by thesavageway | May 5, 2014 | clean graffiti
This is Part Five in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about incorporating community events with Clean Graffiti.
“Take me out to the ball game,” Charlotteans can now yell this nostalgic summertime phrase from their Uptown offices and actually walk to an afternoon baseball game. The Charlotte Knights kicked off their Uptown residency on April 11 for the season home opener at BB&T Ballpark. This momentous occasion is huge for the Charlotte sports community and the city is buzzing with excitement as can be seen when individual tickets went on sale in March.
In a continuing effort to show support to the Charlotte community as well as showcase innovative, green thinking, OrthoCarolina, Official Team Physicians of the Charlotte Knights, activated a Clean Graffiti Campaign to help launch the inaugural season.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
In collaboration with the OrthoCarolina team, #thesavageway created branded messages and then strategically placed the Clean Graffiti spots around the BB&T Ballpark and neighboring streets advertising the Knights new home in the QC.
Once again, OrthoCarolina was able to utilize an innovative and eco-friendly advertising medium to celebrate a momentous occasion in the Charlotte community. Not only did Clean Graffiti offer a green, sign alternative, it also provided “talkability,” which is something that a marketer is always seeking. Utilizing a community supported event, like the opening of the Knights new stadium, with an advertising initiative like Clean Graffiti was the perfect tie in for forward-thinking OrthoCarolina.
Clean Message. Dirty Sidewalk.
#CleanGraffiti
About OrthoCarolina
As one of the nation’s leading orthopedic practices with offices across the Carolinas, OrthoCarolina is your destination for comprehensive orthopedic care. Leveraging our physicians’ expertise in the areas of foot and ankle, hand, hip and knee, shoulder and elbow, spine, sports medicine and pediatrics; and providing services that include physical therapy, MRI and post-surgical support; we can offer you a continuum of care unmatched in the region.
OrthoCarolina. You. Improved. Visit us at www.orthocarolina.com.
by thesavageway | Apr 14, 2014 | clean graffiti
Here at #thesavageway, we are taking a moment from the hectic pace of the everyday to look back at some of our awesome past clients.
About ‘Stache House Bar and Lounge:
Located in Charlotte’s historic South End neighborhood this bar and lounge features high-end liquor, craft beer and a variety of flavored hookah. Stop in any night of the week (expect Monday when they are closed) and you are sure to groove to a wide array of DJ’s with music ranging from neo-soul and jazz to house and 80’s dance pop.
We began working for ‘Stache House during the construction phase of their Historic SouthEnd location at the end of 2012. Getting to join/contribute to the branding conversation from the beginning is beyond ideal and one that we do not always get to participate in. We were recruited by Morgan Tadlock, formerly General Manager, Partner and Creative Director.
We focused on creating their brand and identifying their target market. This project was also the first opportunity we had to work with Pink Toast Ink – an extremely talented local graphic designer. Here are some examples of the ‘Stache House branding we created.
Beyond the branding, we consulted with the owners of ‘Stache House on their Social Media and creating their Areas of Content (or what they should be talking about online).
One of the elements of our company that we thoroughly enjoy is getting to create and work big events. We planned the ‘Stache House Grand Opening celebration in January of 2013. Complete with Media Night, VIP Party and Opening Night.
The media and crowds came out in full support of this fun, new bar/lounge and hookah bar. We were beyond happy with the support from the community and knew that the owners of this hip, new hot spot were happy with a job well done.
Fast forward to February 2014, we recently rekindled our relationship with ‘Stache House through an eco-friendly Clean Graffiti campaign in the SouthEnd neighborhood.
(Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It’s just water!)
Work Hard. ‘Stache Hard.
by thesavageway | Mar 24, 2014 | clean graffiti, services
This is Part Four in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Event Driven Usage of Clean Graffiti.
Recent client Charlotte Gastroenterology and Hepatology approached us to use Clean Graffiti for their 2014 Get Your Rear in Gear Charlotte Event at Independence Park on March 8. This 5K run/walk helped raise money for colon cancer awareness and to provide screenings for those in need. Click here for more information on the race. Clean Graffiti was a perfect advertising medium for this Charlotte event.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Clean Graffiti went down a week and a half prior to the event to increase brand awareness. Spots were strategically placed along the race route for participants and supporters alike to see. With hundreds of participants, the message was definitely well received!
“It was a very unique way to make our logo visible throughout the race, as well as before and after the event was over,” quoted Meredith Lansing, Marketing Coordinator for Charlotte Gastroenterology & Hepatology.
Event driven marketing with Clean Graffiti is an excellent way to be innovative and utilize an advertising medium that otherwise could not be captured in traditional ways (i.e. print advertisements, billboards, etc). Charlotte Gastro made sure to create a message that branded their company and one that could live on beyond the race.
Team Charlotte Gastroenterology & Hepatology (pictured above) came in as top corporate fundraiser bringing in $6,334.07 for the Colon Cancer Coalition!
The 2014 Charlotte Get Your Rear in Gear event overall has raised approximately $72,500!
by thesavageway | Mar 12, 2014 | services
Gourmet Grilled Cheese on wheels. Yes, we will say it again, Gourmet Grilled Cheese! We fell in love with Papi Queso Truck not just for the melted cheese sandwiches he pumps out of his incredibly busy Charlotte Food Truck, but for the fun, creative brand that Papi Queso became.
We started working with owner Brian Stockholm, Papi Queso himself, before that grill was ever heated up. Brought on to manage the grand opening and teach how to effectively use social media, we ended up learning so much more! We were not only diving into our second real client, but an entire new industry – Food Trucks. Now this was in 2012 when the food truck boom had not yet hit the Queen City in a major way. But as all of you Charlotteans know today food trucks are incredibly popular; Hello Food Truck Friday!
This client taught us so many things, one of the most important being that we TEACH social media, we do not aim to execute long term. The mobile food truck industry is prominent online, especially Twitter, and we knew that Brian and his staff would have to OWN their accounts. There was no way that Papi Queso’s social media could be authentic by posting from afar – so we taught.
Twitter became the go-to for Papi Queso to let fans know where they were going to be located. This also became the real time communication between Brian and his fans! You can keep up with him here: https://twitter.com/papiquesotruck
Once PQ was up and running, we continued our contract to hone in on his branding and develop creative content. We worked with Papi Queso through his first year to ensure that the fun, “cheesy” branding came to life.
One of the reasons that we enjoy working with small businesses is that we are able to work hand-in-hand with the owner and help their vision come to life. Working with PQ was a great marriage for both companies; Brian was able to focus on running his food truck on all levels and we were able to be creative behind the scenes and create an online presence for Papi Queso.
Nothing but #CheeseLove! #thesavageway
by thesavageway | Feb 17, 2014 | clean graffiti
This is Part Three in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Social Media Usage of Clean Graffiti.
In this day in age, Social Media is as common as drinking a glass of water or showing up for work. As a business, if you are not utilizing social media in all of its forms (that fit your business), you are missing out on a huge marketing opportunity. In fact, according to the Social Media Examiner, “Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number-one benefit of social media marketing.”
But what do you do to make your business stand out on social media when the market is flooded with competitors? One way that #thesavageway has found to aid in market differentiation is through Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Charlotte companies have been using #thesavageway’s Clean Graffiti throughout the city to attract attention to their brands through natural, alternative media. Be it event driven (NODAWEEN), Running Routes (NODA BREWING RUN CLUB) or just Brand Awareness (ORTHOCAROLINA), Clean Graffiti has lead to an increased use on social media. By including the “@” sign or “#” in the body of the message, it signifies to the public to engage on social media.
Example posts from Instagram of Clean Graffiti in Charlotte.
Check out this piece in the Huffington Post about other industry leaders using Clean Graffiti to attract business.
In a constantly changing online world, it is important to remember full-circle marketing tactics and finding a way to reach your customers not only in traditional ways but through innovative means as well. Clean Graffiti is another way to capture the attention of your potential customer and #thesavageway is proud to offer this green advertising medium to the Charlotte market.
