by thesavageway | Aug 19, 2015 | services
It’s that time of year again – hundreds of men, high heels, cold beer and a good cause. The 3rd Annual Walk a Mile in Her Shoes Charlotte charity walk for Safe Alliance is taking place on Saturday, August 22, 2015 at 9am.
Gentlemen strut during the 2014 Walk a Mile in Her Shoes (photo credit: Ally Frazier) – #thesavageway
Walking a mile in high heels is more than just a fashion statement. For the participants of this charity walk, it is about men raising awareness to stop gender violence and rape.
To quote Charlotte’s Walk a Mile in Her Shoes ® flyer, “In spirit of the old saying “you can’t understand someone’s experience until you’ve walked a mile in their shoes,” Walk a Mile in Her Shoes ® literally asks men to walk a mile in women’s high heeled shoes. The event is a playful and fun opportunity for men to raise awareness in their community about the serious causes and effects of sexualized violence.”
The 2014 event saw 130 walkers and raised over $27,000 for Safe Alliance! It was an incredible community event!
The 2014 crowd gathered at NoDa Brewing Company (photo credit: Ally Frazier) – #thesavageway
Photo from the 2014 Walk a Mile Event (photo credit: Ally Frazier) – #thesavageway
Photo from the 2014 Walk a Mile Event (photo credit: Ally Frazier) – #thesavageway
Let the walk begin! 2014 Walk a Mile participants (photo credit: Ally Frazier) – #thesavageway
As in year’s past, the event will take place at NoDa Brewing Company at their location on North Davidson Street. Men and women are invited to walk an actual mile in heels, or just come out and show support.
All proceeds from the 2015 walk will directly benefit Safe Alliance. Cost is $25 for Men and $10 for Ladies. Day-of Registration opens at 9am and all participants will take the streets beginning at 10am. The route takes the men (and women) left out of NoDa Brewing, up North Davidson Street to Heist Brewery. Participants will then cross the street and head back down North Davidson toward the brewery – a mile in all!
Noda Brewing Company hosts the official after-party so stick around and congratulate the participants for walking/running in those heels and relax with a nice beverage. The awards ceremony is definitely worth staying around for!
The 2014 Walk a Mile in Her Shoes winners! (photo credit: Ally Frazier) – #thesavageway
Concerned about walking in heels? Click here for a nice tutorial.
Walk a Mile In Her Shoes
Date: Saturday, August 22, 2015 at 9am
Location: NoDa Brewing Company
Register: Here
by thesavageway | Jul 21, 2015 | clean graffiti
There is nothing like an adventure. Last week, #thesavageway team hit the pavement in search of dirty sidewalks along the coast of North Carolina. Our sustainable messaging medium, Clean Graffiti, has been growing in the greater Charlotte market for three years now! (Check out some of our work.) We’ve also developed projects in Raleigh, NC, Concord, NC, Winston-Salem, NC, Huntersville, NC, Mooresville, NC and even New York City, NY. However, this particular job was the largest we’ve done from the back of an SUV (6 hours from home).
The Travelers:
Torrie Savage | Paula Bartlett | Alana Allen | Cailin McCoy
#thesavageway team on the Clean Graffiti Road trip. (L to R: Alana, Torrie, Paula, Cailin)
The Destinations:
Corolla, NC
Dare County, NC
Surf City, NC
The beautiful beaches of North Carolina. #thesavageway
We were hired by the marketing team of the North Carolina Department of Transportation to assist in spreading the message of their Watch For Me NC campaign. This initiative is all about bringing awareness to pedestrian and bicycle safety. Accidents happen everyday from drivers and walkers not paying attention to their surroundings. This statewide campaign is all about education and helping to prevent these accidents.
A screenshot from the WatchForMeNC.org website.
Clean Graffiti was incorporated into this initiative on a grass roots level in order to target the exact demographic being affected by these accidents; pedestrians. Utilizing data that identified the highest crash locations, we strategically placed warning messages along the popular beach towns of the Outer Banks, Kill Devil Hills, Duck and more!
Clean Graffiti for the NCDOT on the North Carolina Coast. #thesavageway
Clean Graffiti for the NCDOT on the North Carolina Coast in Dare County & Corolla, NC. #thesavageway
Watch for Cars! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
Over the course of a week, #thesavageway executed 34 Clean Graffiti locations touting the messages “Watch Where You Cross” and “Watch For Cars.” The response from the locals was awesome. Multiple people approached us, first out of curiosity, but after seeing what the messages were, they applauded the NCDOT for taking this much-needed approach in preventing accidents and deaths.
Watch for Cars! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
Watch Where You Cross! A Clean Graffiti initiative for the NCDOT on the North Carolina Coast. #thesavageway
This campaign is a perfect example of how a city/company can maximize the medium of Clean Graffiti. Through strategic placement and the right message, people will take notice and heed the call to action. With a clever saying or artistic design, a passerby will be more likely to snap a picture and create some third party content for the company. The fact that the NC DOT uses Clean Graffiti for a safety campaign is such a forward-thinking step – Kudos to this governmental department!
And just like that, our first big Clean Graffiti road trip is in the books! Here’s to many, many more!
The Newbie:
You may be wondering who the two new travelers were on this road trip. Well, you know Alana and now, meet Cailin McCoy. Cailin is our Regional Sales Representative for Clean Graffiti. Her focus is growing the Clean Graffiti branch of our company throughout North Carolina and the Southeastern Coast. Stay tuned for a full introduction to this beautiful, feisty and hardworking gal!
Meet Cailin McCoy – #thesavageway Regional Sales Representative.
by thesavageway | Jul 10, 2015 | clean graffiti
When we happen upon a company that is doing different things in the marketing world, we stop and look. In the case of OrthoCarolina, we stop and admire. It is hard to go around any corner in Charlotte and not see something that has been cleverly calculated and effectively executed by the OC team.
If you don’t know, OrthoCarolina is “one of the nation’s leading independent academic orthopedics practices serving North Carolina and the Southeast since 1922. They provide comprehensive musculoskeletal care including operative and non-operative care, diagnostic imaging and rehabilitative therapy. Widely known for musculoskeletal research and training, their physicians have specialized expertise in foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatric orthopedics, and physical medicine and rehabilitation. They have over 130 surgeons amongst 25 plus locations to conveniently serve our patients.”
The creative mind behind the clever marketing of OrthoCarolina is Blair Primis, Vice President of Marketing. Blair is a rare breed in the marketing world. He sees beyond the traditional and he is constantly blurring the lines of what a doctor’s office “should be.” You can see this nontraditional approach to the marketing of OrthoCarolina all over Crown Town, but specifically in their unique sponsorships & outdoor advertising campaigns.
- Sponsor of the NoDa Grand Prix – with signage at the location of the highest crashes.
- Purchased multiple Billboards in collaboration with Adams Outdoors Advertising (titled Broken) Watch this cool video.
- Sponsoring a Cruise Cart that provides FREE rides to Charlotteans on behalf of OrthoCarolina.
- Main supporter of the ever popular (and growing) NoDa Run Club – Clean Graffiti was used to help denote the route.
- Wraps any and every truck that he can – ever wonder what OrthoCarolina was delivering to the gas station? 🙂
OrthoCarolina sponsoring the NoDa Grand Prix. (photo credit NoDa Grand Prix)
“Broken” billboard campaign that OrthoCarolina did with Adams Outdoor Advertising.
OrthoCarolina sponsored Cruise Cart – giving a FREE ride by simply waving one down!
Clean Graffiti Campaign for the NoDa Brewing Run Club, which OrthoCarolina is the main sponsor.
Random trucks all over Charlotte are wrapped in the OrthoCarolina logo.
Here at #thesavageway, we’ve had the pleasure of knowing Blair for almost three years. He was the first one to see our idea of cleaning sidewalks (aka Clean Graffiti) and say YES, let’s make this happen! Clean Graffiti (a Clean Message on a Dirty Sidewalk) provided OrthoCarolina with a new opportunity that “pushes the line.” (Also, Blair’s motto). We’ve been able to hit the streets (pun intended) with a direct line to their potential market: runners, walkers, bikers, etc.
Clean Graffiti by #thesavageway for OrthoCarolina and the UNC Charlotte Inaugural Football Season.
Clean Graffiti by #thesavageway for OrthoCarolina and their 10K Classic.
OrthoCarolina is the Official Team Physicians of the Charlotte 49ers. Clean Graffiti by #thesavageway.
One of the cool things about Blair and our work with OrthoCarolina is the brainstorming process. We will come to the table with a slew of ideas, from huge-we-never-think-it-will-actually-happen ideas to simple brand recognition campaigns, and every single time Blair pushes us to the next level. He challenges what we think about our boundaries and pushes us to think even BIGGER!
Some of our favorite #thesavageway/OC Clean Graffiti campaigns over the past few years include “Running Messages” and “Watch Your Step.”
Watch Your Step Clean Graffiti campaign by #thesavageway for OrthoCarolina.
Inspirational Running Messages along popular running paths – Clean Graffiti by #thesavageway for OrthoCarolina.
Our latest campaign was for the Winston Salem and Kernersville market. Naturally, we wanted to take Clean Graffiti to the next level for Blair, so we commissioned a local artist, Matt Hooker of Hooker Media, to help us design something unique and original.
Behind Every Great Athlete is OrthoCarolina. This #thesavageway Clean Graffiti campaign in collaboration with local artist Matt Hooker.
OrthoCarolina is great at what they do – fixing broken bones. But they are also great at something that should be a priority for other companies – building community. Blair has done a superb job of building community by hiring local, small companies (like us), supporting charity events, helping organizations grow and being honest along the way.
We are grateful that we’ve been an OrthoCarolina partner for the past (almost) three years and we look forward to the fun, crazy, awesome things that Blair will have up his sleeve in the future.
Getting to know the man behind OrthoCarolina Marketing. #thesavageway hanging out with Blair Primis at Salud Beer Shop in 2013.
by thesavageway | Jun 29, 2015 | services
When we go about choosing our clients, we have a checklist of items we use in determining if it is a fit for us to work together. One of them simply being, do we believe in your concept? When a young entrepreneur approached us late last year to discuss marketing a dentist office, we were hesitant to say the least. A dentist office? When was the last time either of us even went to the dentist? But Dr. Jenny Gandhi sat us down and explained her vision. She passionately talked about her mission to change the way people perceived the dentist. She talked about her desire to make an uncomfortable experience not only pleasant but something that is relaxing. We began to believe in Dr. Jenny but more importantly, we began to believe in Pearl. Dentistry Reimagined.
Meet Dr. Jenny Gandhi of Pearl. Dentistry Reimagined. Photo Credit: Justin Driscoll Photography
Pearl. Dentistry Reimagined sign. Photo credit: Amy Herman, @vtgclt
#thesavageway team with new client Pearl. Dentistry Reimagined.
Pearl. Dentistry Reimagined is a fresh take on the dental experience. Located in the heart of Uptown Charlotte, Pearl. combines cutting edge technology with a modern, upscale environment at prices people can afford. Pearl. is focused on the client experience, which includes catering to every need, even before the patient knows it is a need.
Throughout this process we’ve learned so much about this industry and what it takes to run a successful dental practice. We’ve seen first-hand how Dr. Jenny interacts with her patients. We’ve watched her team grow and become connected to this city and their patients.
“Going to the dentist doesn’t have to be something you dread,” said Dr. Jenny. “Pampering our patients with a high end and fun experience lets them know that we are doing everything we can to take care of them. Our team strives to create a culture in the office that is friendly, laid back and positive to put patients at ease.”
On June 17, we held a VIP Viewing to showcase the beautiful Pearl. space in Uptown. We wanted to celebrate the fact that a new business is open in Charlotte and also invite the opportunity to talk to Dr. Jenny and really get to know her. From the red carpet and champagne to the delicious food from BLT Steakhouse and cold beer from NoDa Brewing Company, it truly was a success. We had a great turnout from the community.
Inside Pearl. Dentistry Reimagined / #thesavageway VIP Viewing event. Photo credit: Corri Smith
Pearl. Dentistry Reimagined VIP Viewing Party. #thesavageway
VIP Viewing Party with Pearl. & Cruise Carts. #thesavageway
Check out more pictures on our Facebook Album.
We love supporting a new business in the Queen City, especially one that is pushing the boundaries of their industry and one that is run by a #GirlBoss! <3 No questions about it, dentistry has been reimagined at Pearl.
Side Note: HUGE thank you to everyone that stopped by the event! We are lucky to live in such an amazing city with such supportive people. Everyone has such awesome projects going on and we will all continue to flourish by lifting each other up! Thank you, thank you, thank you!
by thesavageway | May 27, 2015 | services
What do you get when you combine passion, truly talented people and great beer? A lunch break that’s a real game changer. Join NoDa Brewing Company and #thesavageway on Friday, May 29 at noon for the next Google+ Hangout.
#NoDaHangout is the perfect lunch break! #thesavageway
NoDa Brewing Company approached #thesavageway team a few months ago to assist them with the launch of an idea. An idea to keep them on the forefront of the craft beer industry. That idea became #NoDaHangout, a monthly series where passionate people discuss the ins and outs of making and consuming craft beer – all virtually.
Each month, NoDa’s Head Brewer, Chad Henderson, and a special guest gather on a Google+ Hangout On Air to talk about a particular topic. Topics vary based upon the guest of honor and what happens to be going on at the time. Past topics included the following:
NoDa has successfully sparked a conversation around all things craft beer. #thesavageway team assists with the social media side of things and fielding questions from the audience. Stay tuned to #NoDaHangout on Twitter & Instagram and ask your questions for Chad, NoDa Brewing & our guest speakers.
Paula & Torrie of #thesavageway working the social media for the #NoDaHangout.
A screenshot of Twitter following the #NoDaHangout. #thesavageway
The next #NoDaHangout is scheduled for this Friday, May 29 at noon and we are chatting all things Homebrewing! Special guests include Bethany Burr & Rob Adams (both homebrewing all stars). Click here for the event link to watch it live and join the conversation!
Spend your lunch break with us (and a cold, Hop Drop & Roll of course)!
Cheers!
Side Note: NoDa Brewing Company is hosting the American Homebrewers Association on May 30 for the AHA Rally. Reserve your tickets today!
