by thesavageway | Apr 12, 2016 | clean graffiti
We love it when a brand or company sees Clean Graffiti for all that it can be – ART. Yes, it is an innovative outdoor messaging alternative and captures your target demos attention in a new and different way, but it is also a chance to create some beautiful artwork. That is exactly what Shawn Cosner and the Third Rock Events crew decided to do for the South End Hops Fest on May 14, 2016.
Clean Graffiti by #thesavageway for South End Hops Fest.
For this particular Clean Graffiti campaign, #thesavageway created some beautiful hops and leaves on the ground reminiscent of the delicious beer that will be consumed during the festival. The incorporation of the event hashtag, #SouthEndHopsFest, lets passersby know where to find more information on all of the social media portals.
Love the artwork with this Clean Graffiti campaign by #thesavageway for South End Hops Fest.
Event Info:
The third annual South End Hops Fest will be taking place on May 14, 2016 at 308 Carson Blvd at the corner of Mint Street. Festival hours are 1:00-6:00pm for VIP ticket holders and 2:00-6:00pm for general admission ticket holders. South End Hops Fest is a chance to celebrate craft beer, live music, great food trucks and it’s dog friendly!
South End Hops Fest is happening May 14, 2016. Get your tickets today!
General Admission tickets are $35.00 in advance & $40.00 at the gate. General admission tickets include unlimited beer tastings & a souvenir tasting cup. VIP tickets are $50.00 & get you early entry into the festival, unlimited beer tastings, souvenir tasting cup, private VIP area with appetizers and your own seating area. Tickets here.
This is going to be an awesome day with brews from Wooden Robot, Triple C Brewing, Unknown Brewing Company, Red Clay Ciderworks, Lenny Boy Brewing Company, Birdsong Brewing Company and more! Food will be available for purchase from Papi Queso, Maki Taco, Tin Kitchen and Hart’s Soda Shop. Enjoy music from The Hashbrown Belly Boys & Who Rescued Who!
Stay up to date with all the breweries and food vendors participating by clicking here.
A look at the 2015 South End Hops Fest.
Shawn Cosner, of Third Rock Events, is the mastermind behind the South End Hops Fest slated for May 14, 2016.
We’re pumped to work with such innovative and fun clients. If you spot a Clean Graffiti spot, snap a pic and post it using #SouthEndHopsFest.
by thesavageway | Jan 12, 2016 | moss art
Here at #thesavageway we are always crafting up new and different ways to spread the word. From Clean Graffiti and social media takeovers to other non-traditional marketing tactics, we push ourselves to think outside the box.
In 2015, we launched Moss Art as another service line. Moss Art is a way to bring a natural element indoors – with no maintenance! Our interior art installations are created with preserved moss to bring your logo or a favorite phrase to life! Moss Art is eye catching, innovative and a perfect signage solution for your company. Below is a peek at the clients that used Moss Art in 2015.
Moss Art by #thesavageway.
Cruise Carts
Cruise Carts decided to use Moss Art as signage. Cruise Carts is an eco-friendly, advertiser-driven free golf cart ride. Bringing a natural element inside the office was a perfect fit for this green company.
#thesavageway founder, Torrie Savage, in front of the first Moss Art for Cruise Carts.
#SkylineCLT
#SkylineCLT was an initiative of Crescent Communities to take an old building in Uptown Charlotte and turn it into a collaborative artist space for the months leading up to its renovation. The PR agency, Yellow Duck Marketing, and the event planning company, Jen Leigh Events, decided to use Moss Art as functional signage. By creating the hashtag in moss, we were telling people what conversation to join online when posting to social media.
Crescent Communities used Moss Art to bring a hashtag to life. – #thesavageway
Breathe Refuge
Jonathan Winn, of Breathe Refuge, wanted to bring an element of serenity and nature to his studio space in NoDa, the historic arts district of Charlotte, NC. This Moss Art was the perfect solution. We created this artwork on repurposed wood to create a unique touch.
Moss Art brings life to this sign for Breathe Refuge. #thesavageway
Private Resident Art
One of our dear friends and supporters, Blair Primis of OrthoCarolina, had the vision to create his longitude/latitude in moss. These floating numbers were fun to create and it definitely added a unique, natural touch to this Uptown Charlotte residence.
Interior design for a client with Moss Art. #thesavageway
AIR Aerial Fitness
This AIR Aerial Fitness logo is a great representation of how awesome Moss Art can be for a client. This piece is over 3 feet in diameter and a statement piece in the AIR studio in Myers Park. Franchise owner Shama Patel even said via Instagram, “I just had the craziest thought – a logo I designed years ago without any second thought is being recreated in such a beautiful way. It’s like your creation just gave meaning to my life’s work.” (awesome – we’ll take it)
Beautiful recreation of the AIR Aerial Fitness logo in moss. #thesavageway
Stars
A beautiful thing about Moss Art is how endless the possibilities are for application. We LOVE creating simple, stunning wall pieces like these stars. They are perfect to add nature to your office or home. They will spark conversation and have everyone asking you where you found such unique pieces of art.
Moss Art installation by @thesavageway
Moss Art is perfect for interior design, logos, event installations, typography, signage and as functional art. We look forward to bringing this art form to a new level in 2016 and to keep pushing that creative line.
Positive messaging in Moss Art at #thesavageway headquarters.
by thesavageway | Jan 5, 2016 | clean graffiti
2015 was a huge year for #thesavageway Clean Graffiti! Our eco-friendly, outdoor messaging was used in 11 cities for 21 clients! 2015 saw the growth of our sales team in NYC and in the Southeast. From creating reverse graffiti campaigns for some of the largest organizations in the world to working with the North Carolina government on a safety campaign, we saw this medium grow and evolve! Here is a breakdown of our year in cleaning sidewalks.
Mecklenburg County Parks and Recreation Department
We love seeing organizations use Clean Graffiti for the healthy, insightful medium that it can be. Well Run Media and the Mecklenburg County Parks and Recreation Department used Clean Graffiti to promote tobacco free parks!
Clean Graffiti in Charlotte, NC – #thesavageway
Greenpeace
We created a campaign for the Global organization, Greenpeace, in the spring of 2015 to promote solar power. Using a stencil with two footprints and the hashtag #IStand4Solar, Greenpeace was able to see results through third party content on social media.
Clean Graffiti in Charlotte, NC – #thesavageway
Clarks, USA
Ever have a pair of Clarks Wallabees growing up? We did and that made working with Clarks, USA an even bigger deal. This international fashion brand used Clean Graffiti in SoHo, New York, NY to showcase the location of their flagship store. The detail that went into recreating the vintage Clarks Desert Boot in stencil form was one for the books!
Clean Graffiti in New York, NY – #thesavageway
NC Department of Transportation
One of our favorite jobs was for the NC Department of Transportation. We worked alongside the marketing agency for the NCDOT and integrated Clean Graffiti into their Watch For Me NC campaign. Clean Graffiti safety messages were used across six NC beach towns to act as a reminder to pedestrians and bikers to watch for cars! The six cities included Jacksonville, NC, Greensboro, NC, Durham, NC, Corolla County, NC, Dare County, NC, and Surf City, NC.
Clean Graffiti on the beaches of North Carolina – #thesavageway
Clean Graffiti on the beaches of North Carolina – #thesavageway
Carolina Performing Arts
We made our first trip to Chapel Hill, NC during our Clean Graffiti job for Carolina Performing Arts. The artistic design and kaleidoscope whimsy used for the message truly made the spots stand out! We want to see more companies use Clean Graffiti as street art!
Clean Graffiti in Chapel Hill, NC – #thesavageway
YMCA of Greater Charlotte
The YMCA of Greater Charlotte used Clean Graffiti for the annual Corporate Cup. Clean Graffiti was used as a promotion on the streets of Charlotte, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Isabella Santos Foundation
Another one of our favorites in 2015 was working with the Isabella Santos Foundation. This Charlotte, NC based non-profit uses running to raise money for pediatric cancer research. If you don’t know about Isabella’s story, read here. Putting her image on the ground was such a great reminder to the #IsabellasDreamTeam as they were training.
Clean Graffiti in Charlotte, NC – #thesavageway
NC Music Factory
The Charlotte area entertainment hub known, as the NC Music Factory, used some funny and clever messages to help get across the message that the Factory offers not only great music venues, but delicious restaurants as well.
Clean Graffiti in Charlotte, NC – #thesavageway
OrthoCarolina
OrthoCarolina was an early adopter of Clean Graffiti and has run many campaigns; however one of the smartest campaigns to date still has to be the run we did using “Watch Your Step.” These spots can be seen in Charlotte as well as Concord, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Project Art Aid / Project LIFT
2015 saw the completion of our Project Art Aid Queen City Soup / Project L.I.F.T. art grant with West Charlotte High School in Charlotte, NC. Teaching the students about the medium and then having them help bring the stencil to life was an awesome experience.
Clean Graffiti in Charlotte, NC – #thesavageway
Hooker Media / OrthoCarolina
We also got creative with OrthoCarolina and their relationship as the Carolina Panthers team physicians. We brought in local Charlotte, NC artist Matt Hooker of Hooker Media to design a stencil representing the move that the quarterback uses for touchdowns – the Superman. These spots went down in Winston Salem, NC.
Clean Graffiti in Winston Salem, NC – #thesavageway
MADabolic
We had to represent the #MADlifestyle for the Charlotte-based MADabolic boutique gym. (She is always watching!)
Clean Graffiti in Charlotte, NC – #thesavageway
Mint Museum
The Mint Museum, a Charlotte art institution, used Clean Graffiti to highlight their new youth art program, #NEXGENMint. The campaign was fun, interactive and geared toward middle-high school kids.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
CityMD
New York City saw its first run of Clean Graffiti by #thesavageway through a project with CityMD, a local urgent care.
Reverse Graffiti in New York, NY – #thesavageway
UNC-Charlotte
We were able to complete two jobs on the UNC-Charlotte campus in 2015. The first was for The Edge apartments at Tailgate Village and the second was for Chartwells, the campus dining services division.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
Pearl. Dentistry Reimagined
Who doesn’t like to “Smile More?” Pearl. Dentistry Reimagined used reverse graffiti in the Uptown area of Charlotte, NC to spread some positivity.
CG in Charlotte, NC – #thesavageway
Sustain Charlotte
We kicked off a partnership with Sustain Charlotte and OrthoCarolina to bring a healthy, walking initiative to the Queen City. #WalkCLT was developed and launched in the Plaza Midwood neighborhood in Charlotte, NC. This is a campaign that will reach other neighborhoods in 2016.
Clean Graffiti in the Plaza Midwood neighborhood of Charlotte, NC – #thesavageway
Charlotte’s Thunder Road Marathon
The Novant Health Thunder Road Marathon is a huge deal for the city. It is Charlotte’s largest road race and a qualifier for the Boston Marathon. The marketing agency behind Thunder Road contacted us to complete some Clean Graffiti with positive and motivational messages. The result was AWESOME!
Reverse graffiti in Charlotte, NC – #thesavageway
Solis Crabtree
Apartment Envy? Solis Crabtree has the cure for you! This company used reverse graffiti in the popular Glenwood South neighborhood of downtown Raleigh, NC.
Reverse Graffiti in Raleigh, NC – #thesavageway
Dogtopia Charlotte
We loved the fun paw prints that Dogtopia Charlotte decided to use for their campaign. This doggy daycare put spots down near their location in Southend, Charlotte, NC.
CG in Charlotte, NC – #thesavageway
S&D Coffee
One unique way to use reverse graffiti is through a social media contest, like S&D Coffee did for their partnership with Johnson & Wales University located in Uptown Charlotte, NC. Students had to find the spots, snap a picture, use the hashtag and then they were entered to win $5,000!
Reverse graffiti in Charlotte, NC – #thesavageway
#thesavageway Street Art
And simply because this earth needs more art and positivity, we put down some birds and roses in random places throughout the city of Charlotte.
Street Art in Charlotte, NC – #thesavageway
2015 was great and we are looking forward to what the New Year has to bring for #thesavageway. Follow us on Instagram & Twitter to stay up to date on all of our upcoming projects.
#thesavageway Clean Graffiti / Reverse Graffiti in 2015
by thesavageway | Dec 22, 2015 | services
We’ve been working with our client, modPALEO, for several months now. We’ve eaten their delicious food and we’ve been able to experience this healthy meal delivery first hand. Learn a little more about modPALEO and the awesome things they have planned for January.
modPALEO logo
modPALEO is a Carolinas-based, packaged meal service that offers a modern approach to healthy eating, based on the Paleo lifestyle. modPALEO believes in maintaining balance and wellness through the power of real food, well-sourced ingredients and sustainability. To top it off, they now offer Nationwide Delivery! (that’s right, healthy meals on-the-go whether you are traveling or live in Omaha, NE.)
Their food satisfies both the meat lover (Torrie) & the vegetarian (Paula). Dishes range from Pot Roast with Braised Roots & Greens to a delicious Mushroom Loaf with Gingered Carrots. Check out some of their mouth-watering food below.
modPALEO’s Grilled Burger, Warm Sweet Potato & Collard Green Salad with Bacon Vinaigrette – #thesavageway
modPALEO’s Tandoori Chicken with Broccoli & Cauliflower – #thesavageway
modPALEO’s Sage Pork Sausage Patties with Scrambled Eggs & Rustic Sweet Potatoes – #thesavageway
modPALEO’s Braised Carrots with Portobello Mushroom & Cauliflower Rice – #thesavageway
modPALEO’s Pan Fried Sweet Potato Noodles with Cauliflower & Greens – #thesavageway
One of the most impressive things about the modPALEO product is the conscious decision to purchase product from responsibly-sourced, grass-fed, grass-finished farms. In fact, in 2014, modPALEO spent of $250,000 on Charlotte regional farms.
WHY THIS MATTERS
You know the old saying, “You are what you eat,” well modPALEO likes to say, “You are what you eat eats.” It’s true that whether you are consuming animals or animal byproducts (cheese, butter, eggs). How that animal is raised and treated matters to your health. The farms that modPALEO focuses on sourcing from are small scale producers. Majority of all proteins and most produce are grown in the Carolinas or nearby Georgia (some grassfed beef comes from out west, but the focus is on regional farms). The beef and pork are always grassfed, grass-finished and/or pasture raised. Sustainable practices are key – and these farming environments are free of antibiotics, pesticides and hormones.
Charlotte Regional Farms Used:
HICKORY NUT GAP FARMS
FIRSTHAND FOODS
WILD TURKEY FARMS
SPRINGER MOUNTAIN FARMS
EASTERN CAROLINA ORGANICS (ECO)
BARBEE FARMS
ROSEMARY PETE
TEGA HILLS FARM
PUT A FORK IN IT
BOY & GIRL FARMS
WINDCREST FARMS
ROWLAND’S ROW
BREWINGTON FARM
ANSON MILLS
THE NAKED TART
Why #thesavageway Digs modPALEO:
PAULA: “I am not Paleo and never will be. I am a vegetarian who loves to cook, yet I still find a huge benefit by incorporating modPALEO meals into my routine. Having a clean, healthy meal in my fridge or freezer at any given moment allows me to make a better choice. modPALEO is helping me to stay on a healthy track.”
TORRIE: “I have eaten Paleo off an on for a few years and when I am doing good – man, can I feel it! Eating Paleo is not some crazy diet… It’s simply a way of eating clean and responsibly. It’s not just for crossfitters either! Once you are educated about truly eating Paleo it’s hard to ignore that knowledge and go back to eating without consciousness. modPALEO has been a dream come true by having a quick, truly healthy meal in my fridge or freezer. ”
Keeping it Clean in 2016
As the New Year approaches, we will all be making those New Years Resolutions (and likely seeing them fall to the wayside within a few weeks). Well, modPALEO had come up with a way to keep those goals of eating healthy in 2016 a reality. For a limited time (December 26 – December 30) you will be able to purchase the Keepin’ It Clean 30 day package for a discount.
Packages:
“Keepin’ it Clean in 2016” package includes 4 weeks of modPALEO meals purchased upfront (*there’s a discount) for the month of January. You choose how many meals and we will deliver 4 orders throughout the month (deliveries on January 6, 13, 20 and 27). Shipping and tax are included in pricing. Save between 5 and 25% by paying up front (depending on meal plan).
Place your order for a limited time: Full pricing here.
Cheers to Amber & Carter Lewis for designing and running such a sustainably minded food company. There needs to be more humans like these two in the world.
modPALEO owners Amber Lewis & Carter Lewis. (photo credit @ambereharris12 on Instagram) – #thesavageway
OK, 2016… Let’s Do This!
by thesavageway | Dec 7, 2015 | clean graffiti
A few weeks ago, we laid down some Clean Graffiti for Dogtopia Charlotte, a local doggy daycare that prides itself on valuing pets as family. We love when brands use Clean Graffiti in conjunction with their other marketing efforts. Dogtopia’s “Come Over and Play” message tied into their social media and other digital marketing efforts.
Clean Graffiti for Dogtopia by #thesavageway
Love the use of paw prints in this Clean Graffiti message by #thesavageway
About Dogtopia Charlotte:
“We offer an open play dog daycare environment where your dog will be free to run, jump, play and sniff to their heart’s content. Our passionate, well-trained staff provides personalized care and exceptional service to our guests on four legs, as well as their two-legged parents. Live webcams offer a peek into your dog’s day and peace of mind that they’re having the time of their life socializing and burning off energy with their friends. At the end of the day you’ll be greeted by a happy, tired pup.” (via Dogtopia website).
Billy loves the Clean Graffiti for Dogtopia Charlotte – #thesavageway
Go out and find one of the Dogtopia Clean Graffiti spots around the Park Rd Shopping Center, Selwyn & Barclay Downs areas! If you spot one, snap a picture, post on social media and tag it with #comeoverandplay & @Dogtopia_CLT. They’ll give you $10 off of your next daycare, boarding or grooming visit for each photo you share.
Hint – this Clean Graffiti spot may be near Nolen Kitchen – #thesavageway
It’s the perfect day for a nice walk in the Queen City so grab your pup, your phone and snag a great deal for dog care this holiday season!
