by thesavageway | Aug 19, 2015 | services
It’s that time of year again – hundreds of men, high heels, cold beer and a good cause. The 3rd Annual Walk a Mile in Her Shoes Charlotte charity walk for Safe Alliance is taking place on Saturday, August 22, 2015 at 9am.
Gentlemen strut during the 2014 Walk a Mile in Her Shoes (photo credit: Ally Frazier) – #thesavageway
Walking a mile in high heels is more than just a fashion statement. For the participants of this charity walk, it is about men raising awareness to stop gender violence and rape.
To quote Charlotte’s Walk a Mile in Her Shoes ® flyer, “In spirit of the old saying “you can’t understand someone’s experience until you’ve walked a mile in their shoes,” Walk a Mile in Her Shoes ® literally asks men to walk a mile in women’s high heeled shoes. The event is a playful and fun opportunity for men to raise awareness in their community about the serious causes and effects of sexualized violence.”
The 2014 event saw 130 walkers and raised over $27,000 for Safe Alliance! It was an incredible community event!
The 2014 crowd gathered at NoDa Brewing Company (photo credit: Ally Frazier) – #thesavageway
Photo from the 2014 Walk a Mile Event (photo credit: Ally Frazier) – #thesavageway
Photo from the 2014 Walk a Mile Event (photo credit: Ally Frazier) – #thesavageway
Let the walk begin! 2014 Walk a Mile participants (photo credit: Ally Frazier) – #thesavageway
As in year’s past, the event will take place at NoDa Brewing Company at their location on North Davidson Street. Men and women are invited to walk an actual mile in heels, or just come out and show support.
All proceeds from the 2015 walk will directly benefit Safe Alliance. Cost is $25 for Men and $10 for Ladies. Day-of Registration opens at 9am and all participants will take the streets beginning at 10am. The route takes the men (and women) left out of NoDa Brewing, up North Davidson Street to Heist Brewery. Participants will then cross the street and head back down North Davidson toward the brewery – a mile in all!
Noda Brewing Company hosts the official after-party so stick around and congratulate the participants for walking/running in those heels and relax with a nice beverage. The awards ceremony is definitely worth staying around for!
The 2014 Walk a Mile in Her Shoes winners! (photo credit: Ally Frazier) – #thesavageway
Concerned about walking in heels? Click here for a nice tutorial.
Walk a Mile In Her Shoes
Date: Saturday, August 22, 2015 at 9am
Location: NoDa Brewing Company
Register: Here
by thesavageway | Jun 29, 2015 | services
When we go about choosing our clients, we have a checklist of items we use in determining if it is a fit for us to work together. One of them simply being, do we believe in your concept? When a young entrepreneur approached us late last year to discuss marketing a dentist office, we were hesitant to say the least. A dentist office? When was the last time either of us even went to the dentist? But Dr. Jenny Gandhi sat us down and explained her vision. She passionately talked about her mission to change the way people perceived the dentist. She talked about her desire to make an uncomfortable experience not only pleasant but something that is relaxing. We began to believe in Dr. Jenny but more importantly, we began to believe in Pearl. Dentistry Reimagined.
Meet Dr. Jenny Gandhi of Pearl. Dentistry Reimagined. Photo Credit: Justin Driscoll Photography
Pearl. Dentistry Reimagined sign. Photo credit: Amy Herman, @vtgclt
#thesavageway team with new client Pearl. Dentistry Reimagined.
Pearl. Dentistry Reimagined is a fresh take on the dental experience. Located in the heart of Uptown Charlotte, Pearl. combines cutting edge technology with a modern, upscale environment at prices people can afford. Pearl. is focused on the client experience, which includes catering to every need, even before the patient knows it is a need.
Throughout this process we’ve learned so much about this industry and what it takes to run a successful dental practice. We’ve seen first-hand how Dr. Jenny interacts with her patients. We’ve watched her team grow and become connected to this city and their patients.
“Going to the dentist doesn’t have to be something you dread,” said Dr. Jenny. “Pampering our patients with a high end and fun experience lets them know that we are doing everything we can to take care of them. Our team strives to create a culture in the office that is friendly, laid back and positive to put patients at ease.”
On June 17, we held a VIP Viewing to showcase the beautiful Pearl. space in Uptown. We wanted to celebrate the fact that a new business is open in Charlotte and also invite the opportunity to talk to Dr. Jenny and really get to know her. From the red carpet and champagne to the delicious food from BLT Steakhouse and cold beer from NoDa Brewing Company, it truly was a success. We had a great turnout from the community.
Inside Pearl. Dentistry Reimagined / #thesavageway VIP Viewing event. Photo credit: Corri Smith
Pearl. Dentistry Reimagined VIP Viewing Party. #thesavageway
VIP Viewing Party with Pearl. & Cruise Carts. #thesavageway
Check out more pictures on our Facebook Album.
We love supporting a new business in the Queen City, especially one that is pushing the boundaries of their industry and one that is run by a #GirlBoss! <3 No questions about it, dentistry has been reimagined at Pearl.
Side Note: HUGE thank you to everyone that stopped by the event! We are lucky to live in such an amazing city with such supportive people. Everyone has such awesome projects going on and we will all continue to flourish by lifting each other up! Thank you, thank you, thank you!
by thesavageway | May 27, 2015 | services
What do you get when you combine passion, truly talented people and great beer? A lunch break that’s a real game changer. Join NoDa Brewing Company and #thesavageway on Friday, May 29 at noon for the next Google+ Hangout.
#NoDaHangout is the perfect lunch break! #thesavageway
NoDa Brewing Company approached #thesavageway team a few months ago to assist them with the launch of an idea. An idea to keep them on the forefront of the craft beer industry. That idea became #NoDaHangout, a monthly series where passionate people discuss the ins and outs of making and consuming craft beer – all virtually.
Each month, NoDa’s Head Brewer, Chad Henderson, and a special guest gather on a Google+ Hangout On Air to talk about a particular topic. Topics vary based upon the guest of honor and what happens to be going on at the time. Past topics included the following:
NoDa has successfully sparked a conversation around all things craft beer. #thesavageway team assists with the social media side of things and fielding questions from the audience. Stay tuned to #NoDaHangout on Twitter & Instagram and ask your questions for Chad, NoDa Brewing & our guest speakers.
Paula & Torrie of #thesavageway working the social media for the #NoDaHangout.
A screenshot of Twitter following the #NoDaHangout. #thesavageway
The next #NoDaHangout is scheduled for this Friday, May 29 at noon and we are chatting all things Homebrewing! Special guests include Bethany Burr & Rob Adams (both homebrewing all stars). Click here for the event link to watch it live and join the conversation!
Spend your lunch break with us (and a cold, Hop Drop & Roll of course)!
Cheers!
Side Note: NoDa Brewing Company is hosting the American Homebrewers Association on May 30 for the AHA Rally. Reserve your tickets today!
by thesavageway | Apr 24, 2015 | services
#thesavageway is a company built around creative solutions, thinking outside the box and overall positive thinking. We strive to work with clients, partners and interns who align with our vision in life. Recently, the opportunity presented itself for us to bring on a contract worker and add some additional woman-power around the office. We wanted you to meet her!
Everyone say HEY to Alana Allen!
Alana Allen joins #thesavageway!
Alana is creative, funny, kind and excited about all things Charlotte. If you haven’t had the pleasure of meeting her yet, you need to! And when you DO meet her IRL (in real life), you’re sure to hear an amazingly “punny” joke or two.
We asked her a few questions.
Why did you want to join #thesavageway?
I absolutely love the brand, the concept and what you ladies are doing in marketing. More importantly, I love HOW you’re doing things. As a creative person, it is beyond refreshing to watch how you both approach a project and then put your own spin on it. #thesavageway does a great job of localizing creative efforts and expanding on a grass roots level.
The ladies of #thesavageway circa 2012 (left to right: Sara Kaloudis, Torrie Savage, Paula Bartlett, Alana Allen)
As “creative queens,” #thesavageway is always coming up with different ideas. What creative energy do you bring to the table?
I thrive in creative environments. When there is opportunity to build on ideas, my mind will just race with creative content. Anyone that knows me knows that I love a good pun, play on words or a silly joke. But when it comes to branding and clients, I love coming up with new ways to do old things.
What is your role going to be at #thesavageway?
I will be an Account Executive working on a contract basis. However, I definitely see myself wearing many hats in the future. Being able to learn all aspects of the business and helping the team develop these creative solutions is so exciting to me!
Meet The Lady, Alana Allen – #thesavageway
#thesavageway’s newest team member, Alana Allen, hanging with NoDa’s Funky Geezer
Tell us about “The Ldy.”
Ha! My nickname is The Lady. It started years ago while in conversations with friends. I’m pretty awesome at a British accent and it just stuck.
Current obsession?
Viva Chicken. Seriously, I cannot get enough of those quinoa stuffed chicken avocados.
Where do you hang out?
You can always find me at a local, live concert, hanging around NoDa or hitting the pavement on the Greenway (I love to run).
Favorite Songs (that will need to be added to #thesavageway playlist)?
#thesavageway ladies living the concert life.
Growing #thesavageway
Stay tuned for Alana’s exciting contributing series to this blog:
The Ldy Takes #thesavageway: A creative perspective on Charlotte’s fashion scene.
by thesavageway | Apr 15, 2015 | services
What do you get when you mix tattoos, live statues, cocktails, #thesavageway and a Charlotte institution? An entertaining behind-the-scenes look at the inaugural #TSWTakeover at the Mint Museum.
Mint Museum Uptown is hosting an exhibit that explores an art form we both have a huge admiration for – innovative artistic expression. The focus is on avant-garde jewelry, nail design and fashion and how all of these elements “distort the architecture of the body.” It’s a beautiful show that is sparking a conversation about art in popular culture.
Preview of the Mint Museum’s Body Embellishment Exhibit courtesy of www.mintmuseum.org
We had the opportunity to attend the Mint Museum’s VIP Opening Night of Body Embellishment, on Thursday, April 9, 2015. The evening was the kickoff to this incredible art presentation featuring body augmentation & modification and a chance to rub shoulders with Charlotte’s who’s who in the art scene.
#thesavageway arrives at the Mint Museum for the VIP Opening of Body Embellishment.
#TSWTakeover
The Mint asked #thesavageway team to take over their social media accounts (including Twitter & Instagram) for the evening to help get the word out about this unique show. Not only did we have a blast, but we watched the Mint Museum accounts grow throughout the evening and took the social engagement to the next level.
A look at #TSWtakeover for the Mint Museum on social media / #thesavageway
Goofing around with the models during the #TSWtakeover for the Mint Museum on social media / #thesavageway
Gorgeous fashion from threeasFOUR during the #TSWtakeover for the Mint Museum on social media / #thesavageway
Torrie with the art at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Torrie & Paula with the ladies of Hilliard Studio Method at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Gorgeous fashion from threeasFOUR during the #TSWtakeover for the Mint Museum on social media / #thesavageway
A look at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Kind words from the Mint Museum on our #TSWtakeover!
We even did a behind-the-scenes of our behind-the-scenes preview with our “Snapumentary”. (Snapumentary meaning a Snap Chat story where we detailed our evening and had a ton of fun.)
Watch the Snapumentary here: MOV_7575.mp4
Information on the Exhibition:
Name: Body Embellishment
Dates: April 11 – September 6
Location: Levine Center for the Arts 500 South Tryon Street, Charlotte, NC
Cost: $24 adult general admission, $12 on Wednesday evenings, discounts for students, seniors, and children, completely FREE on April 22 from 5-9 p.m
by thesavageway | Mar 2, 2015 | services
NoDa is home to many creative and community-driven events and the NoDa Food. Art. Music Rally is no exception. CLTure announced that the popular food truck rally returns to NoDa this month. This weekly free event brings the neighborhood together with local food trucks, bands, vendors all while raising awareness for local businesses and non-profits.
NoDa Food. Art. Music Rally line up for Spring. #thesavageway
The initial launch of March 5 has been postponed due to weather, so the Kick-Off Party at The Chop Shop will be March 12. Expect to see local musicians including The Business People, Brian & Megan and DJ Smitty. Local art vendors will be on hand in addition to a variety of food trucks including Taco Green-Go, Maryland Crab Co, Yummi Banh Mi, Plated Pallate, Roaming Fork and Sweet Cakes Bakery.
NoDa News covering the NoDa FAM Rally last Fall. #thesavageway
Pictures of the NoDa FAM Rally last fall via NoDa FAM Facebook page.
Vendors setting up at the NoDa FAM Rally last Fall.
Here at #thesavageway, we love supporting local efforts to grow the community and highlight amazing food and artistry. One of the new twists this year is a weekly art competition. Each week, artists can submit their art for a chance to win $400 sponsored by Goose Island, Shock Top, Blue Point Brewing, Stella Artois and Rolling Rock. Event attendees will select the winner and proceeds will benefit local non-profits Green Teacher Network and Behailu Academy.
Click here for official art completion rules.
More on Green Teacher Network.
More on Behailu Academy.
The event, which runs March 12, 19, 26 and April 2 (with possible rain date of April 9) is dog friendly and will feature a weekly dog costume competition and photo booth sponsored by Four Dogs Pet Supplies and NoDa Bark and Board.
NoDA F.A.M Rally takes place in the parking lot and patio area of The Chop Shop, located at 399 E. 35th Street in Charlotte, from 6-9 p.m.
by thesavageway | Feb 25, 2015 | blog, services
#thesavageway team is a preferred vendor of Carolinas HealthCare System and we were brought on for the entire month of February to act as the promotional and street team presence for the #MyHeartBeats4U campaign, geared towards heart health awareness.
The Issue:
Heart disease is a big issue in America. In fact it is the number one killer of women and the leading cause of death for most men. The Sanger Heart & Vascular Institute of Carolinas HeathCare System works diligently year-round to bring awareness to this disease. During the month of February (heart health month), the issue is brought to the forefront and risk factors are identified and prevention methods are broadcasted even more.
Some of the heart disease risk factors include:
- High blood pressure
- High LDL cholesterol
- Smoking
- Diabetes
- Excessive alcohol use
- Physical Inactivity
- Poor diet
- Obesity
#MyHeartBeats4U Campaign:
Since heart disease is such a large issue for Americans, Carolinas HealthCare System decided to institute a social media based campaign to gain exposure and communicate to the masses.
Using the hashtag #MyHeartBeats4U, community members are encouraged to answer the question, “Who does your heart beat for?” and then take a photograph and post to a favorite social media portal!
Charlotteans participating in Carolinas HealthCare System’s #MyHeartBeats4U campaign – #thesavageway
These pictures are then uploaded to the Carolinas HealthCare System website and rotated throughout the month. A variety of photos are also selected at random to appear on the digital EpiCentre billboards located at the corner of College St. & Trade St.
More #MyHeartBeats4U participants for Carolinas HealthCare System – #thesavageway
Events Around Town:
#thesavageway, along with Pink Toast Ink, were brought in to concept and create the photo booths that are used in correlation with our street team. Each week we venture out to various locations around the Queen City including the Duke Energy Building, 7th Street Market and Bank of America Plaza, all in the name of spreading heart health awareness!
Last week, Larry Sprinkle and the WCNC crew joined us to on the streets to further bring awareness to the campaign.
Larry Sprinkle of WCNC joined #thesavageway promo team for the #MyHeartBeats4U campaign.
During the month, our team has been able to interact with citizens on the street, business owners, families and even the Carolinas HealthCare System executive staff. We were able to participate in the AIR – Aerial Fitness February Social event that featured healthy-food guru Chef Alyssa’s Kitchen. This was the perfect opportunity to educate about heart health awareness and showcase ways to combat the disease (exercise & healthy diet).
AIR Charlotte owner Kerri Flanigan (pictured on right) and regular Mandi Staley (on left) tell us who their heart beats for!
Asheton Brown (@Smasheton) tells us who her hearts beats for during the AIR Charlotte Social – #thesavageway
Three Hunters Vodka participates in the campaign at the AIR Charlotte Social – #thesavageway
Get Involved:
If you want to be involved and help spread the awareness – go to Carolinas HealthCare System website, print a sheet and tell us who your heart beats for! You can also follow #thesavageway on Twitter – @thesavageway – to find out our location on the remaining Thursday and Friday of the month and get your picture taken in the photo booth! #MyHeartBeats4U
#thesavageway Promo Team for the Carolinas HealthCare System month long campaign.
by thesavageway | Feb 23, 2015 | clean graffiti, services
We have worked with the YMCA of Greater Charlotte on two Clean Graffiti campaigns within the past 6 months. They are true supporters of sustainability when it comes to advertising.
Corporate Social Responsibility
We love when companies put their money where their mouth is and actually practice Corporate Social Responsibility (CSR). Defined as a “Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare,” CSR is very important for companies these days.
When the YMCA chose to spend some of their marketing budget on Clean Graffiti, they in turn practiced CSR. Clean Graffiti is the process of cleaning a message onto a dirty sidewalk (it’s just water). They saw the benefits of using reverse graffiti to stand out from other outdoor advertising methods while being sustainable.
YMCA of Greater Charlotte uses Clean Graffiti for marketing campaign.
The first campaign the YMCA executed was on several of their campuses touting their “Stay & Play” initiative. The goal was to get YMCA members and passersby to realize that the YMCA offers dance, swimming, sports, tumbling and other programs beyond just a gym atmosphere. The participating campuses of the Greater Charlotte YMCA were the Johnston, Lake Norman and Stratford Richardson locations.
Social Media post from #thesavageway about YMCA of Greater Charlotte’s Clean Graffiti campaign.
Recently, another opportunity arose for the YMCA to take on sustainable advertising, the BB&T Corporate Cup 5K & Half-Marathon.
“The Corporate Cup is in its 36th year and the Race Planning Committee saw an opportunity to spice up how we communicate with something truly innovative compared to our other marketing vehicles,” said Center City Marketing Director for the YMCA, Brittany Durkin. “We saw how Clean Graffiti created a buzz between everyone (in person and online) and we wanted to try it specifically with our race.”
YMCA of Greater Charlotte Clean Graffiti for the BB&T Corporate Cup. #thesavageway
Clean Graffiti messages were placed around the race route and popular running areas to help promote the upcoming March 7 race.
#thesavageway did some Clean Graffiti for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
The best part of it all is that the YMCA has chosen to expand their CSR by returning to the spots and cleaning them away after the race. That’s what we call full circle, sustainable marketing!
Click here for more information on Clean Graffiti.
Click here to sign up for the BB&T Corporate Cup.
