by thesavageway | Oct 14, 2024 | clean graffiti
Community health messages are such a great use of Clean Graffiti and that is exactly what Proof Alliance NC has done for over a year now. This amazing organization is using unexpected placement (aka the sidewalk) to help spread an extremely important message about not drinking alcohol during pregnancy.
More About Proof Alliance NC
Proof Alliance NC is the North Carolina arm of the national nonprofit organization, Proof Alliance. They are the national leader in promoting the benefits of alcohol-free pregnancy and supporting those impacted by Fetal Alcohol Spectrum Disorders (FASD). Proof Alliance NC strives to prevent alcohol-exposed pregnancies by providing training, education and resources to professionals who serve individuals of reproductive age, deliver prevention messaging and resources to individuals who can become pregnant. Their work also provides resources for professionals who provide supports to families and individuals impacted by FASD.
The Clean Graffiti Campaign
The Savage Way has had the honor of working with Proof Alliance NC on multiple Clean Graffiti campaigns across the state. We placed a message that says, “Alcohol & Pregnancy Don’t Mix. We Have The Proof,” in both big cities like Charlotte, Raleigh and Winston-Salem, to smaller towns and beach cities where outdoor advertising is typically not really an option. Our eco-friendly sidewalk messages are such a great alternative to capture the attention of people walking to a bar / restaurant, waiting at a bus stop or walking to the park.
We love when we have a chance to use our medium for public health and community messages. Too often we are bombarded by billboards, radio ads, social media ads, tv, etc. and we totally miss the message. The beauty of Clean Graffiti (aka reverse graffiti) is that the sidewalk is not a place you typically see a message. It’s created used only high pressure water so it is an eco-friendly outdoor messaging tactic. Proof Alliance has been an exceptional client when it comes to trusting the medium and the impact that it can have on a targeted audience. We look forward to a continued partnership with the Proof Alliance NC team.
by thesavageway | Aug 6, 2024 | clean graffiti
This summer, we placed a fun & interactive Clean Graffiti campaign across Charlotte, NC for Smart Start of Mecklenburg County. The intention was to create a children’s game for families to have access to at no-cost. We placed 20 pressure-washed pieces of art in 17 neighborhoods! The results have been so much fun and we love to see kids interacting with the sidewalk games.
The campaign is sprinkled throughout the city in high foot-traffic areas near parks and bus stops. Neighborhoods include Enderly Park, Wesley Heights, 1st Ward, 4th Ward, Madison Park, Dilworth, Sedgefield, Cherry, Elizabeth, Plaza Midwood, Commonwealth Park, Sheffield Park, Plaza-Shamrock, NoDa, Villa Heights, Belmont, and Double Oaks. This effort brings awareness to the amazing services that Smart Start of Mecklenburg County offers our age 0-5 preschool children. Here is a cute video posted to the @SmartStartMeck Instagram page showing the game in action.
Smart Start of Mecklenburg County has a mission to “mobilize resources, forge partnerships, and support families to improve early childhood health, education and development, and ensure children are prepared for kindergarten.” It’s an awesome organization who make it their business to help children thrive before five. They have four internal programs in addition to funding more than 20 other programs in the community that focus on early care and education, family support, health, and literacy. They will invest over $35 million in early childhood programs throughout the community this year. We love any opportunity to pour into young kids and giving them a positive, growth mindset and get them ready for school.
Clean Graffiti, aka reverse graffiti, is an eco-friendly advertising medium that utilizes the sidewalk to spread a message to the community. Whether you are a small business owner, a large corporation or community initiative, Clean Graffiti is a fantastic way to bring a talk-ability (and fun element) to your marketing / advertising message.
by thesavageway | Jul 22, 2024 | moss art
These beautiful Geode Moss Frames have found a home at the office of Global Support & Development (GSD). We love how this idea translated across 75 sqft of space in their new Charlotte, NC location.
We worked with GSD from idea inception to installation and the process was seamless. As you can see below, our installation team worked hard to hang these huge beauties in their break room area. Our Project Manager, Kimmy, is seen next to the frames for a size reference!
Each Moss Art frame is created in a custom 5’ x 5’ painted wood frame with gorgeous preserved reindeer moss. We took the concept of a geode crystal and turned it into art. Not only are geode’s gorgeous and but we love to surround ourselves with their energy. They are symbols of creativity and the birthing of new ideas. It’s been said that keeping a geode in your workspace can facilitate inspiration and increase creative thinking. These three Geode Moss Frames are leaving a huge impact on this office space. We are so grateful to share our eco-friendly plant art with companies making an impact.
GSD is a humanitarian organization whose mission is to rapidly respond to disasters in collaboration with at-risk communities & support them to prepare for the future. In a nutshell – they are doing powerful community work. You can learn more about them on their website.
If you love the look of this art, we have smaller residential sized pieces available in our shop. Check out our Geode Moss Circles and Geode Frame.
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by thesavageway | Mar 15, 2024 | moss art
One of the things that The Savage Way is known for is our custom signage Moss Art. Our pieces are highly designed to the client’s desires, all while following brand standards. We pride ourselves on giving our clients a full circle experience, from the brainstorming & design phase to final execution. With our extensive marketing background, we understand those established brand standards and maintaining the brand aesthetic. We love when we get a chance to create signage out of our preserved plants.
There are a multitude of ways to display your branded signage in the office, but using Moss is such a unique experience. It adds greenery to your space in an unexpected and creative way. And the beauty of working with The Savage Way, is that we are able to customize the requested design to fit your interior design intent. Below are several ways that we have created signage out of moss for our clients.
From neon signage on a mixed moss backer to routed & filled letters that are stud mounted to the wall, Moss Art brings an elevated biophilic design element to any space. We are able to translate a traditional logo or even your company mission statement / core values into a stylized Moss Art piece.
Moss Art is definitely a trend we can get behind. There are so many benefits to bringing plants into workspaces. Nature is calming, reduces stress and leads to an overall better experience in an office setting. Our custom signage Moss Art creations are a great alternative to living plants (since Moss Art require zero maintenance!)
Our team is ready when you are to brainstorm all the creative solutions to bring your brand or logo “to life.” Since Moss Art does not require maintenance, it’s truly an ideal alternative in the signage and decorating space. Email us at [email protected] to start the conversation.
by thesavageway | Feb 15, 2024 | moss art
The Vue Uptown Apartments, a Northwood Ravin property, recently hired us to create this beautiful green wall on the 50th Floor bar of their luxury high rise in Charlotte, NC. This full moss panel brought a natural softness to the bar area. It’s pretty awesome to be able to design and bring to life a green wall from start to finish.
This Moss Art was a true labor of love. The existing wall was all white tile and we had to design an inset moss panel, which is always a challenge. However, The Vue team and our crew of artists were able to bring this vision to life. It’s about 16.5′ w x 3.75′ h with a custom branded logo through the center. It was created using two different types of preserved moss; Mood Moss and Sheet Moss. And yes, preserved means that the plants are no longer living (aka preserved), so no maintenance is required!
This is such a great example of how bringing in elements of Biophilic Design can completely change how a space feels. While gorgeous, the original bar was slightly sterile and cold. Once we were able to bring in these plants, the energy of the space became warmer and more connected to nature. You find yourself wanting to spend more time in the space. It’s pretty magical that our Moss Art can bring so many amazing elements to the table.
Love this video from The Vue Uptown Apartments 50th Floor Bar where you can see the entire room. Really brings it all together.
The Conspiracy Moss Art
This is the second piece that we have created at this Northwood Ravin property. We created a 5′ metal banded Mixed Moss piece for The Conspiracy, their speakeasy on the ground level of the high rise. This is a bar open to the public, so be sure to swing by and check out the art.
