NC DOT Uses Clean Graffiti for Safety Campaign
There is nothing like an adventure. Last week, #thesavageway team hit the pavement in search of dirty sidewalks along the coast of North Carolina. Our sustainable messaging medium, Clean Graffiti, has been growing in the greater Charlotte market for three years now! (Check out some of our work.) We’ve also developed projects in Raleigh, NC, Concord, NC, Winston-Salem, NC, Huntersville, NC, Mooresville, NC and even New York City, NY. However, this particular job was the largest we’ve done from the back of an SUV (6 hours from home).
The Travelers:
Torrie Savage | Paula Bartlett | Alana Allen | Cailin McCoy
#thesavageway team on the Clean Graffiti Road trip. (L to R: Alana, Torrie, Paula, Cailin)
The Destinations:
Corolla, NC
Dare County, NC
Surf City, NC
The beautiful beaches of North Carolina. #thesavageway
We were hired by the marketing team of the North Carolina Department of Transportation to assist in spreading the message of their Watch For Me NC campaign. This initiative is all about bringing awareness to pedestrian and bicycle safety. Accidents happen everyday from drivers and walkers not paying attention to their surroundings. This statewide campaign is all about education and helping to prevent these accidents.
A screenshot from the WatchForMeNC.org website.
Clean Graffiti was incorporated into this initiative on a grass roots level in order to target the exact demographic being affected by these accidents; pedestrians. Utilizing data that identified the highest crash locations, we strategically placed warning messages along the popular beach towns of the Outer Banks, Kill Devil Hills, Duck and more!
Clean Graffiti for the NCDOT on the North Carolina Coast. #thesavageway
Clean Graffiti for the NCDOT on the North Carolina Coast in Dare County & Corolla, NC. #thesavageway
Watch for Cars! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
Over the course of a week, #thesavageway executed 34 Clean Graffiti locations touting the messages “Watch Where You Cross” and “Watch For Cars.” The response from the locals was awesome. Multiple people approached us, first out of curiosity, but after seeing what the messages were, they applauded the NCDOT for taking this much-needed approach in preventing accidents and deaths.
Watch for Cars! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
Watch Where You Cross! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
This campaign is a perfect example of how a city/company can maximize the medium of Clean Graffiti. Through strategic placement and the right message, people will take notice and heed the call to action. With a clever saying or artistic design, a passerby will be more likely to snap a picture and create some third party content for the company. The fact that the NC DOT uses Clean Graffiti for a safety campaign is such a forward-thinking step – Kudos to this governmental department!
And just like that, our first big Clean Graffiti road trip is in the books! Here’s to many, many more!
The Newbie:
You may be wondering who the two new travelers were on this road trip. Well, you know Alana and now, meet Cailin McCoy. Cailin is our Regional Sales Representative for Clean Graffiti. Her focus is growing the Clean Graffiti branch of our company throughout North Carolina and the Southeastern Coast. Stay tuned for a full introduction to this beautiful, feisty and hardworking gal!
Meet Cailin McCoy – #thesavageway Regional Sales Representative.
