NoDa Brewing Company is looking to hire a full time Social Media Strategist in the Charlotte, NC area. That’s right, NoDa Brewing Company, one of the original and most award-winning breweries in the area is growing their team. The question becomes, who is going to fill these creative shoes? This woman/man will be working for a family-owned company that values quality beer and quality people. From the NoDa Brewing website:
“After the beer, NoDa Brewing Company is all about our people. Whether they help make the beer, sell the beer or serve the beer, every person here is a vital part of our culture and makes what we do more enjoyable on a day-to-day basis. Without these people there is no NoDa Brewing.”
ABOUT NODA BREWING COMPANY: NoDa Brewing Company was opened in 2011 with a 15 bbl brewhouse (2229 N. Davidson St., Charlotte) and in late 2015, opened a second production location (2921 N. Tryon, Charlotte), with tap room, housing its 60 bbl brewhouse. NoDa Brewing currently has seven year-round beers with multiple seasonal offerings available on-tap at local bars & restaurants and the brewery’s tap rooms including five year-round can options. Look and ask for NoDa on tap at your local restaurant and bar. For more, visit www.NoDaBrewing.com.
We are honored to be helping the NoDa Brewing Company crew find this social media leader. You can find the job description and application items below or at the Charlotte Agenda Job Posting here. Please DO NOT CONTACT NODA BREWING ABOUT THIS JOB (they are busy making delicious beer and helping the Charlotte community). That is what we (#thesavageway) are here for! Email us at firstname.lastname@example.org and provide with all the info below. We will be in touch! Cheers!
Position: Social Media Strategist
Company: NoDa Brewing Company
Status: Full Time
Rate: Salary, based on experience
Benefits: Company paid Medial Benefits (the first of the month following start date), Paid Vacation and Sick Benefits, 401k Benefits, Company provided Computer & Phone
The Social Media Strategist will be the voice and storyteller of NoDa Brewing Company. This role requires a person to be thoughtful, creative, community-based, engaging and a problem-solver. The ideal candidate can both take a beautiful Instagram picture and articulate the complexities of a beer in a blog post – all while being on-brand. Community is a big part of the NoDa Brewing Company and the candidate will need to integrate themselves into the beer community with a positive attitude.
-Manage the creation and publishing of relevant, original, high quality content on Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Etc
-Become a storyteller for the brand while still implementing brand standards
-Ensure that consumer social media experiences align with overall company goals and visions
-Occasionally promote content through social advertising
-Execute day-to-day, real-time consumer communications through social media – Focus will change with days, months, seasons, and industry events
-Communicate with all fans and followers via social media to create a strong network (i.e. replying to all comments/inquires and starting organic conversations)
-Implement and understand hashtags – be able to create and manage campaigns
-Create a regular publishing schedule
-Implement an editorial calendar to manage content and plan specific, timely marketing campaigns
-Design social media strategies to achieve marketing goals
-Analyze traffic trends and develop recommendations and strategies for improvement (i.e. implement roadmap for increasing engagement/followers, ideal number and style of posts, measures for success)
-Conduct monthly social media and website analysis and summary report
-2-3 years Social Media Marketing experience, Bachelors Degree Required
-Strong, professional written and verbal communication skills with an attention to detail.
-In-depth understanding of Internet trends (memes, viral marketing strategies, new technology, internet lingo) and ability to apply these to everyday tasks.
-Working knowledge of current video & photo editing apps (this of course goes along with knowledge of Windows, Microsoft Word, Excel, Outlook – you know, the basics).
-Must be enthusiastic (you’d be working for a brewery – this should be the easy part!)
-Must be self-driven & manage time efficiently.
-Ability to use the right and the left sides of your brain. We need you to be wildly creative, but also strategic with a good eye for detail.
-Being social is a huge plus. NoDa Brewing drives engagement by engaging partners, influencers and beer drinkers where they are. A big part of the job will be actively interacting with people and companies talking about NoDa Brewing online and IRL.
-Have a finger on the pulse of the craft beer industry as well as relevant lifestyle and media trends. (oh and a love for craft beer is strongly preferred).
If you’re interested, please forward your resume and answer the following questions in an email to email@example.com. DO NOT CONTACT THE BREWERY!!!
- Why do you want to work for a brewery?
- If you had 8 hours free time, what would you do?
- What’s your favorite beer style and why?
- What are 2 items on your “bucket list”?
- If you could grab a beer with anyone, alive or dead, who would it be?