by thesavageway | Jul 20, 2017 | clean graffiti
Summer is here. That means no school, days at the pool, family vacation, and lots of time in the sun. We know you are protecting your skin with plenty of sunscreen, but summer is also a great time to schedule “the other screen you need”… a mammogram. That’s why we partnered with leading healthcare provider, Novant Health, on a multi-city Clean Graffiti campaign promoting mammograms.
Clean Graffiti for Novant Health encourages mammogram screenings this summer. #thesavageway
“I stand for mammograms” creative message for Novant Health in Winston Salem, NC. #thesavageway
Novant Health understands that October is not the only month that breast health is of importance. Women can and should schedule their mammogram when it’s convenient for them – any time of year. This public health campaign is spreading such an important message about breast health. You can check out more about the importance of early breast cancer detection in this article from the American Cancer Society.
For the Clean Graffiti campaign, we travelled to three cities (Winston Salem, Salisbury, Huntersville) and five areas in Charlotte, NC (Uptown, Ballantyne, Southpark, Piper Glen, Arboreteum) to help spread this health initiative. We love the play on sunscreen and the hot southern summers that we have in Charlotte, NC.
Clean Graffiti is a unique element of a media buy for Novant Health because there is a social element that is involved. We try to create messages that will make people stop & smile. As a society, we are bombarded with thousands of images every single day. It’s overwhelming (and easy to tune things out). Our natural form of media is unexpected, eco-friendly and can often encourage people to post to their social media platform. It’s always nice to see people post about a campaign on Instagram, just like @mamfrancis did (see below).
Clean Graffiti helps create social media interaction for clients. (photo @mamfrancis in Instagram) #thesavageway
We are thrilled to work with progressive companies who are able to tie in natural media into their overall company message. Our projects with Novant Health have been fun, educational and a new way for people to hear about this important health screening.
by thesavageway | Mar 23, 2017 | clean graffiti
Novant Health used Clean Graffiti to spread the message of breast health. #thesavageway
We’re taking it back in time with this blog post on one of our favorite Clean Graffiti clients. In fact, we’re taking it all the way back to October 2016. During Breast Cancer Awareness month, we were lucky enough to partner with Novant Health in eight cities on a reverse graffiti campaign that promoted wellness for women.
Throughout the month of October, we visited Manassas and Culpepper, VA, as well as six North Carolina cities. Those cities included Winston-Salem, Thomasville, Kernersville,Salisbury, Huntersville, and the Greater Charlotte area including Uptown, Matthews, Ballantyne and University. The campaign we created revolved around two different pieces of creative; “Mammograms….15 minutes can save your life,” and “1 in 8 women will be diagnosed with breast cancer…Get Checked.” These health tips were a great way to speak to women where they are, their neighborhoods.
As we travelled around the state of North Carolina, we were able to spread this important message of getting a mammogram. Novant Health puts a ton of resources into educating the public on the necessity for mammogram screenings and how to reduce risk. Utilizing Clean Graffiti was a first for this healthcare giant but it allowed this health message to reach parts of the state that do not normally see digital ads or other outdoor advertisements. This is a great way to use natural media, to promote a health initiative where the public will literally walk right over it.
Using Clean Graffiti to promote a health initiative makes Novant Health stand out in the marketplace. #thesavageway
If you, or a lady you love, are in need of a mammogram screening, you do not have to wait until October. Schedule one today, Here is a link with all of the information you need on breast health. There are a multitude of Novant Health Mammogram screening locations, as well as a Mobile Mammogram Unit, so there is definitely no excuse not to get your screening.
We look forward to continuing this partnership and helping to spread this amazing message to even more areas of the state with Clean Graffiti. Stay tuned. 😉
by thesavageway | Mar 13, 2017 | moss art
Ally Financial Ordered a Custom Moss Art piece by #thesavageway.
Custom Moss Art by #thesavageway for the Ally Financial offices in Ballantyne.
Ally Financial wanted to bring an eco-friendly, natural element into their Charlotte, NC Ballantyne office. Through some great connections, we were able to create a custom Moss Art piece of the Ally logo to be prominently displayed in the lobby area.
Moss Art is a creation of #thesavageway and one of our natural service lines. We use preserved moss to create unique, handmade works of art for both corporate and residential clients. This piece is four feet wide on a wood backing.
We are able to work with clients who are looking to stand out with their signage, who want something “green” or natural for their décor and who are looking to practice their corporate social responsibility as a company. As a team, #thesavageway has the capability to create any logo, phrase or design element out of moss. If you’re interested in learning more, please email [email protected].
by thesavageway | Sep 13, 2016 | clean graffiti
There are times when your real-life and work-life magically align. For #thesavageway, that magic moment was when we were contracted to do some Clean Graffiti for Healthy Home Market.
Clean Graffiti for Healthy Home Market in Matthews, NC. #thesavageway
For this campaign, we focused on the Galleria / Matthews store location (1816 Galleria Blvd). We created an intricate stencil template to create the tree and promote the locally grown, locally owned premise. In fact, we based our design off of the print ad below (on the left) that is seen across Healthy Home Market’s promotion efforts. As you can see, we were able to adapt their message to the Clean Graffiti medium in an exceptional way.
The creative process can be very intricate for Clean Graffiti. #thesavageway
More on Healthy Home Market:
If you’re striving for a healthier lifestyle, this store is a dream come true. We (Paula & Torrie) have been frequent customers for years, even when it was known as the Home Economist! There are three locations, Davidson, Galleria in Matthews & Plaza Midwood. Since #thesavageway HQs (aka office) is located in Plaza Midwood that is naturally our home base store. With tons of vegan & vegetarian specialty foods, all the kombucha in the world, local energy bars and an amazing smoothie bar, nine times out of ten you can find us at Healthy Home Market.
Each store offers different specialty items (groceries, bulk vitamins, bulk nuts, deli, etc) and you can check this link to see what your nearby Healthy Home Market has in store.
You can find these kind of products:
- Gluten-Free * Special Diet Foods
- Organic & Local Produce
- All Natural Meat & Dairy Products
- Vitamins & Supplements
- The Largest Bulk Foods Selection in Charlotte, NC
- Naturally Delicious Deli & Smoothie Bar
- Locally Brewed Beers
Healthy Home Market has three locations in the greater Charlotte area. #thesavageway
Sample of the bulk nuts you can find at any of the Healthy Home Market stores. #thesavageway
We love our protein powder! Vegan, Vegetarian and Paleo friendly all available! #thesavageway
Healthy Home Market is such a staple in our lives and a place that helps to take our health to another level. If you haven’t been in yet, please do yourself a favor and visit one this week!
by thesavageway | Sep 6, 2016 | clean graffiti
Recently, we completed a Clean Graffiti campaign for the opening of a new restaurant in Charlotte, NC – Babalu Tapas & Tacos.
Babalu Tapas & Tacos is open at 1511 East Blvd. (photo www.eatBabalu.com)
We were able to incorporate the Babalu brand marketing initiatives seamlessly into a Clean Graffiti campaign. We used the tagline “Yours. Mine. Ours. Food Worth Sharing” and “The New Guac on the Block.” The spots went down around the Dilworth neighborhood area of Charlotte.
Clean Graffiti for Babalu Tapas & Tacos in Dilworth, Charlotte, NC. #thesavageway
Love this Avocado Clean Graffiti for Babalu located in Charlotte. #thesavageway
Clean Graffiti for new restaurant #BabaluDilworth by #thesavageway.
If you haven’t been into Babalu yet, located at 1511 East Blvd, do yourself a favor and try it out this week. They have amazing tableside guacamole and a delicious take on a margarita – the BABA-RITA!
