by thesavageway | Sep 16, 2016 | clean graffiti
We are very honored to be a part of the 2016 Dilworth Home Tour with our driveway art.
driveway art is an extension of #CleanGraffiti and we are honored to be part of the Dilworth Home Tour. #thesavageway
driveway art by #thesavageway.
Thanks to our driveway artist, Robin Tonelli, for setting up this partnership with the awesome folks at First Christian Church (1200 East Boulevard). The church is in the heart of the Dilworth Home Tour and the driveway art that we created will be seen by hundreds of people as they walk the 44th Annual route.
Stop by First Christian Church on the Dilworth Home Tour 2016 to see some driveway art by #thesavageway.
Before & After shot of our driveway art at First Christian Church on East Blvd, Charlotte, NC. #thesavageway
The tour takes place this weekend, Friday (9/16), from 6-9pm and Saturday (9/17), from 10am-5pm. You can still buy tickets here (show your receipt at any of the Tour homes to pick up these tickets). You can also purchase tickets at Paper Skyscraper, Dilworth Drugs, Park Road Books, and Ultra Running Company.
The homes on tour are: 2001 Dilworth Road West, 1918 Lennox, 1114 Linganore, 2402 Cumberland, 504 McDonald, 1715 Euclid, 1238 Belgrave, and the Dilworth Community Garden at 1300 Ordermore Ave.
Each year, the non-profit Dilworth Community Association (“DCA”) stages Charlotte’s oldest home tour with proceeds benefiting DCA efforts such as the fall Dilworth Jubilee, Conquer the Cankerworm tree banding, and contributions to groups such as Historic Charlotte. 20% of Home Tour proceeds support the DCA’s giving arm called Dilworth Cares. Dilworth Cares designates a local charity each year to receive funds from several neighborhood functions throughout the year.
The 2016 Dilworth Cares recipient is Dilworth Soup Kitchen (located in the same space as First Christian Church) which is where our driveway art is displayed.
driveway art in Charlotte, NC for the Dilworth Home Tour.
First Christian Church is located at 1200 East Blvd.
First Christian Church is located at 1200 East Blvd.
Love the driveway art we did for the 2016 Dilworth Home Tour.
Happy clients from First Christian Church with driveway art from #thesavageway (photo FCC Facebook)
Sweet couple from First Christian Church with driveway art from #thesavageway (photo FCC Facebook)
Buy a ticket, tour a historic home and see some beautiful driveway art in the process. If you are interested in our Clean Graffiti for your home or business, please email us at [email protected].
by thesavageway | Mar 19, 2015 | clean graffiti
Clean Graffiti is an innovative tool that has the potential to capture an audience’s attention and spark a conversation. Here, at #thesavageway, we see incredible potential to use it for citywide messaging. Needless-to-say, we jumped at the chance to be involved with Mecklenburg County. Clean Graffiti was recently incorporated into the Mecklenburg County tobacco-free initiative in parks.
Clean Graffiti initiative for Tobacco-Free Mecklenburg. #thesavageway
Smoke-Free Parks
As of March 18, 2015, Mecklenburg County owned parks, greenways and park property are now tobacco-free. The tobacco-free designation includes e-cigarettes, smokeless tobacco, hookah pipes etc. as well as cigarettes. (There are a few exceptions, see website for full details).
Tobacco-Free initiative in Mecklenburg County Parks. #thesavageway
The Tobacco-Free Mecklenburg launch kicked-off at an event held at Marshall Park (800 E. Third Street) on Wednesday morning. Several City officials and County Commissioners were in attendance to celebrate this wellness initiative.
Kick-Off Event at Marshall Park for the Tobacco-Free Mecklenburg initiative. #thesavageway
Torrie & Paula of #thesavageway showcasing Clean Graffiti for the Mecklenburg County tobacco-free initiative!
DC Lucchesi of Well-Run Media helped to coordinate this event campaign and brought Clean Graffiti to the table.
“We wanted to do something creative, lasting, clean and a bit unexpected – particularly for the parks,” said Lucchesi. “Clean Graffiti just makes sense,and it’s a non-intrusive vehicle to carry a message that’s going to have a positive impact on the health of the community!”
Seven Clean Graffiti messages were placed in Marshall Park, encouraging park-goers to, “Enjoy your tobacco-free park!” An additional eight other Mecklenburg County parks saw Clean Graffiti too – with hopes of doing many more.
DC Lucchesi (far left) of Well-Run Media showing off the Clean Graffiti in Marshall Park. #thesavageway
From left to right: Melissa Curlin from Well-Run Media, Erin Smith of the Health Department, Dr. Marcus Plescia, Health Director, Torrie Savage & Paula Bartlett of #thesavageway.
Having some Clean Graffiti fun with Jim Garges, Director of Mecklenburg County Parks & Recreation (far left), Torrie Savage & Paula Bartlett (#thesavageway) and Melissa Curlin (Well0Run Media).
Here is a great flyer explaining the initiative further: TobaccoFreeParksFlyers2B
Click here for more information on Clean Graffiti and how your business can utilize this sustainable medium.
Follow the Tobacco-Free Mecklenburg journey on social media by following @TobaccoFreeMeck.
by thesavageway | Mar 2, 2015 | services
NoDa is home to many creative and community-driven events and the NoDa Food. Art. Music Rally is no exception. CLTure announced that the popular food truck rally returns to NoDa this month. This weekly free event brings the neighborhood together with local food trucks, bands, vendors all while raising awareness for local businesses and non-profits.
NoDa Food. Art. Music Rally line up for Spring. #thesavageway
The initial launch of March 5 has been postponed due to weather, so the Kick-Off Party at The Chop Shop will be March 12. Expect to see local musicians including The Business People, Brian & Megan and DJ Smitty. Local art vendors will be on hand in addition to a variety of food trucks including Taco Green-Go, Maryland Crab Co, Yummi Banh Mi, Plated Pallate, Roaming Fork and Sweet Cakes Bakery.
NoDa News covering the NoDa FAM Rally last Fall. #thesavageway
Pictures of the NoDa FAM Rally last fall via NoDa FAM Facebook page.
Vendors setting up at the NoDa FAM Rally last Fall.
Here at #thesavageway, we love supporting local efforts to grow the community and highlight amazing food and artistry. One of the new twists this year is a weekly art competition. Each week, artists can submit their art for a chance to win $400 sponsored by Goose Island, Shock Top, Blue Point Brewing, Stella Artois and Rolling Rock. Event attendees will select the winner and proceeds will benefit local non-profits Green Teacher Network and Behailu Academy.
Click here for official art completion rules.
More on Green Teacher Network.
More on Behailu Academy.
The event, which runs March 12, 19, 26 and April 2 (with possible rain date of April 9) is dog friendly and will feature a weekly dog costume competition and photo booth sponsored by Four Dogs Pet Supplies and NoDa Bark and Board.
NoDA F.A.M Rally takes place in the parking lot and patio area of The Chop Shop, located at 399 E. 35th Street in Charlotte, from 6-9 p.m.
by thesavageway | Feb 23, 2015 | clean graffiti, services
We have worked with the YMCA of Greater Charlotte on two Clean Graffiti campaigns within the past 6 months. They are true supporters of sustainability when it comes to advertising.
Corporate Social Responsibility
We love when companies put their money where their mouth is and actually practice Corporate Social Responsibility (CSR). Defined as a “Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare,” CSR is very important for companies these days.
When the YMCA chose to spend some of their marketing budget on Clean Graffiti, they in turn practiced CSR. Clean Graffiti is the process of cleaning a message onto a dirty sidewalk (it’s just water). They saw the benefits of using reverse graffiti to stand out from other outdoor advertising methods while being sustainable.
YMCA of Greater Charlotte uses Clean Graffiti for marketing campaign.
The first campaign the YMCA executed was on several of their campuses touting their “Stay & Play” initiative. The goal was to get YMCA members and passersby to realize that the YMCA offers dance, swimming, sports, tumbling and other programs beyond just a gym atmosphere. The participating campuses of the Greater Charlotte YMCA were the Johnston, Lake Norman and Stratford Richardson locations.
Social Media post from #thesavageway about YMCA of Greater Charlotte’s Clean Graffiti campaign.
Recently, another opportunity arose for the YMCA to take on sustainable advertising, the BB&T Corporate Cup 5K & Half-Marathon.
“The Corporate Cup is in its 36th year and the Race Planning Committee saw an opportunity to spice up how we communicate with something truly innovative compared to our other marketing vehicles,” said Center City Marketing Director for the YMCA, Brittany Durkin. “We saw how Clean Graffiti created a buzz between everyone (in person and online) and we wanted to try it specifically with our race.”
YMCA of Greater Charlotte Clean Graffiti for the BB&T Corporate Cup. #thesavageway
Clean Graffiti messages were placed around the race route and popular running areas to help promote the upcoming March 7 race.
#thesavageway did some Clean Graffiti for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
The best part of it all is that the YMCA has chosen to expand their CSR by returning to the spots and cleaning them away after the race. That’s what we call full circle, sustainable marketing!
Click here for more information on Clean Graffiti.
Click here to sign up for the BB&T Corporate Cup.
by thesavageway | Feb 11, 2015 | blog, services
In our line of work, we get to work with so many talented, driven females. In fact, Charlotte, NC is home to some amazing, women-owned businesses. Recently, we were able to witness one of our good friends take on the role of Boss. Kerri Flanigan became the owner and operator of the Charlotte location of AIR – Aerial Fitness!
Meet Kerri Flanigan, proud new owner of Air Charlotte! (photo courtesy of AIR-Aerial Fitness)
Kerri has been the right hand woman to the AIR-Aerial Fitness brand creator/owner, Shama Patel, since the beginning. She has been the lead manager of all locations and has held down the Charlotte location with grace.
“Owning a studio has always been a dream of mine. AIR brings results and it is fun for members. When the opportunity came for me to step in and own the Charlotte location, I knew this was meant to be,” said Flanigan.
Kerri brings such a fun energy to the studio. She makes you want to work out and better yourself. Local newscasters have seen this energy when AIR was featured on Good Day Carolinas with Charity Bailey and on Wilson’s World (Fox News Rising) with two other Girl Bosses Chef Alyssa Gorelick (Chef Alyssa’s Kitchen) & Cristina Gillespie (28toLIFE).
Having fun with Charity Bailey of Fox46 Carolinas! #thesavageway
The morning AIR crew hanging with Charity Bailey of Fox46 Carolinas. #thesavageway
AIR Owner, Kerri Flanigan, on Wilson’s World with Cristina Gillespie of 28toLIFE. #thesavageway
THE FITNESS CONCEPT
AIR – Aerial Fitness is located in Myers Park (in the shopping plaza next to Harris Teeter). This training program fuses ballet, yoga, barre work, Pilates and cardio – all in aerial silk hammocks. When it promises to “strengthen, lengthen + tone your physique in record-breaking time,” trust us – AIR is no joke.
We have been working with AIR since 2014 (when it was called Flex + Fit and was located Uptown in the Duke Energy Building). Aerial silks were always a huge element of the gym concept and as the brand grew in other cities (Chicago, Los Angeles) it became clear that AIR needed to be the star of this boutique gym. The concept shifted to what is now AIR.
#thesavageway hanging out at Flex + FIt in 2014 (now AIR).
#thesavageway has been involved with AIR in a variety of ways, including assisting with marketing, social media training, events and community partnerships. However we have also both been active members since day one. We LOVE this fitness routine. Each trainer has her own style that pushes you in different ways. Within a week’s time we get to sweat it out with Kristi in an intense interval session, get the shakes from Alicia during her barre work class and fly high (and often) with Kerri’s AIR classes.
AIR Charlotte Side Plank. #thesavageway
Some of the AIR Charlotte Trainers showing off new moves. #thesavageway
Part of the 30-Day Challenge at AIR Charlotte. #thesavageway
Each month offers different specials and events to keep the members involved. Currently, we are at the tail end of a 30-Day Challenge to complete 30 classes in a month (and man have these ladies whipped us into shape)! Learn more about AIR at the next FREE Social on Thursday, February 12.
We are beyond proud of Kerri for taking a chance on something that she is passionate about. Owning a company is exciting yet challenging, but it is worth every moment! Looking forward to continuing on this AIR journey with Kerri and her team! #LikeABoss
