by thesavageway | Apr 24, 2024 | clean graffiti
Ever since our hometown (Charlotte, NC) got a Major League Soccer team (shout out Charlotte FC), we have all been feeling the soccer hype. So, when we got a call from a large agency that works with United Stated Soccer Federation (U.S. Soccer), we knew were going for goal.
We worked with You Are Here Agency, a sponsorship and activation agency, on a Clean Graffiti campaign for the U.S. Soccer & The U.S. Women’s National Team’s “SheBelieves Cup” in Atlanta, GA. This tournament hosting international teams was a major moment for women’s soccer, and YAH Agency wanted to bring more attention to the upcoming game. That is where Clean Graffiti came in as the perfect advertising companion.
We ran a campaign throughout the city of Atlanta that helped drive traffic to the SheBelieves Cup website. The spots were placed in popular walking areas throughout busy neighborhoods. With a goal of general awareness, along with ticket sales, our eco-friendly sidewalk advertising became a great way to grab the attention of potential customers in an unexpected way.
More about SheBelieves:
“Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation.”
The 2024 SheBelieves Cup, presented by Visa, featured the USWNT, Brazil, Canada and Japan. The USA defeated Japan in a semifinal 2-1, and captured its fifth consecutive and seventh overall SheBelieves Cup title, defeating Canada 5-4 in a penalty kick shootout following a 2-2 draw through regulation. (source from U.S. Soccer website)
We absolutely love what this organization stands for. We need more empowerment, utilization of resources and encouragement for women and young girls. And we are honored to be able to have contributed to the marketing of this event with our Clean Graffiti (aka reverse graffiti).
by thesavageway | Jul 11, 2022 | Uncategorized
Charlotte is now officially a soccer city, and we are here for it! Charlotte FC, our city’s first professional MLS team, has taken the Queen City by storm. Did you catch the last game against Nashville SC? Our guys electrified the arena with a 4-1 win! It was incredible.
THE CAMPAIGN
Here at The Savage Way, we had the opportunity to collaborate with Charlotte FC on a Clean Graffiti campaign. Our guerilla style of outdoor advertising was used to create some hype around the inaugural season and asked the important question, “Are You Ready to Party?!” We placed 18 Clean Graffiti spots in high foot-traffic areas to spread the word. Spots ended up in areas such as Plaza Midwood, NoDa, Elizabeth, Uptown, and Wesley Heights.
THE DESIGN
The design of the stencil for this reverse graffiti campaign consisted of a crown, along with the words “Are You Ready to Party?” and the Instagram handle; @charlottefc. The four-point crown represents the team’s logo, the tagline enhances the energy, and the handle is so you can connect with the team first hand. This eco-friendly medium is an innovative way to connect with the audience.
Clean Graffiti is created by making a contrast on the sidewalk using high pressure water over a custom stencil. (A Clean Message on a Dirty Sidewalk as we always say). Not only is reverse graffiti eco-friendly, but it’s an eye-catching message that can be used for brand awareness campaigns, events or a call-to-action. The spots can be placed anywhere a sidewalk is present making it not only creative, but accessible to everyone.
So yeah, we are ready to party! The energy that Charlotte FC is bringing to this city is palpable. Stoked to have another team to cheer for! Learn more about Charlotte FC and get game updates on their website & Instagram.
by thesavageway | Jun 28, 2016 | clean graffiti
OrthoCarolina has been a partner of #thesavageway since 2012. We admire the way that this group of privately owned physicians interact and help the Charlotte, NC community grow. From supporting innovation initiatives like TEDxCharlotte and Seed 20 to helping young entrepreneurs, OrthoCarolina seems to be everywhere. One area that is particularly awesome is their involvement with youth sports.
Recently, we completed a Clean Graffiti campaign surrounding OrthoCarolina Soccer. Getting kids active and healthy has always been important to the OC community. Blair Primis, Vice President of Marketing at OrthoCarolina, said, “As part of an ongoing effort to support and promote youth sports in Charlotte, soccer seemed like a natural way to make that a reality. For boys and girls, men and women.”
Clean Graffiti by #thesavageway for OrthoCarolina Soccer in Charlotte, NC
We put down Clean Graffiti spots in five Charlotte neighborhoods. These spots are near six parks and two schools – but all near soccer fields where kids practice or play the game. The creative is a positive, motivating quote and a bouncing soccer ball (and we loved it!).
Motivational Clean Graffiti for OrthoCarolina near soccer fields in Charlotte, NC. #thesavageway
Clean Graffiti for OrthoCarolina Soccer by #thesavageway
OrthoCarolina supports a variety of soccer organizations, including the Charlotte Independence, Charlotte Eagles, Charlotte Soccer Academy, Lake Norman Soccer Club, Gaston United Soccer Club, Catawba Valley Soccer Club, Winston-Salem Twins and the Kernersville Soccer Association to name a few.
You can learn more about the great resources that OrthoCarolina is providing soccer families by visiting their website. You’ll learn tips like core-strengthening exercises, what to do with shin splints and how to properly ice a soccer injury.
Fun Clean Graffiti for OrthoCarolina in Charlotte, NC. #thesavageway
Get out there and get moving! And remember to talk with your feet and play with your heart.
