Charlotte FC Launches Inaugural Season With Clean Graffiti

Charlotte FC Launches Inaugural Season With Clean Graffiti

Charlotte is now officially a soccer city, and we are here for it! Charlotte FC, our city’s first professional MLS team, has taken the Queen City by storm. Did you catch the last game against Nashville SC? Our guys electrified the arena with a 4-1 win! It was incredible.

THE CAMPAIGN

Here at The Savage Way, we had the opportunity to collaborate with Charlotte FC on a Clean Graffiti campaign. Our guerilla style of outdoor advertising was used to create some hype around the inaugural season and asked the important question, “Are You Ready to Party?!” We placed 18 Clean Graffiti spots in high foot-traffic areas to spread the word. Spots ended up in areas such as Plaza Midwood, NoDa, Elizabeth, Uptown, and Wesley Heights.

Eight photo collage of Clean Graffiti (a pressure washed message on a sidewalk) for Charlotte FC in Charlotte, NC.

THE DESIGN

The design of the stencil for this reverse graffiti campaign consisted of a crown, along with the words “Are You Ready to Party?” and the Instagram handle; @charlottefc. The four-point crown represents the team’s logo, the tagline enhances the energy, and the handle is so you can connect with the team first hand. This eco-friendly medium is an innovative way to connect with the audience.

Photo of a feet standing near a Clean Graffiti message that reads "Are you ready to Party? @CharlotteFC" on a sidewalk in Charlotte, NC.

The Savage Way placed a Clean Graffiti spot for Charlotte FC on the Uptown streets of Charlotte, NC.

Clean Graffiti is created by making a contrast on the sidewalk using high pressure water over a custom stencil. (A Clean Message on a Dirty Sidewalk as we always say).  Not only is reverse graffiti eco-friendly, but it’s an eye-catching message that can be used for brand awareness campaigns, events or a call-to-action. The spots can be placed anywhere a sidewalk is present making it not only creative, but accessible to everyone. 

So yeah, we are ready to party! The energy that Charlotte FC is bringing to this city is palpable. Stoked to have another team to cheer for! Learn more about Charlotte FC and get game updates on their website & Instagram.

 

The Savage Way Launches Online Shop

The Savage Way Launches Online Shop

Moss Art for Home | Interior Design

For years we have been asked to open up an online shop with some smaller, custom art for the home. Well, in December 2021 we FINALLY got it together and launched the The Savage Way Online Shop. Our Moss Art pieces make beautiful additions to any space and are maintenance-free! That’s right – no water or sunlight required! Everything is made from real moss that has been preserved! We are excited to offer this home line for anyone to easily order straight to your door. Check out a breakdown of all the products below.

Preserved Moss Art for sale in The Savage Way online shop. Six items for sale are displayed.

FERN CIRCLE

One of our most popular Moss Art pieces is The Savage Way Moss Circle, it comes with a variety of different elements including sheet moss, mood moss and ferns.  Add it to different spaces, like a kitchen, living room, office space, or even in a bedroom, to create a calm vibe. As shown below, the Fern Circle adds a perfect pop of greenery to brighten up any room.

The Savage Way Fern circle hanging in a modern, colorful dining room. 

MOOD MOSS BOWL

Our Moss Bowls just keep on selling out! These are a fan favorite which makes sense, I mean look at them! Our Moss Bowls bring the perfect amount of nature to any room without any maintenance! The bowl is a weathered, rustic style of wood. Each bowl is unique, so the texture and sizing can vary slightly. We are in the process of offering multiple sizes – Stay tuned here for updates.

A gorgeous preserved Moos Moss bowl by The Savage Way sitting on a chic, modern kitchen counter.

CLT MOSS ART

We are a local Charlotte, NC based business and we wanted to create a piece that was close to home. This CLT Moss Art piece is the perfect gift for any Charlottean to add to their home or office space! It comes in two different colors, Chartreuse (lighter) and Basil (darker). It is the most affordable item on the website and makes a great gift whether it is for a friend, spouse or family member! Like our other products, this is made from preserved moss that requires zero maintenance.

Two images of a mossed "CLT" piece of art. One laying on a table and one being held by a Client.

HAMSA MOSS ART

Lastly, we have the Hamsa Hand which is known as the Universal Sign of Protection. It is known to bring fortune and fertility, as well protection against the evil eye. If it is hung with fingers pointing downward it is to let more goodness, luck, fertility and abundance into your life. Hanging with fingers pointing upward signifies protection against negative energy. Our Hamsa Hand comes in two different colors: green and royal.

Two Preserved Moss Hamsa Hands, one jewel toned and one all green by The Savage Way.

We also have a variety of one-of-a-kind pieces on the site including Homer, this Rainbow Box, a Lion and a sticker pack! We constantly are testing new ideas in the studio and we update the site whenever a new item is for sale. And like we tell all of our clients, if you don’t see something that you like, hit us up! We can make custom work and help bring your vision to life.

Mecklenburg County Clean Graffiti: Gun Violence Prevention

Mecklenburg County Clean Graffiti: Gun Violence Prevention

On the topic of recent Clean Graffiti news, The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg county, and instantly wanted to be a part of the activism. 

For the actual Clean Graffiti design, the Mecklenburg County team envisioned, created, and presented an image for us to bring to life. The chosen message was meaningful and impactful. The reverse graffiti message contains a hand with a heart crushing a gun with the words “Violence Free Zone,” written below it. The hand & heart combination represents two things that are necessary in order to end gun violence; a strong community and love.

Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.

Below are some of the actual spots we placed around the city:

Five images of clean graffiti (aka pressure washed messages on the sidewalk) for Mecklenburg County Gun Violence Prevention

Looking to learn more about this community safety campaign and why Novant, Atrium and the county partnered? Check out this exclusive article featured on MeckNC.gov.

 

The Savage Way Update

The Savage Way Update

HELLO! WE ARE THE SAVAGE WAY.

We wanted to take a moment to reintroduce ourselves. We’re The Savage Way – a woman owned & led team of artists, marketers and creatives. We have been busy over the past few years and wanted to share some updates.

2021 COMPANY FAST FACTS

  • Moved our studio to a 4,500 sqft warehouse in Charlotte, NC
  • Rebranded & relaunched thesavageway.com
  • Entered 7 new markets for Clean Graffiti including LA, Austin & Cleveland
  • Began creating large scale Fern Frames for residential and corporate clients
  • Launched our Moss Art Online Shop
  • First Art show at The Brooklyn Collective
  • Welcomed 7 new team members

For those of you new here, we exclusively do two things – Moss Art and Clean Graffiti.

A split screen of Moss Art and Clean Graffiti by The Savage Way

MORE ABOUT CLEAN GRAFFITI

Clean Graffiti, aka reverse graffiti, is an outdoor advertising campaign that is innovative, eco-friendly and a great way to capture the attention of your target market where they walk – the sidewalk. And best of all, it’s created using just water – no paint, no chemicals, just water. Our advanced stencil technology allows us to maintain brand standards for some of the biggest brands – The Rolling Stones, NFLs Carolina Panthers, major healthcare companies and more.

4 pictures of Clean Graffiti, pressure washed messages on the sidewalk

2021 CLIENTS

Our clients took us across the country for these eco-friendly advertising campaigns including Los Angeles, CA, Austin, TX and Cleveland, OH!

  • Talkspace in Austin & Los Angeles
  • Rolling Stones / Tepper Sports & Entertainment
  • Multifamily Apartments: Northwood Ravin (multi-city), Cortland Apartments in Texas
  • Cacti Launch for Anheuser-Busch
  • Public Health: Anti-Gun violence campaign with Meck County/Novant Health/Atrium Health, HIV Prevention for MetroHealth in Cleveland, OH
  • Carolina Panthers
  • Pendleton Whiskey / French West Vaughn
  • Non Profits: Hue House / Digital Navigators, Pat’s Place, Isabella Santos Foundation
  • High Point Furniture Market Major NC Event
  • Immersive Van Gogh Exhibit
  • Local Businesses: Planet Fitness, Skydive Carolina, Plumped CLT, Carolina Pharmacy
  • And many more

Past examples of Clean Graffiti by The Savage Way

NO MAINTENANCE MOSS ART

Our moss offerings have evolved from reindeer moss logos to now creating large scale installations, interior design elements, sound-absorbing panels, incorporating neon signs, etc. We work hand-in-hand with Architects, General Contractors, Millworkers and Business Owners to bring the vision to life. Moving to our new studio has increased our capacity 10 fold and we are excited to be taking on more and more projects at large scale.

4 different Moss Art pieces from 2021

2021 CLIENTS

  • Architecture Firms: BB+M Architecture, Perkins Eastman
  • Designers: Southpark Interiors, Free Space Design, Design Bar, Cline Design, Urban Design Partners, Liquid Design
  • Contractors/Sign Companies: Onsite Millworking, Southwood, Warco Construction
  • Multifamily: Northwood Ravin, Wood Partners, Alta Wren, Alta Davis, Greystar Apartments
  • Other Businesses: Bank of America Corporate HQs, Carolina Sports Clinic, Clariant Corporation, UNC Charlote
  • Private Collectors
  • Pop Art Collaborations with Jen Hill, Cheeks
  • And many more

Colorful plant art examples by The Savage Way

OH YEAH, WE LAUNCHED AN ONLINE SHOP!

Lastly, we launched our online residential Moss Shop in December 2021. We have been asked for years by customers, fans and friends to offer a residential line of Moss Art and we finally did! You can now buy 8 different and unique Moss Art products for your home – from a Mood bowl or colorful Hamsa to merchandise. Check out everything at shop.thesavageway.com. We will be dropping new collections and artwork periodically, so be sure to sign up for our email blast to stay in the know.

Moss Art online shop items displayed as an example

As The Savage Way continues to grow in both our Moss Art and Clean Graffiti offerings, we just want to take a moment of gratitude. We are so excited about this company we have created, the amazing women we have on the team and the fact that we get to play in Mother Nature all day. Seriously, it is a dream we’ve cultivated over the years and we are so proud. So here’s to good dirt, lots of moss and tons of laughter in the year ahead. Hit us up with any questions.