We have worked with the YMCA of Greater Charlotte on two Clean Graffiti campaigns within the past 6 months. They are true supporters of sustainability when it comes to advertising.
Corporate Social Responsibility
We love when companies put their money where their mouth is and actually practice Corporate Social Responsibility (CSR). Defined as a “Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare,” CSR is very important for companies these days.
When the YMCA chose to spend some of their marketing budget on Clean Graffiti, they in turn practiced CSR. Clean Graffiti is the process of cleaning a message onto a dirty sidewalk (it’s just water). They saw the benefits of using reverse graffiti to stand out from other outdoor advertising methods while being sustainable.
YMCA of Greater Charlotte uses Clean Graffiti for marketing campaign.
The first campaign the YMCA executed was on several of their campuses touting their “Stay & Play” initiative. The goal was to get YMCA members and passersby to realize that the YMCA offers dance, swimming, sports, tumbling and other programs beyond just a gym atmosphere. The participating campuses of the Greater Charlotte YMCA were the Johnston, Lake Norman and Stratford Richardson locations.
Social Media post from #thesavageway about YMCA of Greater Charlotte’s Clean Graffiti campaign.
Recently, another opportunity arose for the YMCA to take on sustainable advertising, the BB&T Corporate Cup 5K & Half-Marathon.
“The Corporate Cup is in its 36th year and the Race Planning Committee saw an opportunity to spice up how we communicate with something truly innovative compared to our other marketing vehicles,” said Center City Marketing Director for the YMCA, Brittany Durkin. “We saw how Clean Graffiti created a buzz between everyone (in person and online) and we wanted to try it specifically with our race.”
YMCA of Greater Charlotte Clean Graffiti for the BB&T Corporate Cup. #thesavageway
Clean Graffiti messages were placed around the race route and popular running areas to help promote the upcoming March 7 race.
#thesavageway did some Clean Graffiti for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
The best part of it all is that the YMCA has chosen to expand their CSR by returning to the spots and cleaning them away after the race. That’s what we call full circle, sustainable marketing!
Click here for more information on Clean Graffiti.
Click here to sign up for the BB&T Corporate Cup.
