by thesavageway | Jun 24, 2019 | blog, services
We love when companies contact us to do something out of the box. When they want to create a fun and interactive campaign that brings attention to their brand in a different way, that’s the ticket. And that’s what Brixx Pizza decided to do.
Brixx Pizza opened their doors in 1998 in the historic Dilworth neighborhood in Charlotte, NC. By utilizing brick ovens to enhance the natural flavors of quality ingredients, Brixx has been able to successfully open 30 stores throughout the Southeast. Not only is their pizza delicious, but they have a huge heart for this community. Most recently, Brixx Pizza donated $10,000 to the Isabella Santos Foundation.
The Brixx Pizza team had us place random branded rocks around the city. The goal was to bring attention to their Charlotte locations and encourage the downloading of their Brixx Roxx app on iPhone and Android.
Brixx Pizza launched a creative marketing campaign using branded rocks to drive traffic to their 6 locations.
Random Brixx Rock in front of Coco & the Director in Uptown Charlotte, NC.
You Rock. Brixx Roxx. Let’s be friends.
Creative Marketing at it’s finest, by #thesavageway.
We placed red rocks with a branded message on it near these six Brixx Pizza locations:
Birkdale (16915 Birkdale Commons Pkwy)
Blakeney (9820 Rea Rd.)
Dilworth (1801 Scott Ave.)
Foxcroft (7814 Fairview Rd.)
Uptown (225 E. 6th St.)
Fort Mill, SC (1343 Broadcloth St.)
We placed these rocks in popular, high-foot traffic areas, think parks, shopping plazas, parking lots, etc. Anywhere your family might hang out for a minute, you could find a rock. (i.e. Harris Teeter entrances, Target parking lot, Starbucks planters, etc.)
Here’s how it works:
- Find a “Brixx Roxx” promo rock around one of the six Charlotte Brixx locations
- Download the Brixx Roxx app
- Bring the rock into your local Brixx location
- Get a free, yummy surprise
It’s that easy. So go out there, pizza lovers, and find yourself a rock. Let Brixx Pizza know how much you love their creative marketing idea!
by thesavageway | Feb 12, 2019 | clean graffiti
Brixx Pizza is a Charlotte staple. In fact, the first Brixx Wood Fired Pizza opened in 1998 in the historic Dilworth neighborhood. Between their wood-fired oven to the fresh ingredients, it’s no wonder that the demand for Brixx now has them in more than 30 locations all over the Southeast.
In order to honor their 20th Anniversary, the Brixx team chose to partner with us on a fun Clean Graffiti campaign. We knew we wanted to create a design that truly spoke to the pizza lovers of the world and we knew in order to do that we needed to bring in a local artist to assist. Mike Wirth, founder of Talking Walls CLT and member of Southern Tiger Collective, helped us to create the “I Stand for Pizza” stencil. We created a fun piece of street art that not only represented our client but that also was fun for passersby.
Brixx Pizza Clean Graffiti in Charlotte, NC. #thesavageway
Brixx Pizza celebrated their 20th Anniversary with this fun Clean Graffiti campaign: I stand for pizza.
Clean Graffiti is an eco-friendly form of advertising. It’s just water!
You have to remember that we are working with Mother Nature on all of these Clean Graffiti campaigns. The means that we are working with the contrast of dirt and high-pressure water. It’s amazing how different each sidewalk square is and just because something looks to be dirty, it doesn’t mean it actually is dirty. That is another factor that goes into every #thesavageway Clean Graffiti campaign, we land survey and study not only the popular walking areas of a target market, but the dirt levels too!
Brixx Pizza celebrated their 20th(!!!) year in business. That’s incredible. We had the pleasure of dining there not too long ago and enjoyed vegan pizza, gluten-free crust and a filling salad. And this Charlotte unicorn of a business makes some delicious food.
Close up of a vegan option pizza at Brixx Pizza.
New Gluten-free cauliflower crust available at select Brixx Pizza locations.
It is the highest compliment when a client trusts us in our craft. The Brixx team let us be creative and pitch them some wild ideas before landing on this finished product. We are grateful for the opportunity to work with such good people and hope to do it again in the future!
