by thesavageway | Apr 29, 2013 | services
[youtube http://www.youtube.com/watch?v=qgY9dfBxrQE?list=UU48fj_VYXWlTbWHOrXNqSbg&w=640&h=360]
As public relations students, we often talk about our first internships. Some students who held positions with large marketing and public relations firms complained of never being taken seriously or just making coffee runs. Others proclaimed their boredom; filing and doing other tedious tasks for the businesses they worked for. One thing everyone had in common was their fear of not knowing what to expect. Sure, we’re studying PR at UNC Charlotte, but this is our first encounter with the actual PR world and it seems terrifying.
Luckily we were given the opportunity to intern with #thesavageway, a small company based in eclectic NoDa, where our hands literally touched everything. The founder, Torrie Savage, wanted to teach us, not supervise us. We’re INTERNS! We’re here to learn and ask questions and make mistakes and just simply be students of the PR world – #thesavageway understands that.
Everyday we do something different. Sometimes we work for hours, researching and typing. Other days we’re traveling through Charlotte, meeting with clients and brainstorming ideas. We had the chance to interact with several #thesavageway clients including Stache House, Papi Queso Food Truck, Librettos Pizzeria, OrthoCarolina, NoDa Brewing Company and NoDa Brewing Run Club and as well as partners Social Dress Shop, Pink Toast Ink, Yelp Charlotte and StrikeCity. At such a young age, we never thought we would be shaking hands with some of the most inspirational business owners in Charlotte.
This internship has been a dream come true. We were able to be silly with some great ladies and also gain real world experience. Not to mention, we’ve eaten some of the best food in Charlotte while being with #thesavageway team…
So here’s to going out into the real world! It might not be so scary after all.
Sincerely,
Autumn & Dom
The Best Interns Ever
by thesavageway | Mar 26, 2013 | community
OrthoCarolina, the regional leader in orthopedics, has been a continued
supporter of the #thesavageway and their innovative marketing medium of Clean
Graffiti. Months ago, OrthoCarolina became the first in the Charlotte area to
utilize this green medium to promote branded messages. With two eco-friendly
campaigns already in the books, one with the Carolina Panthers and the other
supporting local runners, OrthoCarolina has taken the lead with this sustainable
branding avenue.
Recently, an opportunity to continue this relationship with the sub-brand of
OrthoCarolina Running presented itself. OC Running sponsors the NoDa
Brewing Run Club, a local run group that meets every Wednesday and runs 1-
5 mile loops, ending with a tasty reward at the Noda Brewing Company. The
ladies of #thesavageway pitched an idea to promote both of these health minded
organizations via Clean Graffiti.
Along the race route, #thesavageway team created nearly 60 clean graffiti
impressions touting a variety of messages. The messages included supportive
words such as “Stay Strong” and “Run Hard, Feel Good.” To assist the runners
there were also arrows outlining the various race routes options. Over 300
runners came out for the run on March 13 and the clean messages were warmly
received.
Outside NoDa Brewing on March 13
OrthoCarolina Running logo in Clean Graffiti
NoDa Brewing Run Club Powered by OrthoCarolina Running
Clean graffiti along the NoDa Brewing Run Club route
It’s Just Water. There is no ink, paint, paper or harsh chemicals used in this cleaning process.
STAY STRONG! Encouraging messages from OrthoCarolina along the Noda Brewing Run Club Route.
RUN HARD, FEEL GOOD!
About OrthoCarolina
As one of the nation’s leading orthopedic practices with offices across the
Carolinas, OrthoCarolina is your destination for comprehensive orthopedic care.
Leveraging our physicians’ expertise in the areas of foot and ankle, hand, hip and
knee, shoulder and elbow, spine, sports medicine and pediatrics; and providing
services that include physical therapy, MRI and post-surgical support; we can
offer you a continuum of care unmatched in the region.
OrthoCarolina. You. Improved.
Visit online at www.orthocarolina.com.
About NoDa Brewing Company
NoDa Brewing Company opened its doors to the world on October 29, 2011 as a production brewery and on-site tap room. In addition to the tap room where we sell pints & growlers, we offer brewery tours and have enough space for special events, live music and other forms of entertainment & activities. Also, look for us, and ask for us, on tap at your local restaurant or pub.
NoDa Brewing Run Club
Founded by Brian Mister, the Director of Community Optimism for NoDa Brewing, this run club meets every Wednesday for a 1, 3 or 5 mile loop all ending back at NoDa Brewing for a beer.
Follow them at @NoDaBrewingRunClub
Visit online at www.nodabrewing.com
