simply waving one down!
Clean Graffiti Campaign for the NoDa Brewing Run Club, which OrthoCarolina is the main sponsor.
Random trucks all over Charlotte are wrapped in the OrthoCarolina logo.
Here at #thesavageway, we’ve had the pleasure of knowing Blair for almost three years. He was the first one to see our idea of cleaning sidewalks (aka Clean Graffiti) and say YES, let’s make this happen! Clean Graffiti (a Clean Message on a Dirty Sidewalk) provided OrthoCarolina with a new opportunity that “pushes the line.” (Also, Blair’s motto). We’ve been able to hit the streets (pun intended) with a direct line to their potential market: runners, walkers, bikers, etc.
Clean Graffiti by #thesavageway for OrthoCarolina and the UNC Charlotte Inaugural Football Season.
Clean Graffiti by #thesavageway for OrthoCarolina and their 10K Classic.
OrthoCarolina is the Official Team Physicians of the Charlotte 49ers. Clean Graffiti by #thesavageway.
One of the cool things about Blair and our work with OrthoCarolina is the brainstorming process. We will come to the table with a slew of ideas, from huge-we-never-think-it-will-actually-happen ideas to simple brand recognition campaigns, and every single time Blair pushes us to the next level. He challenges what we think about our boundaries and pushes us to think even BIGGER!
Some of our favorite #thesavageway/OC Clean Graffiti campaigns over the past few years include “Running Messages” and “Watch Your Step.”
Watch Your Step Clean Graffiti campaign by #thesavageway for OrthoCarolina.
Inspirational Running Messages along popular running paths – Clean Graffiti by #thesavageway for OrthoCarolina.
Our latest campaign was for the Winston Salem and Kernersville market. Naturally, we wanted to take Clean Graffiti to the next level for Blair, so we commissioned a local artist, Matt Hooker of Hooker Media, to help us design something unique and original.
Behind Every Great Athlete is OrthoCarolina. This #thesavageway Clean Graffiti campaign in collaboration with local artist Matt Hooker.
OrthoCarolina is great at what they do – fixing broken bones. But they are also great at something that should be a priority for other companies – building community. Blair has done a superb job of building community by hiring local, small companies (like us), supporting charity events, helping organizations grow and being honest along the way.
We are grateful that we’ve been an OrthoCarolina partner for the past (almost) three years and we look forward to the fun, crazy, awesome things that Blair will have up his sleeve in the future.
Getting to know the man behind OrthoCarolina Marketing. #thesavageway hanging out with Blair Primis at Salud Beer Shop in 2013.
